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Subscribe to Jason Falls's newsletter. Always wisdom. Always clever. Today's insight:
"It’s easy to get lost in the new, emerging technology platforms and always on media cycle buzz about things. Many people think 'influencer marketing' is new. Some of us remember when we called it 'blogger outreach.' Before that it was 'media relations.' Some think influencer marketing was created with the advent of social media. Or even the Internet. I’ve got news for you, folks. Influence marketing is as old as communication. At some point in history, a pre-historic life form convinced his or her tribe to migrate one way. Influence(r) marketing is not new." - Danica Kombol, Everywhere Agency, Subscriber
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