Word of Mouth Marketing has always been a bit fuzzy in terms of what it is, how you build it and beyond. WOMMA Hall of Fame inductee Geno Church, one of the noggins behind Brains on Fire for over 20 years, has an idea of where Word of Mouth is going and stopped by to chat about it on the podcast.
Geno had a big hand in classic WOM case studies like the Fisketeers scrapbooking community for Fiskars scissors and the National Center for Families Learning’s Wonderopolis, which Time Magazine called one of the top 50 websites in the world in 2013.
Plus, I give us all a little pep talk about setting and keeping our resolutions in business in 2020 and share some exciting news about the book!
Give it a listen and share the episode with a friend or colleague. This talk with Geno might be one of our best episodes yet.
And here are some other links we mentioned in the show:
You can find Geno online at The Shared Ship or on Twitter or LinkedIn.
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Be sure to tune in next week Live on LinkedIn as we talk to Ryan Foland! The author of Ditch The Act and an executive coach and branding expert will be with us to help us all polish off the acts we play to be more genuine in presenting ourselves. That show will air live on LinkedIn at 8 a.m. Eastern, 5 a.m. Central. If you can’t join us live the audio recording will hit the podcast feed later that morning.
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