Sponsor A Podcast
Winfluence - The Influence Marketing Podcast, is a fantastic way to reach marketing professionals interested in influencers, influencer marketing and other emerging techniques to reach consumers. If you market to marketers or business owners who need marketing help, our audience and show is an effective way to reach them.
From a high level, the Winfluence audience consists of a nice mix of brand marketers (about 40%), agency and service providers (about 40%) and content creators or influencers (20%). Past sponsors include LinkedIn Marketing Solutions, Tagger (now Tagger by Sprout Social), Zencastr and more.
Winfluence is both an audio podcast and a video show (on YouTube and as a separate Apple Podcasts video show.) Your sponsorship can (and should) include accommodation for video as this will enhance the visual payoff for the video impressions.
Winfluence is featured in several regular feed service promotional emails and episodes are also promoted along the Marketing Podcast Network.
Winfluence Details:
- Hyper-focused content on influence marketing
- Audience consists of brand-side marketers, agency strategists, influence marketing software executives and influencers themselves
- Weekly video stream episodes (11 a.m. ET/8 a.m. PT on Tuesdays) with audio drops at the same time; Occasional bonus episodes and drops.
- Average monthly downloads for 2023 (through Aug 31) was 1,445, all deeply engaged in influence marketing.
- Distributed on all major podcast platforms
- Podcast promoted as part of the Marketing Podcast Network
- Past Sponsors: LinkedIn Marketing Solutions, MightyScout, PodchaserPro, Julius, Tagger, TrendHERO
Sponsor Package
The Sponsor Package features the "live read" approach with the host's authentic endorsement and recommendation of the product.
Sponsors receive ...
- A live read/run-down or (if preferred), pre-recorded video/explainer of why I like your product or service, featuring your preferred talking points
- A new do-follow link in each sponsored episode show notes post on JasonFalls.com (Winfluence)
- Evergreen link and show archive (post with link and episode stays live)
- Mention and tagging in social promos of the show replay (Facebook, LinkedIn, Twitter)
- (Facebook Followers: 2,000+; Twitter Followers: 100,000; LinkedIn Connections: 13,000+)
- Full transparency on viewers, listeners, downloads, post traffic and social metrics involving your business
Cost ...
The cost of a show sponsor is $333 per week with a three week minimum ($999). Price breaks are offered at two- and six-months. ($300 per week for 2 months; $250 per week for 6 months). Singular sponsorship exclusivity is available for $550 per week.
Note: Pricing may change as show audience increases. Sponsors will not be asked to pay more than contractually obligated once an agreement is reached. If the show blows up, you're going with me!
Advertiser Package
The Advertiser packages features a standard, 30-second, pre-recorded audio commercial inserted into the audio podcast's mid-roll slot (first mid-roll prior to the interview beginning).
Advertisers receive ...
- One (1) 30-second pre-recorded audio advertisement placed mid-roll in the audio podcast
- Audio recording is provided by the advertiser
- Full transparency on listeners, downloads provided
Cost ...
The cost of a show advertisement is $200 per week with a four week minimum ($800).
Note: Pricing may change as show audience increases. Sponsors will not be asked to pay more than contractually obligated once an agreement is reached. If the show blows up, you're going with me!
Audience
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Primary target audience of marketing decision-makers, marketing managers, digital marketing professionals, advertising and PR agency digital specialists and small business owners. Winfluence more specifically segmented to those working in the influence marketing industry (including influencers)
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According to Julius, the total online audience (Twitter, Facebook and Website) is comprised of 35-50 year olds (73%) that skew slightly male (53%).
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Regionally popular in New York City (7% of audience), London (6%), Chicago (3.5%), San Francisco (3.5%) and Louisville, Ky. (3.25%).
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Most followers are classified in the $50K-$75K income range (50%)
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According to LinkedIn, 50% of connections list Owner, Partner or CXO as their seniority level; 40% list seniority level as VP, Director or Manager
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26% of audience is in marketing, 18% in media and communication, 10% in sales and 9% in operations.
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25% of audience is at enterprise companies (201 employees and up) while the rest are smaller company employees. 47% of the audience works at companies with 50 or fewer employees.
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86% of my LinkedIn audience is located in the United States.
Content Requirements and Options ...
- I must review and approve your product or service to pre-qualify sponsorship. My audience trusts me and that trust has to be respected. (required)
- All sponsored content will be presented live (during the show's recording) and in natural voice as a genuine endorsement rather than an ad "read." Talking points can be incorporated, but no scripts will be read word-for-word. (required)
- My preference is to develop a content element and promotion that will prove the show drives metrics you want driven (awareness, downloads, website visits, social follows, sales, etc.). We will collaborate to build a unique program that does so. I want my show to work for you or it's not worth your investment.
- To better serve the audience and provide some measure of success, all sponsors are encouraged to develop a promotional landing page at yoururl.com/falls and provide an incentive, offer or reward for my audience. A 10% discount of your cost or service, a free product or trial, a gift for participating and etc., are starter ideas. The more relevant and exciting for the audience the better.
Let's Start Promoting Your Thing!
Fill out the form below with details about your product or service (include links, please) and I will review it, then reply. If you are a good fit for my audience, I will send an invoice you can pay online and we'll begin putting the assets in place for your sponsorship!