Winfluence – Reframing Influencer Marketing to Ignite Your Brand is set to hit shelves February 23. In the coming episodes here, I’ll interview some of the experts and practitioners that are highlighted in the book.
Today’s sneak peek guest is Lisa Joy Rosner, the senior vice-president for brand and digital at Oracle. She was the chief marketing officer at NetBase in 2009 when I was building Social Media Explorer, my old blog, and writing a lot about social technology. She reached out to me as an influencer in that segment despite the fact I was some random PR guy in Kentucky—not a big shot in Silicon Valley.
The story of why she chose me and what happened after I wrote about NetBase is a great lesson I share in the book. We start off the episode talking about it as well. But we then dive into Lisa Joy’s deep experience in leading marketing teams for large, enterprise, B2B software companies. I ask her if influencers are imperative in the B2B space and how she has used them over the years. We then spent some time exploring the new challenge she faces at Oracle.
Lisa Joy has spent 30 years as a marketing leader in Silicon Valley and was leveraging influencer marketing before there were websites. She gave me examples of how she has used influencers over the years to both change perceptions of the company she was working for, or to educate her target audiences to open more opportunities for future sales.
You can connect with Lisa Joy on LinkedIn.
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Winfluence Transcript – Lisa Joy Rosner – Oracle
Jason Falls
Hello again friends thanks for listening to Winfluence – The Influence Marketing Podcast. We’re starting an informal series of episodes here on Winfluence. The launch date for the book Winfluence – Reframing Influencer Marketing to Ignite Your Brand is February 23. To tease out some of the goodness that is in the book. I’ll be interviewing people in the next few weeks who are also interviewed or featured in the book. Some of the stories they’ll tell here are teasers or snippets of what you can get more of if you read the book. Some of them will just dive into their thing and how interesting they are and what’s in the book is completely separate.
Jason Falls
Today’s sneak peak guest from Winfluence, the book, is Lisa Joy Rosner. She was the chief marketing officer at NetBase in 2009 when I was building Social Media Explorer, my old blog, and writing a lot about social technology. She reached out to me as an influencer in that segment, despite the fact that I was some random PR guy in Kentucky, not a big shot in Silicon Valley. The story of why she chose me and what happened after I wrote about NetBase is a great lesson I share in the book, and we talked about on the episode too. But we then dive into Lisa Joy’s deep experience in leading marketing teams for large enterprise b2b software companies. I asked her how or if influencers are imperative in the b2b space, how she has used them over the years. And then we dive into the new challenge she faces as the senior vice president for brand and digital at Oracle. And if you don’t know much about what Oracle does, we go into that but suffice to say if Oracle shut down tomorrow, the world economy would go with it.
Jason Falls
Lisa Joy has spent 30 years as a marketing leader in Silicon Valley. She was leveraging influencer marketing before there were websites and she goes through a few examples of how she’s leveraged influencers over the years to change the perception of companies and educate her target audiences to open more opportunities for future sales. We look back and forward about influencers, marketing and more incredible insights and case studies from one of the Silicon Valley marketing power players. Lisa Joy Rosner is next on Winfluence.
Jason Falls
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Jason Falls
Lisa Joy, one of the stories I tell in my book is really the story of how we met and came to work together but at its core. The reason I tell that story in the book is it’s really a perfect example I think of an influence … a marketing campaign by a brand, where the big sexy name on the list wasn’t the only place that was successful. So tell us about your efforts at NetBase in around 2009 or so and how you and I came to work together?
Lisa Joy Rosner
Excellent. This is one of my favorite stories, Jason and I tell it all the time, let me take a step back. Because before I met you, the way I met you was through my PR firm, and I selected my PR firm, because when they pitched, they came to us with something really unique, called an influence map. They had this methodology, where they looked at reach, resonance, and relevance. And you put together on your target audience area, your value proposition, what you’re trying to accomplish, it goes into this black box, and it pops out this list of people. And while there were fancy analysts on the list there, you were in in the top 20, I think I believe in the top five, this blogger guy in Kentucky.
Lisa Joy Rosner
And we divvied up all the influencers across the executive team and I got signed to you. And then you know, the next step was to get in front of you. And I’ll never forget our interaction, because you got on the phone. And for those of you who are listening, and know Jason, and those of you who don’t, Jason is Jason. He got on the phone and was like, who the bleep are you? And why should I care? And then he said, Well, you know, I took this phone call, because I trust … I think his name was Jason at the PR firm. So why is this worth my time? And at that minute, I said, You know what, let’s …. I’m not going to show you any PowerPoint. I’m not going to pitch to you, I knew that I had a killer product. And I open up the product and said, Hey, Jason, let’s play remember that?
Jason Falls
Yep. I do.
Lisa Joy Rosner
And you said, All right, Kentucky Fried Chicken. We plug that into the browser of NetBase, which was, which was a brand new product, a social media analytics tool. This is in the early days of listening, when we were trying to show it’s not enough to measure buzz, you have to really understand the sentiment and the context of the conversation. And we had word clouds that were coded green in red, green for good, red for bad, and there was the word breast cancer in green. And I think you were like, well, I’ll be a monkey’s uncle, this technology really works. Right. And to make a long story short, and we demo the product, you saw the value used to give me a couple screenshots I want to write about this.
Lisa Joy Rosner
And this is the power of influencers, because you wrote an article. And literally within 24 hours of that article being published, a top executive at the number one company with whom we wanted to do business, picked up the phone and called my CEO. And we closed a $2 million deal that put the company on the map. In fact, I don’t think the company would exist today. It has since grown and merged with another company. And it’s in a different form. But the company, the only reason that we became successful, that was our watershed moment was finding you as an influencer, sitting at your desk and Kentucky reading this article, I think I feel like you had something like 60,000 followers, which was incredible in the day now people have millions. But that was the watershed moment for the company. And I had been doing influencer marketing before it was a thing even like before, there were websites. But now it’s officially a thing. And so when when the ISA team came to me and said, we have an influence map. And here’s this guy, I raised my hand and said, I want that guy. I have a feeling he’s gonna do even more than the pedigreed official analysts to people. And you did.
Jason Falls
Yeah. And and it’s funny, I’m sure there’s probably some people out there listening to that story saying, God, Jason, didn’t you get a piece of that? Well, Lisa Joy and NetBase and I worked together for four or five years after that. So yes, I did. You know, I didn’t have stock in the company. I probably should have. But at the same time, you know, I was able to work with you on content for several years and that kind of became one of your staple of creators that you tapped into to to help get the word out.
Lisa Joy Rosner
Absolutely. I mean, at that point, I realized the the importance of the reach the relevance and the resonance of your voice, and Really the importance of education. What we had to do at that base at that time was build a community and educate the community on the power of social media. And I’ll never forget. Because there’s also thought leadership, which is really interconnected with influencer marketing. I don’t know if you remember this. But we did a session. We did these webinar Wednesdays, and you are a guest speaker. And we did a webinar Wednesday, on how to use LinkedIn, for yourself and for your brand. And that had nothing to do with social media analytics. But it was a topic that was interesting to the type of persona whose attention we wanted. And we almost we almost broke WebEx, I think we topped the top 2000 participants and people said, I now know that if NetBase has a webinar, and Jason is speaking, I’m going to learn something. And that’s my marketing philosophy is that if you educate the consumer, because let’s get one thing straight, b2b, b2c, you are marketing to human beings, they are consumers. And if you add value to their day, if you teach them something, they’re going to engage with your brand. There is one, one deal that we closed, like three years later, that started at that LinkedIn webinar with Wednesday. And I met the guy at an event and said, Why did you choose NetBase? And he said, because I got addicted to your content. And I always learned something, and I knew someday I’d get budget, and that it would be a natural and so for, for all the listeners, you know, you don’t always win them the first time you have to cultivate a relationship and continually educate and build that relationship with your brand, whether it’s b2b or b2c. And when the time is right, the consumer will transact.
Jason Falls
Well, thank you for sharing that. It’s that was very flattering. For me. It’s a story that I always feel awkward telling, because it’s about me, and that seems very self serving. But I appreciate you sharing that because it is really a good example. And the reason I write about it in the book is because back then, at that point in time, you know, kind of the biggest name and social technology that was telling stories about software companies like Lisa’s was Robert Scoble. And he was kind of, you know, with Fast Company TV, and he wrote guest articles for TechCrunch. And, you know, he was a big industry influencer, he had far more reach than I had far more, you know, people followed him and whatnot. And, and probably had far more impact, but that that cross section of reach relevance and resonance, for I’m going to speak in the third person now, because again, it’s awkward for me to tell the story, that that that intersection of those three things with this Jason Falls character who had not as much reach but a lot more resonance and a lot and a lot of relevance within that audience of people that were looking for social intelligence, social listening, at the time, because that’s what I was really concentrating on on my blog, it made a lot of sense. So I appreciate you sharing that. So you were at NetBase for a good while, and you obviously leveraged influence marketing there from the things that you’ve told us already. You’ve also been, I think, at Neustar and and Ontonomo. Now you’re at Oracle, Senior Vice President for brand and digital, you’ve been knee deep in Silicon Valley, and SAS products for over two decades. How has the marketing of those kinds of products changed in your time in the business?
Lisa Joy Rosner
Yeah, it’s really funny that you asked that question, because here I am. I’m actually an Oracle boomerang. I worked at Oracle in 1992 to 1995. And so now I’m back. And I was just recently telling someone that when I worked at Oracle the first time, there were no such things as websites. So it depends on how far back you want to go. That marketing has changed. But but but honestly, right now, we are in the middle, I would say maybe even a little bit past the middle of the Golden Age of marketing. And at its peak, it’s because we have so much data at our fingertips, and we have so many different ways to engage with our customer. And I touched on this earlier, you know, how has marketing changed? Well be the lines between b2b and b2c are completely blurred. And we now I think the perspective has changed. Back in the day. b2b marketing was looked at as marketing to an office building were marketing to the business as opposed to marketing to someone with a heartbeat To has like hopes and dreams and a job to do, and a career to create, and whose job is to build a connection with their customer. And so I think, as marketers, we have so many different things in our toolbox, then we had five years ago, 10 years ago, and you know, cough, cough 20 and 30 years ago, right. So, which changed is that we have so many more tools at our fingertips, and we can create so many different experiences. And we can create a ubiquity and a harmony across all of those interactions so that they’re consistent, and that we can constantly measure and keep our finger on the pulse and, and change those experiences, from one location to the next from one channel to the next. So that we can really create delighting customers every step of the way. What do you what do you think, Jason?
Jason Falls
Well, I love where you’re going with this. And the the immediate thought that I had, as you were, you know, saying that we have so many more tools in our in our toolbox these days. I want to ask this question, because I think you’re the right person to answer it, because I know that you’re on one end of the spectrum. I wonder if the availability of so many tools in the toolbox is paralysis by choice for a lot of marketers because they don’t know what to choose? And they don’t know which ones are the right tools to use? And I wonder if it’s a two part question, is it paralysis of choice for the marketer trying to choose which tools to use? Or is it? And is it also paralysis of choice for the consumer? Because they’ve got so many different avenues to choose from to get to digest these messages?
Lisa Joy Rosner
Okay, so so let’s unpack that. So first of all, you only choose paralysis, you have to start at the core, which is, who is my customer? And what is my goal, and if you really clear on what your goal is, then you don’t have to. You don’t have to look at you don’t have to overcomplicate things, you have to, you don’t have to throw the kitchen sink at it, you decide what your goals are, and then you use you pick the right, the right sort of staple, and then build on top of that, like the right basis for your platform and then build on top of that. And right. There’s a lot of talk these days about, like a CDP, right? Where you have your, your consult at the core of it is the data, right? You think about who is your customer? And what is the experience you want to give to them? And then you you build your stack to that. Right? And, you know, again, starting with the who is my customer, they also have to then you figure out where do they spend their time, because it depends on what kind of business you have. In some cases, you want to be on Facebook and email. And in some other cases, you need to be on LinkedIn, and webinars, I mean, your your marketing mix is going to depend on who your customer is, and where they spend the most time you kind of have to follow their lead or decide definitively This is the journey you want to create and build it. And and and engage in a way that the customers naturally will come there. And and going back to where we started. It’s about having great content that’s inspired through the right voices in the community.
Jason Falls
So I hear that, and then I also look out at the the array of companies that are out there, you know, engaging in marketing overall. And I noticed that not all of them are leveraging, you know, certain channels, including influencers. I’ve always assumed that the SAS products, especially the enterprise level solutions that you have typically worked with, these are b2b products with significant price tags, longer sales cycles, very different than consumer products. I’ve always assumed that industry analysts influential media, and of course in the last 10-15 years or so influential online media or influencers are almost essential to your arsenal. Am I framing that right? Or are there situations where influencers are either smaller or actually no piece of a bigger puzzle, and I just don’t spend enough time you know, looking at it on the scale that you do.
Lisa Joy Rosner
So I think that they’re mission critical. But there’s, there’s another component to influencers, and that’s the voice of the customer. Because they are another driving force as influencers for your business. There are people call them wisdom of the crowd solutions, things like G2 Crowd and TrustRadius. And even just word of mouth and and even social media. I mean, when I’m when I’m decided and I, as a as a decision maker and a purchaser of technology and services, and deciding what partner to pick, I will either call a few of my peers or look to see what they’re talking about on their social channels, or look at the website to see what the customer voices in their marketing. This is some of the stuff that I’m standing up at Oracle right now. But you know, same thing, the voice, the voice of the customer as an influencer. And their voice is reflected in the voices of the influencers, the macro level influencers, the people like you and the analysts, firms, they all have to be in harmony. And I think that that that, you know, going back to your question about what’s changed, I think that is something that has changed because there’s just been a democratization in the delivery of infinite content. You can you can find out what anybody thinks of any brand out there in some form or fashion, whether it’s reviews on an e commerce site, or something like a G2 Crowd, or TrustRadius, or even the storytelling on a b2b website.
Jason Falls
I’ve posed this question to a couple other guests before on this show, I’ll ask you to when I see what b2b companies do with influencers, particularly the oracles of the world that are rooted in you know, places like Silicon Valley where social media blogs and such were born. I think influence efforts in those areas are more mature just because the tech companies are plugged into, you know what we’re doing online more, but I think influence efforts in b2b SaaS companies are far more mature and advanced than most that I see on the consumer front. Now, I know that you don’t necessarily play from a work decision maker perspective in the b2c space much, but you are a consumer, and you’re a student of marketing. I wonder if you would agree or disagree with that is b2b got it stuffed together a little bit more so than b2c?
Lisa Joy Rosner
I think it depends on the segment. So I up until recently was on the advisory board of a children’s shoe company called play. And in the very early days, it actually was co founded by the CEO of NetBase. And I came in and you know, I, so I have four kids, and we buy lots of children’s shoes. And so as a marketer, and a subject matter expert, I did some advisory work for period for quite a period of time with the company in the very, very early days. And these shoes, by the way, are fabulous 2.1 is you have to have a great product, otherwise influencers won’t back it up. Or at least influencers who are worth listening to will won’t attach their voice going back to where we started you really is a great product, I want to write about it. So when when I when I came in, and I looked at the product, and I said, Gosh, if we could just get some hip actor, actress mom to have her kids walk to school in these shoes. And so we got we got the shoes to Jennifer Gardner and our kids loved them. And she posted on Instagram. Look at the girls walking to school and on these cool shoes. The thing about play shoes is these little Velcro tabs that come out you could change the colors and they’re really fun and they’re really good. They’re good quality shoes that adhere to the way a little child’s foot grows and changes. But all it took was one post of Jennifer Gardner’s kids is influencer marketing, walking to school in these shoes and they ran out of supply really fast. So you know, and that’s why I say it depends on the segment I think retail can do or apparel can do a really good job of getting you know, all it takes is one or two people who were you know, you’re dressed to the Academy Awards or kids walk to school in your shoes or someone to tweet about how much they love the you know The latest snack product, you know, fill in the blank. So I you know, I don’t know, is it fair to say b2b is better than b2c? I think it depends on the brand and and and how they execute on it.
