Social Technology Archives

Agorapulse Adds TikTok to its Content & Community Management Platform

Agorapulse, a leading social media content and community management solution I happen to use and am an ambassador for, announced today it has added TikTok integration! This will surely save thousands of hours of time for social media content managers and community managers moving forward. Kudos to Agorapulse for the integration. As you can see […]

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How to Mine Data from Your Instagram Followers

Social Technology

The biggest challenge most brands have with their social media followers is getting them to move into, then down the marketing funnel for their business. You have to find a way to get your followers to click through to your website or other place you control so you can ask them for more information about

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Cipio Review - Free Influencer Discovery Software

Cipio.ai Brings Influencer Discovery, List Building to Businesses for Free

Influencer Marketing, Social Technology

Software as a Service (SaaS) products are hard on SMBs. The money is in enterprise customers, so they placate the little guy with a freemium product that almost does what they need, but requires an upgrade. But, of course, the upgrade is far beyond a reasonable budget for many. So it’s back to Excel sheets

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A Video Tour of Julius, My Influencer Marketing Software of Choice

Influencer Marketing, Social Technology

I’ve been using Julius for influencer marketing discovery, campaign management and measurement for several years now. Its user interface, functionality, feature set and the curated information Julius’s research team loads into the platform make it a superior choice, in my opinion. Julius is the software I mention in my book more often than others for

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MightyScout Influencer Measurement Review

MightyScout Solves Instagram Influencer Measurement

Influencer Marketing, Social Technology

Unless you have a bunch of money to spend on expensive software packages, measurement and reporting influencer marketing campaigns can be a bitch. Even at agencies, where software is sometimes dependent on the client footing the bill, hours are eaten up every day by staff members going one-by-one to each influencer post or begging each

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IZEA’s Unity Suite Becomes More Accessible to Small, Medium Business

Influencer Marketing, Social Technology

Small and medium sized businesses can now access an enterprise-quality influencer marketing management solution without breaking the bank. IZEA announced today its IZEA Unity Suite has a new, $500 per month price range spin-off called IZEAx Unity Starter Edition. The new price point doesn’t skimp on the functionality or features, but is limited to two

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StatusBrew Social Media Management Software

How to Decide Which Social Media Management Software is Best

Marketing Podcast, Social Technology

Every so often a familiar question pops up from clients, friends and folks asking me things on Twitter or LinkedIn. Recently, the question has been, “How do I decide which social media management software is best for me?” That’s a great question because there are literally hundreds of solutions. In fact, I would be hard

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StatusBrew Offers Useful Social Media Management Solution

Social Technology

When Sprout Social and Simply Measured combined forces, you knew it would only be a matter of time before a great social media management platform for $25 a month or so was a pipe dream. Sprout immediately jumped to $99 per month as an entry point and the combined forces offering positioned the duo as

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Should My Business Use Chat-Based Tools?

Social Technology

Microsoft is a content client. This is a sponsored post, but all thoughts and opinions are my own. Chat-based tools are not new. We’ve all been using text messaging, messenger apps on social media platforms and even good, old-fashioned chat apps for years. How many of you remember the old AOL Chat sessions? If you

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Should You Upgrade Your Community Forum?

Social Technology

Community forum and message boards have been and in many cases are still the backbone of social media. In fact, when the Conversation Research Institute (my research company) dove into understanding online conversations about the senior living and senior care space in February, we discovered that 83 percent of those conversations took place on traditional

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Image Recognition and Analysis Comes to Brandwatch

Social Technology

Image recognition is one of those social media analytics pieces that most social listening companies either can’t get right or charge so much for, no one can afford access. Brandwatch may have cracked the code. It’s new Image Insights feature provides the best image recognition and accompanying analysis I’ve seen in any social listening or

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Build Cheap, Easy Content Curation with eLink.io

Social Technology

The easiest way to get your small business moving in the right direction with social media is to find and share good content relevant to your audience. Sharing links on your social channels is a method of easy content curation. But what if there was a way to do that, but also easily compile those links

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