There are many ways to slice an apple. Or peel an orange. Or for that matter, there are many ways to get from your house to the office or grocery store … and just as many to get back. There are also many ways to approach influence marketing. If you’ve been listening and following along […]
The Tiers of Influence Marketing and How to Leverage Them Read More »
TikTok may be in trouble in the United States. Our Congress has no fewer than four pieces of legislation in motion right now that in some form or fashion could ban the use of the platform in America. Most constitutional law experts are skeptical such a ban could survive scrutiny of the courts because it’s
What Would a TikTok Ban Mean in the U.S.? Let’s ask Our Friends From India! Read More »
A friend of mine reached out recently and asked me if influencer marketing was possible for B2B businesses. Keep in mind this friend isn’t in the bubble of marketing and doesn’t follow along with the same type of topics you or I do. He also probably didn’t give it much thought before asking. When I
The Present and Future of B2B Influence Marketing Read More »
If you haven’t been thinking about user-generated content and how your brand can leverage it lately, well, you’re late to the party. UGC has become one of those three-letter abbreviations that everyone instantly understands. At least in the marketing world. Why is that? Well, content from users … the normal, regular social media user who
Turning User-Generated Content into Your Brand’s Strength Read More »
I’ve been using and reviewing social technology software for almost 20 years now. One of the most frequent categories of software I’m either pitched or someone recommends I try is in the social media management category. These are platforms like HootSuite or Sprout Social where you’re able to plug in all your social media channels,
Someone Has Made a Content & Business Management Platform for Creators Read More »
It’s been more than two years now since the NCAA passed legislation that allowed college athletes at its institutions to accept payment for use of their name, image and likeness. The NIL push as most people know it has created millions of dollars for student-athletes who had long been handcuffed by eligibility rules that prevented
Shocking Analysis Shows the Most Valuable NIL Athletes Aren’t Who You Think Read More »
It’s been a while since I’ve offered up a commentary episode and since the main interview episodes of Winfluence are now also in video, I’ve given some thought to bringing back the commentary episodes as an audio-exclusive, if you will. That, and, I have to be honest … I resisted making the podcast a video-first
Everyone is Up-In-Arms About De-Influencing … And Shouldn’t Be Read More »
We can talk about influence marketing or even influencers … or for that matter just social media marketing all day and it still doesn’t necessarily mean the C-level folks in your business are going to understand and approve what we want to do. Some of us talk to the C-level. Some of us are at
Translating Influence Marketing to the C-Suite Read More »
It’s hard to have a conversation about influencer marketing software platforms and companies without talking about IZEA. IZEA Worldwide is a publicly traded company on the NASDAQ. Annual revenues are thought to be in the $20 million range. As of the end of 2021 its revenue was actually up 96% year over year. Not bad
IZEA Reinvents Itself With New Flex Platform Read More »
The world of content creators is far more diverse that you think. I’ve personally worked with influential voices who produce furniture, pour concrete, sell steel cages in warehouses … there are creators out there for every niche and business vertical. Occasionally on Winfluence, we like to bring a content creator on the show to explore
The Influencer Secrets of the Most Popular Dental Hygienist in the World Read More »
We’ve talked frequently on Winfluence about the pay gap in influence marketing, both as it refers to gender and race. We’ve also spent some time with some amazing people discussing the issues of inclusivity, diversity and equity. But I don’t think anyone would say we have done so enough. It’s important for all of us
It’s Time for a Gut-Check on Progress in Inclusivity, Diversity and Equity Read More »
I’ve been doing this for more than 15 years now. No, not podcasting. That’s about the last 4-5 years or so and just two years so far on this particular show. But I’ve been doing this social media, digital marketing, influencer marketing talking head thing for a long time. The first time anyone really took
My Big News and What it Means for Winfluence Read More »