influence marketing

The State of Influencer Marketing is that it’s finally growing up

Influencer marketing is growing up. If you don’t believe me, look at the latest numbers in AspireIQ’s The State of Influencer Marketing 2021 report. 96 percent of creators want to work with brands beyond social media posts 87 percent are willing to work with favorite brands in exchange for product, as long as the perceived …

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Qianna Smith Bruneteau on Winfluence

The Role of the American Influencer Council, Influencer Marketing’s Trade Association

You know an industry has come to some level of maturation when trade organizations begin to form. Last year, the American Influencer Council was started by a group of creators and brand marketers to try and bring some advocacy for creators to the industry. And one of the key players in that happening was AIC …

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Tim Ash on Winfluence

The Brain Science Behind Influence and Influencer Marketing

Influencing people isn’t just creativity and content mixed together. It’s the by-product of the way our brains function. As we experience that content or creativity, hormones release into our system that make us feel safe, happy, sad, angry or any of the other range of emotions. People are subject to their own brain chemistry and …

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Follow Me Sign, Influencer Followers

If An Influencer’s Follower Count Doesn’t Matter, What Does?

As we survey the web for the best influencers for our influencer marketing campaigns, our tendency has always been to prioritize influencers by their follower count. If you haven’t heard it yet, let me say this loud and clear: Influencer follower count doesn’t matter.  Now, let’s break down why you’ve been told it doesn’t matter, …

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Mitch Canter on Winfluence

Tapping into Twitch – Fertile Ground for Influence Marketing

As of February of 2020, Twitch has 3.8 million unique broadcasters. As of March, it registered an average of 1.44 million concurrent viewers … that’s 1.44 million people watching all at the same time … on AVERAGE.  So, if you haven’t yet explored Twitch as both a viable platform for reaching consumers via advertising or …

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