Winfluence Podcast

Jeff Dwoskin on Winfluence

How to Get First-Party Data From Your Community With Their Permission

If you don’t know the importance of acquiring and leveraging first party data in marketing yet, let me give you a quick recap. Consumers generally do not want companies like ours capturing and using their data without their explicit permission. Regulatory guidance like GDPR in Europe, and consumer-focused policy trends like not allowing 3rd party …

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Cooper Lycan on Winfluence

How a Sports Betting Site Flipped Influencer Marketing on its Head

You already know we focus our attention here on influence marketing. That encompasses what many traditionally think of as influencer marketing (with the R) where a brand finds a social media content creator with a large audience to post about their product or service. We expand that conversation to include anyone with influence … social …

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Corina Layton on Winfliuence

The Influencer Secrets of the Most Popular Dental Hygienist in the World

The world of content creators is far more diverse that you think. I’ve personally worked with influential voices who produce furniture, pour concrete, sell steel cages in warehouses … there are creators out there for every niche and business vertical.  Occasionally on Winfluence, we like to bring a content creator on the show to explore …

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Cassie Petrey on Winfluence

Insights on Influence from Celebrity Social Media Managers

In the context of influencer marketing, there’s a big difference between an influencer and a celebrity. My definition of that difference has always been that an influencer is someone who built an audience on social media by creating content on social media. A celebrity is someone who built an audience on social media because of …

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Jacques Bastien on Winfluence

It’s Time for a Gut-Check on Progress in Inclusivity, Diversity and Equity

We’ve talked frequently on Winfluence about the pay gap in influence marketing, both as it refers to gender and race. We’ve also spent some time with some amazing people discussing the issues of inclusivity, diversity and equity. But I don’t think anyone would say we have done so enough. It’s important for all of us …

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