Industry-Leading Thoughts on Digital Marketing
From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds. Don't miss an article by subscribing to the site's content on Feedly, Flipboard or your RSS reader of choice.
Join the Email List
Please enter your name.
Please enter a valid email address.
Something went wrong. Please check your entries and try again.
The Cocktail Party Method to Grow Your Own Influence
Let’s talk about building your influence. And I don’t mean growing your follower count on social networks. I mean really growing the number of people that you have some degree of influence over. Now, for some of you who want to build a following online or offline and have true influence. Perhaps you want to …
The Cocktail Party Method to Grow Your Own Influence Read More »
How to Leverage CSR and PR channels to influence
I share a lot of my own opinions about influence marketing here on the show. But of course the meat of what we do here is mine the brilliant minds of our guests. I make no claim to be the know-all and end all to influence marketing. Sure, I have a perspective on the practice …
How to Leverage CSR and PR channels to influence Read More »
Expanding Your Brand With or On Podcasts
If you’ve listened to Winfluence for any length of time, you know that for the influencers and content creators out there, I’m bullish on building and growing your owned content channels. Blogs, websites, email newsletters, podcasts … the properties where you own the content and the audience. As opposed to social networks where your content …
What if we’re approaching influencer marketing all wrong?
What if we have the formula for influencer marketing all wrong? What if all this organic content creation and brand collaborations is like driving the wrong way down a one-way street? I’m not throwing this out there as hyperbole. I mean it. What if we have it all wrong? Let’s deconstruct the construct for a …
What if we’re approaching influencer marketing all wrong? Read More »
The Insights Software That Finds What Influences Consumers
The first social media conference I ever attended was a Search Marketing Expo event back in 2007 or 2008. While it was being put on by a search-focused company, it was all about social media. I thought it would be a good place to learn and listen and see if my ideas on this emerging …
The Insights Software That Finds What Influences Consumers Read More »
What Analytics Should Brands Ask For From Influencers?
At the end of this show each week, I invite you to ask me a question or present an influence marketing problem you might have and either email me about it, or even better, email me a voice recording so I can actually drop you asking it here on the show. So far, I haven’t …
What Analytics Should Brands Ask For From Influencers? Read More »
Marketing and Influence in the Food, Restaurant, and Hospitality Industry
There’s no question the pandemic had and is still having a tremendous impact on the restaurant industry. In fact, as today’s guest points out, when you look at the history of how and why people use restaurants, the experience has changed. Rev Ciancio is a food and hospitality industry influencer. Yep … in the B2B …
Marketing and Influence in the Food, Restaurant, and Hospitality Industry Read More »
Is The Influencer Pay Gap Closing? And How Do We Tell?
According to The State of Influencer Equity report from IZEA, black creators on average make more than white influencers. But find a black creator that thinks that’s accurate and you might be the first. In fact, other studies and surveys show the influencer pay gap through the filter of race is still very far from …
Is The Influencer Pay Gap Closing? And How Do We Tell? Read More »
Creating Influence in the Middle East
This is a special episode of Winfluence. I’m going to step aside and let you hear someone else guide a discussion about influence marketing. There’s another great show on the Marketing Podcast Network called The Endless Coffee Cup. Matt Bailey of Site Logic is the host of that show. He welcomes expert guests from all …
A Deeper Dive into Gamers as Influencers
We learned on a recent episode of Winfluence that we’re all gamers. If you play Wordle, or 2048 or Solitaire on your phone, you’re considered a gamer. When you think of the label that way, and filter that label through the lens of influence and influencers, a stereotype is shattered a bit, right? Gaming is …
How to Find and use CPM in Influencer Marketing
It could be the economy. Or opportunity. Or greed. But I’ve become fed up with the ever-increasing price tags influencers and content creators are putting on brand engagements. For you brands and agencies out there, I’m guessing you might be as well. In the most recent edition of my monthly email newsletter, I shared some …
The Talent–Talent Manager Relationship
As you know here on Winfluence, we spend a good deal of time talking to influencers and content creators. We also have had the chance to dive into the talent management side of the industry and see the space from the angle of someone who is mindful of the creator’s business and the brand’s needs …
The Challenges of Good Influencer Discovery
Without question, the number one issue that brands and agencies have in the influencer marketing space is simply finding the right influencers to use for a campaign. While that might seem like a simple solution to solve for (there’s a whole industry of software companies with search algorithms meant to do so), typing a few …
Working with Celebrities and Celebrity Influencers for Original and Branded Content
My definition of an influencer is anyone who can motivate an audience to take action. Now, that’s a very broad definition. In fact, anyone can be an influencer (or more accurately, influential) under those criteria. But when it comes to differentiating between influencers, we have to split hairs. And one category where my hair-splitting axe …
Working with Celebrities and Celebrity Influencers for Original and Branded Content Read More »
Finding Influence, Not Influencers, Within Diverse Communities
Can you think of a brand that has done something in marketing in the last few years, not just with influencers, but marketing overall, and they’ve immediately had to put out the fires of a PR crisis because their campaign was culturally insensitive? I mean, how can you not think of a few. From L’Oreal …
Finding Influence, Not Influencers, Within Diverse Communities Read More »