Influencer Marketing

Brad Hoos on Winfluence

Differentiating Between Influencer Agencies, Consultants and Services

When someone says they run an influencer marketing agency, what comes to mind? I’ve asked a few brand-side folks I know that question in the last week or two and have received a number of different responses. Some people say they think of an ad agency only that only focuses on influencers. Others say a

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Jessy Grossman on Winfluence

Influencer and Creator Talent Management is Outdated and Needs a Face Lift

We’ve been talking to some talent managers of late. They play an important role for many creators, managing the business of their influencer status while the creator, well creates. Many of them add another perspective to the creative process, contribute ideas to shape partnerships into something more than they would be otherwise and are valuable

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Tony Garcia on Winfluence

How One Terrestrial Radio Show Remained Relevant & Ahead of the Curve

Those of you who have watched or listened to Winfluence for a while know that I got my professional start in radio. I marched myself into the local radio station at 14-years-old and said, “I wanna be a deejay!” And for some reason they said, “Okay. You start Friday.” I pursued radio through high school

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Keith Bendes on Winfluence

Linqia’s State of Influencer Marketing Report Shows Industry Health, Shifting Brand Needs

There’s another “State of the Industry” report out this month. It actually came last week from Linqia, which is one of the enterprise influencer marketing software companies out there. These reports are always useful, so I like to report on them here on the show.  If you want to read the full report for yourself,

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Temima Shames on Winfluence

Is Talent Management About Managing Talent, or Content?

Depending on where you are at the table in the influencer marketing space, your meal is slightly different. Creators can range from nano-influencers who barely consider themselves influencers or creators at all … to those who achieve true celebrity status and have full production teams they employ to create all that content while they live

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Pete Kennedy on Winfluence

Tagger Founder Peter Kennedy Discusses His Company’s Acquisition by Sprout Social

If you’ve been paying attention to the goings on in the influencer marketing world, you know by now that there was a major acquisition announced recently. Sprout Social, long known as one of the top social media management solutions in the space, acquired Tagger Media. Its main product, Tagger, is one of the leading influencer

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Adam Tuttle on Winfluence

The Power of Marketing Automation for Brands and Creators

Marketing automation is a topic that most people dig into when they’re in the enterprise or B2B space. It’s an approach to marketing that allows you to set up triggers and events using software to drive leads, then work those leads down your funnel to conversion.  When you think marketing automation, you almost always think

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