There’s a difference between brand content strategy and corporate content strategy. And perhaps none know that better that Kevin Hunt of General Mills. Kevin joined me on Go Ahead Caller this week to talk about corporate and internal communications for the CPG giant and explain how his team handles corporate content strategy for the mothership.
I also share an insight from an interesting quote I heard on Malcolm Gladwell’s podcast from what I think was the head chef at Taco Bell (yes, they have one) that will not only help you see Taco Bell differently, but think differently about your business. And I wrap it up with a review of some great music I experienced over the weekend and a recommendation for a festival for you to see next year.
Dial it up, then jump over and review the show on Apple Podcasts, please!
Kevin Hunt is the corporate content and channels manager at General Mills. You can find him on LinkedIn, Twitter and online with his podcast with Arik Hanson at The Talking Points Podcast.
Other links and show notes:
- General Mills corporate website
- General Mills corporate blog
- Malcolm Gladwell’s Revisionist History episode referenced
- Railbird Festival – Lexington, Ky.
Go Ahead Caller is sponsored by my friends at Switcher Studio. Get a two-week free trial of the video production software I use on Go Ahead Caller at SwitcherStudio.com/Falls. After your trial, you can use the code FALLS and get 10% off your subscription for as long as you have it! Yep! You get 10% off for the life of your subscription, no matter how long you use it. And come watch the show if you want to see it in action. When I talk about them on the program, I show you how it works. So simple and easy, even I can do it.
Next week, Amanda Henson who specializes in reputation management. She does that for Kindred Healthcare which is a big senior care brand, but she’ll take us through the ins and outs of how to do it for your business. Don’t miss it live at 8 a.m. ET/5 a.m. PT, Tuesday, Aug. 13 on LinkedIn. (Follow me there for those “he’s live” notifications in your stream.) Or subscribe to the podcast and follow along with the interviews and bonus, podcast-only segments where I share thoughts on various digital marketing and other topics. Get it wherever you get podcasts.
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