Influencer Marketing

Lena Katz on Winfluence

Solving the Creative Gap in Snack-able, Vertical Video for Agencies

The world of social media and content is changing … again. It does that every so often. Unfortunately. more often than we probably care for it do so. Where Instagram, then Instagram Stories were the content du jour for influencers and, thus brands, a year or so ago, now our focus is on snack-able, vertical …

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Michiel Perry on Winfluence

The Content Creator-to-Media-Empire Path of Black Southern Belle

The world of content creators is deep and wide. There exists literally at least one creator for almost every interest or niche out there. Part of what I love about being an influence marketing strategist is discovering new, interesting, creative people who connect with audiences in fun ways. If they make sense to work with …

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Lara Schmoisman on Winfluence

Exploring the Nuances of Global and Luxury Marketing with Influencers

The primary reason I like to interview people about this wild, wonderful world we work in is that I know I don’t know everything. Even though we talk about a lot of the topics that I consider myself fairly well schooled or experienced with, someone else always brings a different perspective to the table. It’s …

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Gary Arndt on Winfluence

How Gary Arndt Engineered a Meteoric Rise to Podcasting Dominance

This is episode 178 of Winfluence. I don’t typically count or even add the episode number to the shows because I’ve always thought episode numbers were more of an internal cataloging system for the podcaster and listeners don’t care.  I keep track, but it’s easier to just search for the guest or topic on my …

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Frustrated man thanks to influencer proposals without strategy

Why Even Managed Services Need an Influencer Marketing Consultant

Would you believe that even the big, fancy influencer marketing managed services companies need an influencer marketing consultant? Sadly, it’s true. I say this as someone who has hired and managed campaigns with managed services companies over the years. I’ve also hired and contracted execution with companies calling themselves influencer marketing agencies. While some do …

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Katie Stoller on Winfluence

Building Influence Approaches While Instagram Changes Algorithms

Instagram is changing its algorithm and user experience. Kylie Jenner isn’t happy about it. She once critically wounded Snapchat by saying she never goes there anymore. Now she’s created a PR issue for the platform. But the changes to Instagram go far beyond pissing off a Kardashian. Instagram is now outwardly saying video is better. …

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