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#SmallBusinessWeek Answers – Fake Clicks in Pay-Per-Click and Facebook Ad Campaigns

To celebrate National #smallbusinessweek, which is this week (April 30 – May 6), I asked readers and followers to ask questions they needed answered to help their small businesses. I’m answering select questions via video all week and will start doing more answers like this moving forward.

Today’s #smallbusinessweek question comes from Chris Slater, a friend and reader from Lexington, Ky., who asked on Facebook:

“How do you identify fake clicks in PPC campaigns and how do you get a refund? This would be very useful for small business owners running Facebook ads and not getting an ROI.”

Here’s the answer in my #smallbusinessweek video series:

If you have a question about digital marketing or social media for your small business, drop me a line via the contact form on this site, or just ask me on your favorite social network. You can find me on Twitter, Facebook and LinkedIn.

 

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