The easiest way to get your small business moving in the right direction with social media is to find and share good content relevant to your audience. Sharing links on your social channels is a method of easy content curation. But what if there was a way to do that, but also easily compile those links into a slick, professional e-newsletter or site embed for your website?
Enter eLink.io. This new tool, which comes in both a free and low-price paid version, allows you to take the landing page approach to content curation — that is creating a web page where all your content shares are, rather than randomly sharing links on your social networks. It makes my social shares on Twitter that look like this during most weekdays:
Look like this on a dedicated landing page which I can either embed as a page on my own website or pull together as an e-newsletter:
This stand-alone page can be shared as a link, giving you a round-up link to add to what you already share and providing you with easy content curation. Perhaps more importantly, having that embed on your website makes what is normally a static place for customers to visit, a sudden home for reading the good content you share. (Click here to see what my sample page looks like as a site embed.)
Using eLink.io is free (with some limitations on layouts, etc.) or cheap (a pro account is only $19 per month). It’s also simple to use. Pick a template and start adding your links in an interface like this:
When you have 4-6 in there, hit publish and you’re done. The landing page is generated, you have a link to share or an embed code to use on your website. It’s that simple. You can customize a header and add your own links to drive people back to you. You can also do like I did and use one of your own pieces of content as the top story on your page which helps drive website traffic and leads to you — though I recommend making sure some of the other links are just to useful content, not just your own.
Check out eLink.io and tell me what you think of the tool? Is it useful to you in your day-to-day social media activities? Do you think it makes for easy content creation? Tell us about it in the comments.