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Latest Articles

The Role of Influencer Marketing in Economic Development

Most of you know I am from and live and work in Kentucky in the United States. And if you know anything about that state, ...
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Can Influencer Marketing Succeed with Product-Only Payment?

Can you achieve influence marketing traction, then success without having to pay influencers? We’ve asked that question several times on this show and it’s a ...
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Understanding the Nuances of Influence Marketing on YouTube

One avenue of conversation we haven’t really explored here on the show is diving into the nuances of influencer marketing within different social networks. A ...
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My goal is always to just be useful for you and your business. Let's collaborate to make that happen! I need to hear from you, though. Let's connect! Subscribe to the site content or my monthly Influence newsletter. Listen to the podcasts. Buy books. Reach out for help with influence marketing, content strategy, or digital marketing help. In some cases, I can help you with content and influence activations myself. If your brand needs a bigger solution, my team at Cornett and I are ready to help. Reach out today and let me know how I can help you!

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