Jason Falls

Digital Strategist, Thought Leader, Keynote Speaker

Digital Marketing Keynote Speaker, Thought Leader

Book Jason to Speak Subscribe
  • Home
  • Blog
  • Keynote Speaker
  • Influencer Marketing
  • Custom Content Marketing
  • Contact
You are here: Home / Archives for Social Technology

How to Decide Which Social Media Management Software is Best

July 26, 2019 by Jason Falls Leave a Comment

StatusBrew Social Media Management Software

Every so often a familiar question pops up from clients, friends and folks asking me things on Twitter or LinkedIn. Recently, the question has been, “How do I decide which social media management software is best for me?” That’s a great question because there are literally hundreds of solutions. In fact, I would be hard…

Filed Under: Marketing Podcast, Social Technology Tagged With: social media management, social media management software, social media tools, statusbrew

StatusBrew Offers Useful Social Media Management Solution

October 5, 2018 by Jason Falls Leave a Comment

When Sprout Social and Simply Measured combined forces, you knew it would only be a matter of time before a great social media management platform for $25 a month or so was a pipe dream. Sprout immediately jumped to $99 per month as an entry point and the combined forces offering positioned the duo as…

Filed Under: Social Technology Tagged With: social management software, social media management, social media management tools, social media software, statusbrew

Should My Business Use Chat-Based Tools?

August 21, 2017 by Jason Falls Leave a Comment

Guide to Chat-Based Tools

 Microsoft is a content client. This is a sponsored post, but all thoughts and opinions are my own. Chat-based tools are not new. We’ve all been using text messaging, messenger apps on social media platforms and even good, old-fashioned chat apps for years. How many of you remember the old AOL Chat sessions? If you…

Filed Under: Social Technology Tagged With: chat tools, chat-based tool, chat-based tools, instant messaging, messaging apps, microsoft teams, slack

Should You Upgrade Your Community Forum?

June 30, 2017 by Jason Falls Leave a Comment

Hot Copper Community Forum

Community forum and message boards have been and in many cases are still the backbone of social media. In fact, when the Conversation Research Institute (my research company) dove into understanding online conversations about the senior living and senior care space in February, we discovered that 83 percent of those conversations took place on traditional…

Filed Under: Social Technology Tagged With: community forum, community forums, community management, forum software, message boards, social media user experience, user experience

Image Recognition and Analysis Comes to Brandwatch

June 28, 2017 by Jason Falls Leave a Comment

Image recognition from Brandwatch

Image recognition is one of those social media analytics pieces that most social listening companies either can’t get right or charge so much for, no one can afford access. Brandwatch may have cracked the code. It’s new Image Insights feature provides the best image recognition and accompanying analysis I’ve seen in any social listening or…

Filed Under: Social Technology Tagged With: brandwatch, image analysis, image analytics, image recognition, social analytics, social listening

Build Cheap, Easy Content Curation with eLink.io

May 30, 2017 by Jason Falls Leave a Comment

The easiest way to get your small business moving in the right direction with social media is to find and share good content relevant to your audience. Sharing links on your social channels is a method of easy content curation. But what if there was a way to do that, but also easily compile those links…

Filed Under: Social Technology Tagged With: content curation, content curation tools, content management tools, easy content curation, elink.io

Upstart Agorapulse Offers Competitive Social Media Management Tool

April 17, 2017 by Jason Falls Leave a Comment

Social media management tool Agorapulse

The social media management tool marketplace is a crowded one. For many small businesses, finding one tool to manage multiple social media profiles, keep you abreast of mentions of certain brand names or keywords, and enable you to engage with mentions or your social audiences can be a big, muddy, confusing mess. Agorapulse is a…

Filed Under: Social Technology Tagged With: agorapulse, community management tool, social content management, social management, social media management tool

Mentionlytics Offers Small Business Social Listening at Reasonable Prices

January 18, 2017 by Jason Falls Leave a Comment

Mentionlytics - Small Business Social Listening

Finally there is small business social listening platform that is affordable. Mentionlytics has arrived on the scene after a quiet launch in July of last year. The startup, originally begun in Greece but with offices in New York and London now, offers a strong set of social listening features for under $50 per month, putting it…

Filed Under: Social Listening, Social Technology Tagged With: small business social listening, small business software, social listening platform, social media listening platform, social media monitoring, social media monitoring platform

Hootsuite adds social advertising integrations

October 25, 2016 by Jason Falls Leave a Comment

For all it’s entry-level glory, Hootsuite also has a fairly impressive enterprise social management platform. That tool just got way more competitive today as the software company announced partnerships with six leading social advertising platforms, further integrating organic social media management with paid social media management. The social advertising solutions joining the Hootsuite integration include…

Filed Under: Social Technology Tagged With: hootsuite, paid social, social ad management, social ads, social advertising, social management tools

Sysomos Launches Killer Paid Social Analytics Platform

August 3, 2016 by Jason Falls 2 Comments

Sysomos Paid Social Analytics Funnel

MasterCard runs paid social in multiple regions around the world. The credit card company used to spend weeks after campaigns ended aggregating data from each region, normalizing currencies to the U.S. dollar, then analyzing the data to understand which campaigns worked in which regions, what creative was optimal and how to improve their ad spend.…

Filed Under: Social Technology Tagged With: optimizing paid social, paid social, paid social analytics, paid social optimization, sysomos paid social analytics

The Big Opportunity In Social Technology Nobody Is Taking

April 28, 2016 by Jason Falls 11 Comments

There is a huge opportunity in social technology that nobody is jumping on. I’ve lamented it before and will continue to do so. The honest truth is that whether you’re talking about social media management solutions, social listening or social analytics, no one is focused on helping small businesses. Only in the email marketing category…

Filed Under: Social Technology Tagged With: entrepreneurship, opportunity in social technology, servicing the small business, small business social media, social and small business, social technology

Why Google Must Now Fear Facebook

April 20, 2016 by Jason Falls 9 Comments

I’ll admit I’m not a technician. What I mean by that is I don’t know how to write code. I’m an observer and user of technology. I can imagine new and exciting things for technology to do. But I cannot, myself, build technology. So when Facebook has its big F8 developer’s conference each year, there’s…

Filed Under: Social Technology Tagged With: Facebook vs. Google, Facebook's F8 Conference, future of search, messenger bots, search engine marketing

  • 1
  • 2
  • Next Page »

Get Monthly Marketing Updates!

* indicates required
Email Format

The Marketing Podcast


Subscribe where Podcasts are found:
Apple Podcasts | Google Play
Stitcher | Spotify

Follow Jason on LinkedIn

Jason Falls
Follow Jason on LinkedIn for
notifications when GoAheadCaller goes live!

Find Digital Marketing Expertise Here

From the Blog

  • Content Marketing
  • Digital Marketing
  • Entrepreneurship
  • Influencer Marketing
  • Marketing Podcast
  • Philosophy
  • Public Relations
  • Search Engine Optimization
  • Small Business Marketing
  • Social Listening
  • Social Technology
  • Uncategorized
  • Home
  • Blog
  • Keynote Speaker
  • Influencer Marketing
  • The Newsletter
  • The Podcast
  • The Blog
  • The Books
  • About Jason
  • Contact Jason
  • Book Jason to Speak

© 2019 · Jason Falls · Website by RV Tech Solutions