When the first inklings of what we have come to call influencer marketing emerged in the late 2000s, Instagram, TikTok and SnapChat didn’t exist. Facebook was actually barely a thing at that point, because only college-tied emails initially earned access to the platform. YouTube existed, but web video was still complicated and cost-prohibitive for the […]
What is Your Influencer Marketing Philosophy? Read More »
Words matter. Perhaps now more than ever. Why? Largely because the proliferation of information and content has forced all of us into attention deficit disorder consumption. We skim. We thumb scroll. We let our short attention span perceptions shift our understanding of the world around us without stopping to think. So words matter. If you
When it Comes to Reporting Influencer Fraud, Words Matter Read More »
I’m exploring something new on this episode of the podcast. Each Monday, as I have the time to do so, I’m going to post a shorter episode that isn’t an interview, but my take on an issue within influence and influence marketing that has been on my mind. In some cases, like today, the topic
Influence is Not a Static Quality Read More »
What brands typically ask of influencers, and what influencers frequently ask of brands is broken. Influencer marketing agencies and software companies, especially those that are managed services, aren’t helping. And there’s an interesting contradiction to be found in the reason. Ask any influencer or company invested in influencer marketing what the primary benefit of the
The New Influencer Creative Brief Read More »
Freakonomics’s two-part radio and podcast episodes called “Does Advertising Actually Work” (Part 1, Part 2)has raised a few eyebrows from agencies and clients alike. It’s one thing for a research scientist to present at an academic conference saying ads are a waste of money. It’s another when real experiments with real brand advertising budgets are
Advertising Doesn’t Work, But Advertising Does Work Read More »
Just on a whim I did a Google search for “online course in social media” today. There are 2.5 billion (with a “b”) results. It’s hard for me to wrap my head around taking one, though I’ve taken dozens of online courses for other topics over the years. And I once started an online learning
Should You Take Online Courses for Social Media? Read More »
What a great talk I had with Doug Holladay from PathNorth on the Digging Deeper podcast this morning! Doug is a former Goldman Sachs executive and Reagan White House staffer who teaches at Georgetown University. He leads a company called PathNorth which consults with business leaders and executives to redefine meaning and purpose for their
Rethinking Success with Doug Holladay Read More »
There is a certain zen in understanding Twitter. While the microblogging network has evolved over the years, it still serves the purpose it was supposed to: bring text messaging to a community conversation level. While I was not a fan of text messaging in 2006 when Twitter started, I quickly saw the benefit of group
There’s Zen in Understanding Twitter Read More »
You can master your mornings for optimal time management and Amy Landino knows just how to do it. Her book Good Morning, Good Life discusses five simple habits to do so and upgrade your life. I talked to Amy on the podcast to find out more about her book, why my 11-year-old daughter is such
Master Your Mornings For Time Management Read More »
Kim Kasparian is a business coach and consultant who works with CEOs and the like to create six- and seven-figure revenue leaps, but without killing yourself doing so. She stopped by the podcast to explain how to do that, why she’s qualified to coach you to do so and a lot more. Plus, I answer
Driving Revenue Leaps Without Driving Yourself Insane Read More »
Let’s talk about pricing structures. Burger King tried to charge me $3.63 for a 32-ounce soda this week. McDonald’s sells them for $1.06. That conflict sets up a great food for thought episode of the podcast. Give it a listen and then ponder over the weekend your pricing structure, how your competitors compare and are
Is your product or service’s pricing structure right? Read More »
Word of Mouth Marketing has always been a bit fuzzy in terms of what it is, how you build it and beyond. WOMMA Hall of Fame inductee Geno Church, one of the noggins behind Brains on Fire for over 20 years, has an idea of where Word of Mouth is going and stopped by to
Where is Word of Mouth Headed in 2020? Read More »