Jason Falls
Well, and as you were saying that it kind of struck me that it really is an apples and oranges comparison because you can’t wear an Oracle to school with your kids. Right? You know, it’s it’s a very different world. And so one person like Jennifer Gardner, saying this simple, cheap, easy to buy consumer product is really cool for my kids, you should check it out. And her umpteen million people see it and a portion of them go out and buy it that successful influencer marketing. I don’t know very many b2b products where one post is going to do the convincing.
Lisa Joy Rosner
Except for yours.
Jason Falls
I think that was an exception to the rule.
Lisa Joy Rosner
Honestly, it was I mean, I was I was gonna say, and I’ll say I’m gonna say it, because you mentioned Scobleizer, and, and about, I think probably four months after I met you, I met him, and I was enormously gargantuanly pregnant and she, she did a video interview with me and it got posted. And it got us a lot of eyeballs on the website. But it did not bring us the $2 million deal that that your interview brought us which showed us that. And this is what I was trying to say earlier, it depends on what journey you’re after. Right? We were stabilizer was great for helping us in some way create the category. But you as an influencer, helped us helped us on a journey to create the category and to book the business because you have the followers who are looking to make decisions. The followers who were you know, just getting to understand what is this thing social media analytics and and that’s why Thank you. For the people listening you It depends on how you want to use influencers, where you are in your in your to do list for 2021 and beyond and how you use influencers in your marketing plan? Because they can be used different influencers can be used differently for unique ends. If that makes sense?
Jason Falls
It does it does. Okay, let’s talk more specifically about Oracle, you are the Senior Vice President for Brand and Digital, I can assume all kinds of descriptions and and areas you’re responsible for. But to help put a finer point on this, what all are you charged with there?
Lisa Joy Rosner
So I haven’t really I have a broad an interesting remit. And I have lots of different groups that are all weaving together. But at the end of the day, we are here to tell the Oracle story through the voice of the customer. And in the context of cloud.
Jason Falls
And and and maybe for those out there who know the name Oracle but aren’t maybe in the b2b or SAS space or the technology space. Give us a rundown of kind of what that means. What are the products you sell? Who are the audience you serve? And when you say in the context of the cloud, let’s be clear on what that is to find all that for me.
Lisa Joy Rosner
So, you know, that is that is an excellent, excellent question. First of all, I just want to say that Oracle is 43 years old. And and our product portfolio is immense. It is immense. And and it is complex. But it is also very simple. Because Oracle develops the solutions that contain the data that helps the whole world go round. It’s kind of that simple. So literally, every hotel reservation, every airplane that takes off and lands, every ATM that dispenses money, every paycheck that gets written or not written every paycheck that gets deposited almost every is made possible by the systems that are running inside organizations. And those are run by Oracle. So let me even make it even more simple if we’re talking about the Oracle Cloud. So you and I are we’re not on a zoom call. But if we were Zoom … Zoom requires an incredible amount of firepower to connect millions of people all around the world in real time to be able to speak to one another While those connections are brought to us by zoom, the technology that’s powering it underneath like that essential engine underneath is brought to you by Oracle. So the systems that contain the data that literally power the global economy are brought to you by Oracle. And the, the infrastructure, which is kind of a complicated word for people who are not into tech, but just the overarching engine in the cloud that enabled software to run is brought to buy Oracle. So it’s, it’s big Jason, it’s, it’s it’s a lot. It’s 400,000 customers, 150,000 employees, and a skew list so long, and it’s ever changing. But, you know, we’re talking about 1000s of products.
