Influencer marketing is quickly becoming one of the most effective ways to reach your prospective audience. Done well, it connects your brand through an already trustworthy influencer to his or her audience through genuine endorsement and recommendation to consumers.
But influencer marketing is often in the news for not being done well. Some influencers are superficial and in it for a quick buck. Some brands just "spray and pray" like they do with advertising and are thus not happy with influencer marketing outcomes. As a result, the practice's early days have produced a bit of a bad wrap for influencers.
Jason Falls's expertise and experience working with influencers and building influence over the last 15 years puts him in a unique position as an authority on influencer marketing. Tabbed by MarketingProfs to teach its in-depth course on the subject, Falls is frequently quoted, asked to speak and provide insight to brands and events about it. He is currently authoring a new book (publisher to be announced) about Influencer Marketing set to publish in 2020.
See his comments in media coverage, presentations on influencer marketing and learn more about his upcoming book on influencer marketing in the links here.
More posts and podcast episodes on Influencer Marketing from Jason Falls: