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The Software Company Focused on Influence, Not Just Influencers

The underlying theme of my book Winfluence - Reframing Influencer Marketing to Ignite Your Brand, is that we have to stop thinking about this practice ...
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How to Connect Influencer Marketing to the Bottom Line

One of the biggest challenges for brands in influence marketing is tying all these wonderful content collaborations with creators back to the bottom line. Not ...
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How Confident Are You In Your Influencer Compensation?

As the influencer marketing space evolves, so will the tools, platforms and services out there that make things better. We’ve interviewed some folks behind some ...
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My goal is always to just be useful for you and your business. Let's collaborate to make that happen! I need to hear from you, though. Let's connect! Subscribe to the site content or my monthly Influence newsletter. Listen to the podcasts. Buy books. Reach out for help with influence marketing, content strategy, or digital marketing help. In some cases, I can help you with content and influence activations myself. If your brand needs a bigger solution, my team at Cornett and I are ready to help. Reach out today and let me know how I can help you!

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