Social Technology

Julius Influencer Marketing Software

A Video Tour of Julius, My Influencer Marketing Software of Choice

I’ve been using Julius for influencer marketing discovery, campaign management and measurement for several years now. Its user interface, functionality, feature set and the curated information Julius’s research team loads into the platform make it a superior choice, in my opinion. Julius is the software I mention in my book more often than others for …

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IZEA’s Unity Suite Becomes More Accessible to Small, Medium Business

Small and medium sized businesses can now access an enterprise-quality influencer marketing management solution without breaking the bank. IZEA announced today its IZEA Unity Suite has a new, $500 per month price range spin-off called IZEAx Unity Starter Edition. The new price point doesn’t skimp on the functionality or features, but is limited to two …

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StatusBrew Social Media Management Software

How to Decide Which Social Media Management Software is Best

Every so often a familiar question pops up from clients, friends and folks asking me things on Twitter or LinkedIn. Recently, the question has been, “How do I decide which social media management software is best for me?” That’s a great question because there are literally hundreds of solutions. In fact, I would be hard …

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Upstart Agorapulse Offers Competitive Social Media Management Tool

The social media management tool marketplace is a crowded one. For many small businesses, finding one tool to manage multiple social media profiles, keep you abreast of mentions of certain brand names or keywords, and enable you to engage with mentions or your social audiences can be a big, muddy, confusing mess. Agorapulse is a …

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Mentionlytics Offers Small Business Social Listening at Reasonable Prices

Finally there is small business social listening platform that is affordable. Mentionlytics has arrived on the scene after a quiet launch in July of last year. The startup, originally begun in Greece but with offices in New York and London now, offers a strong set of social listening features for under $50 per month, putting it …

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Hootsuite adds social advertising integrations

For all it’s entry-level glory, Hootsuite also has a fairly impressive enterprise social management platform. That tool just got way more competitive today as the software company announced partnerships with six leading social advertising platforms, further integrating organic social media management with paid social media management. The social advertising solutions joining the Hootsuite integration include …

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