Marketing Podcast

Kroger's Curtis Midkiff Jr.

How is Kroger handling COVID, Social Issues and Influencer Marketing?

This week’s episode of Digging Deeper was an interesting one. Curtis Midkiff, Jr., the senior social strategist at Kroger stopped by to talk about a lot of topics. We discussed how Kroger had to shift almost everything in light of COVID-19, how it has responded to Black Lives Matter and other social issues of late, …

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Heidi Sullivan from UpCity

The Ratings and Review Marketplace for Agencies

Should agencies, consultants and other B2B service offerings worry about ratings and reviews? Certainly they should. One place that can help — and which competes with them for search results — is UpCity. Heidi Sullivan is its senior vice-president for product and marketing. She joined the podcast to talk about the benefits of UpCity’s marketplace, …

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