Industry-Leading Thoughts on Digital Marketing

From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds. Don't miss an article by subscribing to the site's content on Feedly, Flipboard or your RSS reader of choice.

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Phil Pelucha on Winfluence

How Podcasting Can Change Your Influence Game

It’s pretty obvious that you believe in the power of podcasting. Or at least you’re willing to give it a shot or you wouldn’t be listening to this, right? Yes, podcasts are a great way for someone like me to share ideas and interview interesting people for people like you. Ideally, you find the episodes …

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Jessy Grossman on Winfluence

The Power of Women in Influencer Marketing

People don’t solve problems in a vacuum. At least most people don’t. Problems are usually solved when two or more people get together and collaborate on ideas. That’s the nugget of truth behind the concept of networking. You get together with others to share ideas, but also challenges, tapping into the crowd for resources, solutions …

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Jason Falls on What's Killing Influencer Marketing

Guess What’s Killing Influencer Marketing? Influencers.

There is a force at play in the influencer marketing space that puts the entire industry in danger. If that force isn’t reckoned with, and soon, the practice of leveraging individual content creators with attractive audiences on social networks for brands will die. This particular group isn’t killing influencer marketing intentionally, mind you. But they’re …

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Marissa Cundiff on Winfluence

Taking a Multi-Tiered Approach to Influencer Engagement

What’s the sexiest medical device you can think of? I recently discovered that eyeglasses are technically considered a medical device. And that puts them squarely in the crosshairs of style and fashion. Marissa Cundiff is the vice-president of marketing for Kenmark Eyewear, a manufacturer that supplies some of the most recognizable sunglass and eyeglass collections …

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Patrick Janelle on Winfluence

An Influencer’s Take on the SAG-AFTRA Influencer Agreement

Last month the Screen Actors Guild and American Federation of Television and Radio Artists or SAG-AFTRA in the trade, unveiled a plan to account for influencers in its union. My initial take was applause for the move because it meant that an influencer or content creator now had at least a path to health benefits …

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Jason Falls on why words matter

When it Comes to Reporting Influencer Fraud, Words Matter

Words matter. Perhaps now more than ever. Why? Largely because the proliferation of information and content has forced all of us into attention deficit disorder consumption. We skim. We thumb scroll. We let our short attention span perceptions shift our understanding of the world around us without stopping to think. So words matter. If you …

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Gregarious Narain on Winfluence

The Future of Monetization of Live Content for Creators

The world of live is taking over social media. There are hundreds, if not thousands of live stream programs happening all across Facebook, Instagram, YouTube, Twitter and LinkedIn. Add to that SnapChat, TikTok and now Amazon Live, then add in the live stream platforms like Twitch, Only Fans and beyond. What’s hot is what’s live. …

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Sam Malone on Winfluence

The Perfect App to Make Customers Your Influencers

What if I told you that you didn’t need to use influencers to grow your brand? At least not the way we often think of influencers. Imagine you could get people to endorse and post about your brand online without spending a dime and without giving away product? Sam Malone has figured out how to …

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Jason Falls commentary on Influence

Influence is Not a Static Quality

I’m exploring something new on this episode of the podcast. Each Monday, as I have the time to do so, I’m going to post a shorter episode that isn’t an interview, but my take on an issue within influence and influence marketing that has been on my mind. In some cases, like today, the topic …

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Heather Watson on Winfluence

The Strength of Regional and Targeted Influencers

It’s been a bit since we’ve talked to an influencer about their journey, their approach to monetization and their advice for brands and other influencers on how to do this influence thing. Today, we’re going to spend some time with Heather Watson.  She’s the person behind Her Kentucky. Yeah, I asked Heather to come on …

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Brandon Brown of Grin talks GCI Influencer

What in the World is Up with CGI Influencers?

We’ve probably over-done the conversation on this show lately about fake influencers — at least in the context of those who fraudulently buy followers and engagement to appear more influential than they really are. But there’s another kind of fake influencer out there that is potentially more frightening than the first. In case you aren’t …

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Caroline Duong on Winfluence

The Reality of Fighting Influencer Fraud

We’re up to over 60 episodes of this podcast since it shifted to be totally focused on influence marketing and in that span we’ve talked to a lot of the executives at various influencer marketing software platforms. We asked many of them point-blank questions about how they’re dealing with influencer fraud. Most of them put …

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Gordon Glenister on Winfluence

Influencer Marketing Strategy from a Global Perspective

There are a handful of books in the market now about influencer marketing, beyond my humble entry into the space. We’ve talked to Neal Schaffer and Amanda Russell who both have books out on the topic. A few episodes back, we even spoke to the Professors — Joyce Costello and Sevil Yesiloglu, who edited the …

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Communications - Influencer Creative Briefs

The New Influencer Creative Brief

What brands typically ask of influencers, and what influencers frequently ask of brands is broken. Influencer marketing agencies and software companies, especially those that are managed services, aren’t helping. And there’s an interesting contradiction to be found in the reason. Ask any influencer or company invested in influencer marketing what the primary benefit of the …

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Vikrant Mathur on Winfluence

Discovering the Next Level of Influencer Audience Building with Branded Apps

If you look at what is happening with the upper echelon of social media content creators — influencers if you will — they’re beginning to seize opportunities to return to the older mediums. Vikrant Mathur is facilitating that return. His company Future Today partners with high-volume YouTubers and content creators to build branded apps for …

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