If you’ve ever wondered how to build a great podcast, there are a handful of people out there who can tell you. One of my favorite podcasters is one of them. Kevin Stroud is the man behind The History of English Podcast, which is now in its seventh year and well into the 120s and 130s in terms of number of episodes. But the episodes of this great podcast are long, scripted, well-researched and informative.
As I told him in the interview, it’s like getting a really interesting college lecture from Mr. Happy English guy. But I wanted to dive deeper into his process, background and motivation to give you a glimpse at what it takes to produce such a well done program. It takes a lot of work to build a great podcast, that’s for sure!
After my talk with Kevin, I share some ideas around building brand partnerships, using one a client of ours at Cornett is currently undertaking. And I finish off with an interesting anecdote that impacts your paid search strategies I got from the CMO of a large company I happened to be speaking with recently.
Dial it up, learn a lot about podcasting and be sure to share this episode with your networks so they can learn, too!
Here are some of the links to content and resources mentioned on the show, or otherwise useful for the topics:
- Marc Maron’s WTF Podcast
- Freakonomics Radio Podcast
- Hidden Brain on NPR
- The TED Radio Hour Podcast on NPR
- Serial Podcast
- Patreon Crowdfunding resource
- Another interview with Kevin, by Mark Sundaram and Aven McMaster of The Endless Knot podcast. They provided us with Kevin’s “action” shot, and we thank them!
- 1792 Bourbon’s Cocktail and Style Guide
- Tom James Company
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Join me next week live on LinkedIn for the live recording of the podcast. My guest then is the amazing Alli Truttmann, the CEO of Wicked Sheets. Wait until you hear her story and more about how she’s build a global business around it.
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