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Building and Launching an Influencer-Led Brand

In one of the chapters of Winfluence - Reframing Influencer Marketing to Ignite Your Brand, I tell the story of a fashion and style influencer ...
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Influencers Shouldn’t Ask For Free Product?

Winfluence - The Influence Marketing Podcast is serious, though playful and fun. We have interesting conversations about the industry, how brands can leverage influence, how ...
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The Power of Brand Alignment in Influencer Marketing

Probably the most frequent quality of influencer selection I’ve talked about in the last month or so is brand alignment. Does the influencer match your ...
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My goal is always to just be useful for you and your business. Let's collaborate to make that happen! I need to hear from you, though. Let's connect! Subscribe to the site content or my monthly Influence newsletter. Listen to the podcasts. Buy books. Reach out for help with influence marketing, content strategy, or digital marketing help. In some cases, I can help you with content and influence activations myself. If your brand needs a bigger solution, my team at Cornett and I are ready to help. Reach out today and let me know how I can help you!

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