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The Latest in Social Media Usage and Podcast Data: Tom Webster on GAC Episode 51

Social Media Usage Discussion

The Infinite Dial is out for 2019 and there are two big stories about social media usage and podcasting. Is Facebook on the decline? Is podcasting becoming mainstream? Edison Research and Triton’s annual report shows some interesting trends and new developments in what social platforms people use, where they spend their time and what they listen to.

Tom Webster joined me for Episode 51 of Go Ahead Caller. He’s the Senior VP for Strategy at Edison and the primary man responsible for the Infinite Dial research. I ask him a litany of questions about how we should think about consumers and what has changed now the new social media usage data is available.

Go ahead callers, dial it up, share it with your networks and get smarter:

Find the Infinite Dial 2019 over on Edison Research’s website. You can connect with Tom on Twitter, his website or dive into that awesome rabbit hole of Tom Reads His Spam, too.

Do you have someone in the marketing world you would like me to invite on the show? Drop your suggestions in the comments or send them to me on the social networks (I’m @JasonFalls almost everywhere) or via email at jason – at – jasonfalls.com.

Join me each Tuesday morning between 8 a.m. and 8:15 a.m. ET for a Facebook Live broadcast of Go Ahead Caller. And share the show with your friends, fewer of whom are on Facebook now. Heh.

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