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Latest Articles

The Reality of Fighting Influencer Fraud

We’re up to over 60 episodes of this podcast since it shifted to be totally focused on influence marketing and in that span we’ve talked ...
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Influencer Marketing Strategy from a Global Perspective

There are a handful of books in the market now about influencer marketing, beyond my humble entry into the space. We’ve talked to Neal Schaffer ...
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The New Influencer Creative Brief

What brands typically ask of influencers, and what influencers frequently ask of brands is broken. Influencer marketing agencies and software companies, especially those that are ...
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My goal is always to just be useful for you and your business. Let's collaborate to make that happen! I need to hear from you, though. Let's connect! Subscribe to the site content or my monthly Influence newsletter. Listen to the podcasts. Buy books. Reach out for help with influence marketing, content strategy, or digital marketing help. In some cases, I can help you with content and influence activations myself. If your brand needs a bigger solution, my team at Cornett and I are ready to help. Reach out today and let me know how I can help you!

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