Social Technology Archives

A Video Tour of Julius, My Influencer Marketing Software of Choice

I’ve been using Julius for influencer marketing discovery, campaign management and measurement for several years now. Its user interface, functionality, feature set and the curated information Julius’s research team loads into the platform make it a superior choice, in my opinion. Julius is the software I mention in my book more often than others for …

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MightyScout Influencer Measurement Review

MightyScout Solves Instagram Influencer Measurement

Influencer Marketing, Social Technology

Unless you have a bunch of money to spend on expensive software packages, measurement and reporting influencer marketing campaigns can be a bitch. Even at agencies, where software is sometimes dependent on the client footing the bill, hours are eaten up every day by staff members going one-by-one to each influencer post or begging each …

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IZEA’s Unity Suite Becomes More Accessible to Small, Medium Business

Influencer Marketing, Social Technology

Small and medium sized businesses can now access an enterprise-quality influencer marketing management solution without breaking the bank. IZEA announced today its IZEA Unity Suite has a new, $500 per month price range spin-off called IZEAx Unity Starter Edition. The new price point doesn’t skimp on the functionality or features, but is limited to two …

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StatusBrew Social Media Management Software

How to Decide Which Social Media Management Software is Best

Marketing Podcast, Social Technology

Every so often a familiar question pops up from clients, friends and folks asking me things on Twitter or LinkedIn. Recently, the question has been, “How do I decide which social media management software is best for me?” That’s a great question because there are literally hundreds of solutions. In fact, I would be hard …

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StatusBrew Offers Useful Social Media Management Solution

Social Technology

When Sprout Social and Simply Measured combined forces, you knew it would only be a matter of time before a great social media management platform for $25 a month or so was a pipe dream. Sprout immediately jumped to $99 per month as an entry point and the combined forces offering positioned the duo as …

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Should My Business Use Chat-Based Tools?

Social Technology

Microsoft is a content client. This is a sponsored post, but all thoughts and opinions are my own. Chat-based tools are not new. We’ve all been using text messaging, messenger apps on social media platforms and even good, old-fashioned chat apps for years. How many of you remember the old AOL Chat sessions? If you …

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Should You Upgrade Your Community Forum?

Social Technology

Community forum and message boards have been and in many cases are still the backbone of social media. In fact, when the Conversation Research Institute (my research company) dove into understanding online conversations about the senior living and senior care space in February, we discovered that 83 percent of those conversations took place on traditional …

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Image Recognition and Analysis Comes to Brandwatch

Social Technology

Image recognition is one of those social media analytics pieces that most social listening companies either can’t get right or charge so much for, no one can afford access. Brandwatch may have cracked the code. It’s new Image Insights feature provides the best image recognition and accompanying analysis I’ve seen in any social listening or …

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Build Cheap, Easy Content Curation with eLink.io

Social Technology

The easiest way to get your small business moving in the right direction with social media is to find and share good content relevant to your audience. Sharing links on your social channels is a method of easy content curation. But what if there was a way to do that, but also easily compile those links …

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Upstart Agorapulse Offers Competitive Social Media Management Tool

Social Technology

The social media management tool marketplace is a crowded one. For many small businesses, finding one tool to manage multiple social media profiles, keep you abreast of mentions of certain brand names or keywords, and enable you to engage with mentions or your social audiences can be a big, muddy, confusing mess. Agorapulse is a …

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Mentionlytics Offers Small Business Social Listening at Reasonable Prices

Social Listening, Social Technology

Finally there is small business social listening platform that is affordable. Mentionlytics has arrived on the scene after a quiet launch in July of last year. The startup, originally begun in Greece but with offices in New York and London now, offers a strong set of social listening features for under $50 per month, putting it …

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Hootsuite adds social advertising integrations

Social Technology

For all it’s entry-level glory, Hootsuite also has a fairly impressive enterprise social management platform. That tool just got way more competitive today as the software company announced partnerships with six leading social advertising platforms, further integrating organic social media management with paid social media management. The social advertising solutions joining the Hootsuite integration include …

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