Jason Falls
Right? Would it? Would it be a good analogy to say that if you were thinking of the internet as a person, Oracle would be the nervous system.
Lisa Joy Rosner
It’s bigger than the internet. But yes, Oracle, Oracle, I call it the backbone of the global economy.
Jason Falls
Okay.
Lisa Joy Rosner
So I think the nervous system is another way of saying that, but it’s bigger than the internet, because, because it’s it’s all the systems, it’s your, your HR systems and your financial systems and your, your supply chain. And so I mean, I just, I just just had this wonderful conversation with Land-O-Lakes, you have no idea how much butter gets this, you know how we’re all we’re all stressed baking, that letter would not hit your table and make its way into the brownies I made yesterday, without Oracle’s supply chain, making sure that the milk gets distributed to the right people, and the right and then the finished product, get to the right distribution center to the right retailer, the cash register that’s checking you out, all of these things underneath that, that backbone, that nervous system is powered by Oracle.
Jason Falls
Well, it does a good job, because you can tell your land to lakes, folks, I have a think three Land-O-Lakes, buckets of butter in my refrigerator, so I’m a fan.
Lisa Joy Rosner
I’m here’s the funny thing is I just met with them. We just we got we got COVID chickens. So we’ve pandemic chickens. And I just found out that they also make all the raw materials that go into all the farm feed. So so my chickens are getting fatter every day, thanks to the delays too.
Jason Falls
There you go. That’s good stuff. So I wonder across the spectrum of services, and I know you know, you you work at a very high level. So I wouldn’t imagine that you’re necessarily in the weeds on a lot of the products and services that you guys provide. But I wonder across the spectrum of things that you do are are though, are there those that lend themselves more to influencer engagements as part of the mix than maybe the others? Or do influencers have a role in kind of everything you do? In a way?
Lisa Joy Rosner
Honestly, they have a role in everything we do. And it goes back to what I said earlier, we’re marketing human beings, right, and human beings want to hear from other human beings. So I think it plays a role. Now, there are parts of the business like our cx or customer experience, sales and marketing and services stack where you’re dealing with very social people. And we do a lot more in influencer there because we’re marketing to people people. And and some of our more I don’t know our products, like when we’re dealing with accountants, but even there, I mean, you know, so accountants are not like the biggest, they’re more introverted. But even there, we have influence replays, because, again, accountants trust other accountants and counts have places where they go to for information. Same thing with some of our really, really techie products. One of my big initiatives for the year is is reimagining our whole developer program developers are quite, quite not not all of them, but many of them highly introverted, but we’re working on different programs with or organic influencers and more high level influencers. To to build that, connection.
Lisa Joy Rosner
That made me think of another interesting influencer for my Neustar days, new star had a really complex portfolio and one piece of our portfolio was insecurity. And for the first time, I think ever, we had a security only big event and talk about influencers, you’ll probably find this one really funny, Jason. We found a guy, his name is Kevin Mitnick. And he is a well known hacker, he went to prison for being a hacker and we got out of prison, he turned good guy. And he taught. He taught the CIA and FBI all of his tricks and goes around and helps them find people who are very much like himself. And so we partnered with him, we had him speak at our annual conference and write a couple of papers with us. And we ended up having to change rooms because we packed the house because everybody, all these sort of introverted hacker persona. These people, they were just everybody wanted to hear what Kevin had to say. And he then he kind of crashed, tested smart technology and endorsed it as impenetrable. And so for the master hacker to say your product is impenetrable. That was one of the things that put us on the map.
Jason Falls
That’s huge. That’s that’s a that’s a great story. I love that one. And which brings to mind the question, if he’s speaking at an event, and the event is packed full of people trying to learn his secrets and whatnot. Why didn’t the FBI just arrest everybody there?
