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Latest Articles

Is The Future of Influence Marketing in Subscription Content?

Is the future of the creator economy and influencer marketing in subscription based content? If you read the tea leaves in the industry, one may ...
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Why Measuring Influencer Marketing Should Not Be Hard

It doesn’t seem to matter where, how or how often I talk to people about influence marketing, I inevitably get questions and seemingly confused looks ...
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What Brands Should Do To Survive In A Web Without Cookies

We’re now in 2022 and are within 12 to 24 months of a cookie-less world. Google announced in February of last year that sometime in ...
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My goal is always to just be useful for you and your business. Let's collaborate to make that happen! I need to hear from you, though. Let's connect! Subscribe to the site content or my monthly Influence newsletter. Listen to the podcasts. Buy books. Reach out for help with influence marketing, content strategy, or digital marketing help. In some cases, I can help you with content and influence activations myself. If your brand needs a bigger solution, my team at Cornett and I are ready to help. Reach out today and let me know how I can help you!

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