Site icon Jason Falls

The Crossroads of Influencer Marketing is Here

Crossroads of Influencer Marketing

Maybe it’s just me, but it seems like we’ve reached a crossroads in influencer marketing. More and more examples are popping up every day of influencers being called out for bad behavior, not disclosing sponsored content, faking their “genuine”-ness to their audiences and more. If we go a day without seeing influencer marketing messes that way, we have to hear people in our feeds bitching about how they’re tired of fake influencers and superficial people monetizing crap content. Amirite?

This week in particular saw several stories emerge that could illustrate we’re seeing a real trend: Audiences are becoming way more skeptical, far more inquisitive and often times fed up with even the influencers they follow. And I think that means not the end of influencer marketing, but the beginning of the good type of influencer marketing.

That’s my food-for-thought podcast heading into a long weekend. Check it out and see if you agree!

Here are the articles I was referring to in the show, for your reference:

And if you’re interested in becoming an influencer in your industry your own self, I found a nice reminder article on doing that over at Purple Pass.

Go Ahead Caller is sponsored by my friends at Switcher Studio. Get a two-week free trial of the video production software I use on Go Ahead Caller at SwitcherStudio.com/Falls. After your trial, you can use the code FALLS and get 10% off your subscription for as long as you have it! Yep! You get 10% off for the life of your subscription, no matter how long you use it. And come watch the show if you want to see it in action. When I talk about them on the program, I show you how it works. So simple and easy, even I can do it.

Next week, Mike Koehler, from Smirk New Media in Kansas City will join me to talk about consumer engagement, customer care and responsiveness in our overloaded social-driven world. He’s got some ideas on how to do it better, so we’ll dig in and discuss! Don’t miss it live at 8 a.m. ET/5 a.m. PT, Tuesday, Sept. 3 on LinkedIn. (Follow me there for those “he’s live” notifications in your stream.) Or subscribe to the podcast and follow along with the interviews and bonus, podcast-only segments where I share thoughts on various digital marketing and other topics. Get it wherever you get podcasts.

If you would like to suggest a guest on Go Ahead Caller, drop a name or idea in the comments. If your company targets marketing decision-makers, public relations and advertising agency professionals or CMOs, Go Ahead Caller is a great sponsorship opportunity to reach those audiences. We customize a sponsored content approach that helps deliver results to your business. Read more about it at JasonFalls.com/sponsor!

Exit mobile version