Lisa Joy Rosner
Well, no, they, they wanted to hear his story. But, you know, it also cast Neustar in a different light, the fact that we were even thinking that way and hiring someone is edgy. And then on the flip side, because we also start had a Mar tech stack. This one was really fun, and totally different from you. And from Kevin. Again, we wanted to cast new star in a different light and and to seem relevant to the martech community. And for our event for them, I don’t know what you’ll think of this one. This was right. Remember when madman was super hot? Yep. So you know, we started off by saying, oh, maybe we should get Jon Hamm. And I was like, Yeah, well, Jon Hamm is new. He’s awesome. And he’s sexy, but I don’t think he has anything to say it would just be celebrity power. And so instead of john, we went for Matt Weiner, the creator, yeah, to really get into his head, because again, these markers wanted to know, how do I create content that is compelling, that was part of our theme. And so we brought him in for a fireside chat, again, packed the house and people like, first of all, for our brand to just have that affinity with a man, like Matt, who he was amazing. We did a fireside chat, and we talk forever, he was so interesting. But he held the audience to sort of rethink your approach to content creation, which is the underpinning of all powerful marketing, which was the message we wanted to convey and the gift we wanted to give our audience. And at the same time, we did get that halo effect of being associated with Matt. And instead of going the actor route, we went the substance route. And it was also I mean, for that piece of the business, that was our watershed moment.
Jason Falls
That’s a great, that’s a great story and great examples of how it changes depending upon what you’re trying to accomplish, depending on what the product is, depending on what the audience is, there’s some really good examples there. So Lisa Joy, what’s on the horizon for you and for us to watch for at Oracle in 2021.
Lisa Joy Rosner
My biggest mission right now is to tell the Oracle story through the voice of the customer. In our conversation, when we started talking about butter, we started talking about lambda lakes and all of a sudden, was also talking about supply chain. So my my goal is to really tell the Oracle Cloud story through the voice of the customer. And for starters, if you tune in to the Wall Street Journal on Thursdays, every Thursday, we’re taking over the web page with a new customer story. We just launched Dropbox with a headline when your deck is your desk. In fact, my deck was my desk this past Friday because it was beautiful out this moment brought to you by Dropbox and Oracle Cloud and so on. You’re going to see from my absolutely kick ass incredible team is many, many folds, many channel different ways of telling our story through our incredible customers and tying it back in some way to our zeitgeist and you’ll see that across every channel with crisp messaging, clever messaging, beautiful imagery, and stories that that we can all connect to whether whether we know who Oracle is or not, whether you need Oracle or not, but kind of just about every enterprise needs one or multiple of our products. And and what you’ll see is incredible humanity and storytelling through our customers.
Jason Falls
I would expect no less. Where can people find you on the internet if they want to connect with you?
Lisa Joy Rosner
I think the best way to connect to me is on LinkedIn. I’m quite responsive on LinkedIn. But send me a note and say Hey, I heard you on Jason’s show and and if there’s something in particular that you want to know or problem that I can help you think through include that as well. I try to connect people on LinkedIn that I have some kind of genuine connection with and and if the connection is Jason Falls, all the better.
Jason Falls
Well … I got I still got a little juice guys.
Lisa Joy Rosner
And I just want to say thank you so much for including me, this is me, we’ve been sharing ideas for over 10 years and at any time I need to think through something or solve a problem or think differently. I always reach out to you are you I think are one of the best minds in in modern marketing out there and it’s just always a pleasure to talk to you.
Jason Falls
Well thank you. My ego didn’t need that but I appreciate you saying so. And do me a favor and tell the kids I said, “Whataprabemis?!”
Lisa Joy Rosner
They still think you’re part of the family. I guess you are.
Jason Falls
I am I’m Uncle Jason to a lot of people. I accept that role.
Lisa Joy Rosner
It’s a good role for you, Jason.
Transcribed by otter.ai
The Winfluence theme music is “One More Look” featuring Jacquire King and Stephan Sharp by The K Club found on Facebook Sound Collection.
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