Danielle Wiley is one of the pioneering agency leaders in the influencer marketing space. The San Francisco-based thought leader founded The Sway Group, one of the leading influencer strategy firms in the world, more than a decade ago. I caught up with her at the Dad 2.0 Summit in Washington D.C. last month and chatted a bit for the podcast.
We talked about why she started Sway over a decade ago, how the influencer marketing landscape has changed so much and even how her teenage daughter has given her insights into how younger generations respond to sponsored content.
Keep in mind this interview was done a couple weeks before our current at-home sequester came to be. There’s nothing awkward about it, but I didn’t want anyone to be confused that we were out galavanting around the world irresponsibly.
Give it a listen and learn from Danielle!
You can find Danielle on LinkedIn or Twitter. The Sway Group is at SwayGroup.com.
Be sure to tune in to the recording of our weekly live interviews on LinkedIn at 8 a.m. Eastern, 5 a.m. Central every Tuesday. If you can’t join us live the audio recording will hit the podcast feed later that morning.
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