Industry-Leading Thoughts on Digital Marketing
From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds. Don't miss an article by subscribing to the site's content on Feedly, Flipboard or your RSS reader of choice.
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The Present and Future of B2B Influence Marketing
A friend of mine reached out recently and asked me if influencer marketing was possible for B2B businesses. Keep in mind this friend isn’t in the bubble of marketing and doesn’t follow along with the same type of topics you or I do. He also probably didn’t give it much thought before asking. When I …
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The Number One Indicator of Your Brand’s Success? Responsiveness!
We’ve got a special episode today for a couple of reasons. First, my pal Jay Baer has new research out on the Time to Win. It’s a fascinating study on how responsiveness in all its variations really can be the difference between getting new business and not … and keeping business and not. Jay and …
The Number One Indicator of Your Brand’s Success? Responsiveness! Read More »
Turning User-Generated Content into Your Brand’s Strength
If you haven’t been thinking about user-generated content and how your brand can leverage it lately, well, you’re late to the party. UGC has become one of those three-letter abbreviations that everyone instantly understands. At least in the marketing world. Why is that? Well, content from users … the normal, regular social media user who …
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Enough About Me … I Need to Know About You
I want to know more about you. Actually, I need to know more about you. The more I know about you, the better I can make this show. The better the show, the happier you are being a listener. Of course, in full transparency, the more I know about you, the audience, collectively, the better …
Someone Has Made a Content & Business Management Platform for Creators
I’ve been using and reviewing social technology software for almost 20 years now. One of the most frequent categories of software I’m either pitched or someone recommends I try is in the social media management category. These are platforms like HootSuite or Sprout Social where you’re able to plug in all your social media channels, …
Someone Has Made a Content & Business Management Platform for Creators Read More »
How Not to be a Terrible Podcast Guest
I want to talk to you about leveraging podcasts for your marketing. No, this isn’t a pitch to get you to start a podcast, though I can certainly spell out dozens of reasons you should. I’m not here today to wax poetic about Winfluence, the podcast, nor the Marketing Podcast Network which I run. I’m …
Shocking Analysis Shows the Most Valuable NIL Athletes Aren’t Who You Think
It’s been more than two years now since the NCAA passed legislation that allowed college athletes at its institutions to accept payment for use of their name, image and likeness. The NIL push as most people know it has created millions of dollars for student-athletes who had long been handcuffed by eligibility rules that prevented …
Shocking Analysis Shows the Most Valuable NIL Athletes Aren’t Who You Think Read More »
Everyone is Up-In-Arms About De-Influencing … And Shouldn’t Be
It’s been a while since I’ve offered up a commentary episode and since the main interview episodes of Winfluence are now also in video, I’ve given some thought to bringing back the commentary episodes as an audio-exclusive, if you will. That, and, I have to be honest … I resisted making the podcast a video-first …
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The Gap in Creative Concepts and Strategy in Influencer Marketing
Before we jump into this episode, a note for the listeners: Winfluence is now available as a video show. If you’d like to see the magic as well as hear it, just pop over to the YouTube channel and subscribe. The easy way to get there is jasonfalls.co/youtube. Of course, you can also search for …
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How to Make Your Live Streams and Webinars More Engaging
Live streaming is becoming more and more popular for both creators and brands today. The ability to not only deploy video content to engage an audience, but do it live, in real-time, tears down almost all the barriers social networks present to get to and engage an audience. The social network sites prioritize live video …
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Valuing Influencers for Big Brands & Startups
Those of us on the agency or services side of the influence marketing industry covet one thing really: Insights from brand-side marketers, particularly those who are the decision-makers in the business. I would imagine talent managers and some creators also covet that since the brand’s investments in any of us is what makes the industry …
Building Influence in Brand Communities
We all like killing to birds with one stone, right? Metaphorically, of course. I don’t actually kill birds. Neither do you, I hope. But when you can learn amazing insights from someone who leads influence marketing for a big brand, but that person also happens to be a content creator themselves, well now we can …
How to Get First-Party Data From Your Community With Their Permission
If you don’t know the importance of acquiring and leveraging first party data in marketing yet, let me give you a quick recap. Consumers generally do not want companies like ours capturing and using their data without their explicit permission. Regulatory guidance like GDPR in Europe, and consumer-focused policy trends like not allowing 3rd party …
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Using the Creator Economy to Empower Underserved Youth
I want to be painfully honest with you today, gang. What we do in the influence marketing space, or the marketing space overall, often seems to me to be superfluous. Will the world survive if marketing died? Sure it would. Heck, some people would even say it might be a better place. Sometimes, I’m not …
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Translating Influence Marketing to the C-Suite
We can talk about influence marketing or even influencers … or for that matter just social media marketing all day and it still doesn’t necessarily mean the C-level folks in your business are going to understand and approve what we want to do. Some of us talk to the C-level. Some of us are at …