The social media management tool marketplace is a crowded one. For many small businesses, finding one tool to manage multiple social media profiles, keep you abreast of mentions of certain brand names or keywords, and enable you to engage with mentions or your social audiences can be a big, muddy, confusing mess. Agorapulse is a…
Mentionlytics Offers Small Business Social Listening at Reasonable Prices
Finally there is small business social listening platform that is affordable. Mentionlytics has arrived on the scene after a quiet launch in July of last year. The startup, originally begun in Greece but with offices in New York and London now, offers a strong set of social listening features for under $50 per month, putting it…
Hootsuite adds social advertising integrations
For all it’s entry-level glory, Hootsuite also has a fairly impressive enterprise social management platform. That tool just got way more competitive today as the software company announced partnerships with six leading social advertising platforms, further integrating organic social media management with paid social media management. The social advertising solutions joining the Hootsuite integration include…
Sysomos Launches Killer Paid Social Analytics Platform
MasterCard runs paid social in multiple regions around the world. The credit card company used to spend weeks after campaigns ended aggregating data from each region, normalizing currencies to the U.S. dollar, then analyzing the data to understand which campaigns worked in which regions, what creative was optimal and how to improve their ad spend.…
The Big Opportunity In Social Technology Nobody Is Taking
There is a huge opportunity in social technology that nobody is jumping on. I’ve lamented it before and will continue to do so. The honest truth is that whether you’re talking about social media management solutions, social listening or social analytics, no one is focused on helping small businesses. Only in the email marketing category…
Why Google Must Now Fear Facebook
I’ll admit I’m not a technician. What I mean by that is I don’t know how to write code. I’m an observer and user of technology. I can imagine new and exciting things for technology to do. But I cannot, myself, build technology. So when Facebook has its big F8 developer’s conference each year, there’s…
License Instagram Photos With Lefty
One of the hardest elements of strong content strategy to produce with any level of consistency and at a reasonable cost is strong photography. Lefty is trying to change that challenge for brands by offering a simple mechanism to reach out and license Instagram images for use online or off. Just login to the site…
DrumUp Offers Simple, Easy Social Sharing
There’s another social content curation and sharing app out there called DrumUp (http://drumup.io). Like Buffer, LockerDome, Edgar and others, it allows you to proactively post or reactively share content recommended to you by keywords to offer. The setup is super simple – I connected via my Twitter account, entered some keywords and was up and…
Sysomos-Expion Marriage Produces Small to Mid-Sized Enterprise Pricing Structure
When Sysomos acquired Expion a few months back, I was excited for the social media listening and management verticals. Both platforms were really good at what they were built for – Sysomos for social monitoring/listening; Expion for social management, especially from an enterprise/franchise level. I had a sneaking suspicion a marriage would produce some neat…
Twitter Dominates Social Listening Reports, But Does It Matter?
You would be hard pressed to produce a social listening report these days that didn’t show Twitter as your top conversation source, regardless of the topic. What’s more frightening is most social listening services only offer 10% of what Twitter has to offer in the first place. The “Decahose” – or a random feed of…