We’ve had a couple of episodes and conversations in the past that talk about gamers. The online video game industry is worth billions of dollars. Its content creators have some of the most captive audiences in any medium. Twitch is one of the biggest and most impactful social networks and it is dominated by video gamers who live stream themselves playing video games.
And yet, this behemoth of a segment is still a mystery to most of us in the influence marketing space. Some consumer brands have played on Twitch and sponsored various gamers to some degree of success. But the businesses and agencies that succeed with the gaming segment are almost always the video game companies themselves.
It’s like gaming is some sort of nerd herd stratosphere few of us are able to find entry to.
Emilee Helm is the Head of Influencers for a company called Gamesight. It is an agency that focuses on helping video games and their parent companies market their products. And tapping into influencers is a big portion of what they do.
But Gamesight does more than that. It monitors and ranks top Twitch channels, as one example. In fact, data is one of the company’s leading propositions. They track and measure things I’m not quite sure can be measured adequately. Imagine my delight when Emilee agreed to come on the show.
On this episode of Winfluence, Emilee and I are going to dive into this cryptic world of gaming and gaming influencers, learn about what Gamesight has that other agencies and influencer marketing firms don’t, and see what doors open to that world, plus which ones we can kick open wider by taking some of that expertise and applying it to our brands and campaigns.
This episode of Winfluence is presented by CIPIO.ai. We are helping brands transform their digital marketing with user-generated content videos and images at scale. Come see us at CIPIO.ai. If you want me to personally show you the platform and how we can solve your digital marketing performance problems with high-performing UGC, just go to jasonfalls.co/cipio … fill out that form and I’ll personally set up time to chat with you.
Find show notes for this episode at jasonfalls.com/emileehelm.
This episode of Winfluence is presented by CIPIO.ai. We are helping brands transform their digital marketing with user-generated content videos and images at scale. Come see us at CIPIO.ai. If you want me to personally show you the platform and how we can solve your digital marketing performance problems with high-performing UGC, just go to jasonfalls.co/cipio … fill out that form and I’ll personally set up time to chat with you.
Links for this Episode
- Emilee Helm on LinkedIn: https://www.linkedin.com/in/emileehelm/
- Gamesight online: https://gamesight.io/
- Scale UGC with CIPIO.ai: https://jasonfalls.co/cipio
Emilee Helm Episode Summary
In this episode of Winfluence – The Influence Marketing Podcast, host Jason Falls sits down with Emilee Helm, the head of influencers at Gamesight, to dive deep into the world of gaming and explore the untapped potential of gaming influencers.
The conversation kicks off with a discussion about the success of brands sponsoring gamers on platforms like Twitch. Emilee highlights that while consumer brands have seen varying degrees of success, it is the video game companies themselves that have been the most successful in the gaming influencer segment. Gamesight, as an agency specializing in gaming marketing, offers data tracking and measurement services to help video game companies effectively market their products.
One of the unique aspects of Gamesight is their marketing attribution platform, which connects the dots of a user’s journey, from discovering a game to making a purchase. This platform works for both PC and console gaming, setting it apart from other agencies and influencer marketing firms.
Emilee then shares insights into their data collection process, utilizing APIs from platforms like Twitch, Facebook, and Twitter. With this data, Gamesight has built proprietary tools that allow them to analyze creator audiences on platforms such as Twitch and YouTube.
The conversation takes an interesting turn as Jason and Emilee discuss the evolving nature of gaming influencers. Emilee highlights how more and more creators are becoming business-oriented, investing in activities that help build their personal brand. They share examples of creators who have started their own production agencies and talent management companies, demonstrating how gaming influencers are truly in a league of their own.
Throughout the episode, Jason emphasizes the importance of understanding the gaming industry and the impact of gaming influencers. He mentions the immense value of user-generated content (UGC) and how CIPIO.ai, the sponsor of the episode, helps brands transform their digital marketing with highly engaging UGC videos and images.
Overall, this episode of Winfluence is a captivating exploration of the gaming industry and the incredible potential of gaming influencers. With Emilee Helm’s expertise and insights from Gamesight, listeners gain a deeper understanding of the power of gaming influencers and how to effectively collaborate with them to reach highly engaged audiences. Be sure to check out the show notes for more information and connect with Emilee and Gamesight to explore the exciting world of gaming influence marketing.