Philosophy

Influencer Marketing Philosophy - Jason Falls

What is Your Influencer Marketing Philosophy?

When the first inklings of what we have come to call influencer marketing emerged in the late 2000s, Instagram, TikTok and SnapChat didn’t exist. Facebook was actually barely a thing at that point, because only college-tied emails initially earned access to the platform. YouTube existed, but web video was still complicated and cost-prohibitive for the …

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Jason Falls on why words matter

When it Comes to Reporting Influencer Fraud, Words Matter

Words matter. Perhaps now more than ever. Why? Largely because the proliferation of information and content has forced all of us into attention deficit disorder consumption. We skim. We thumb scroll. We let our short attention span perceptions shift our understanding of the world around us without stopping to think. So words matter. If you …

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Paid Search Analytics

Advertising Doesn’t Work, But Advertising Does Work

Freakonomics’s two-part radio and podcast episodes called “Does Advertising Actually Work” (Part 1, Part 2)has raised a few eyebrows from agencies and clients alike. It’s one thing for a research scientist to present at an academic conference saying ads are a waste of money. It’s another when real experiments with real brand advertising budgets are …

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