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Latest Articles

What Creators Need to Know About The Law & Their Business

Content creators and influencers typically receive payment for their work. It’s an exchange of goods and services. The brand pays them, sometimes in cash, other ...
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My Big News and What it Means for Winfluence

I’ve been doing this for more than 15 years now. No, not podcasting. That’s about the last 4-5 years or so and just two years ...
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What is a Micro-Influencer and how do you leverage them?

If there’s one type of influencer or content creator that I am asked to find more than others these days, it’s the performance-based, affiliate-type of ...
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Let’s Drive Digital Marketing Success ... Together

I am here to help brands and agencies that see influence marketing as an opportunity, but aren't quite sure how to really capitalize on it. Let's connect so I can assess how influence (and influencers) can help grow your business and connect your brand to more customers and profits. My strategies have helped businesses of all sizes. Let's put them to use for yours, too!

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