Industry-Leading Thoughts on Digital Marketing

From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds. Don't miss an article by subscribing to the site's content on Feedly, Flipboard or your RSS reader of choice.

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Mike Fiffik on Winfluence

What Creators Need to Know About The Law & Their Business

Content creators and influencers typically receive payment for their work. It’s an exchange of goods and services. The brand pays them, sometimes in cash, other times in product or other valued items. In turn, the creator creates. The influencer recommends, and so on. The nature of that exchange of goods and services means the government …

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Jason Falls joins Cipio.ai on Winfluence

My Big News and What it Means for Winfluence

I’ve been doing this for more than 15 years now. No, not podcasting. That’s about the last 4-5 years or so and just two years so far on this particular show. But I’ve been doing this social media, digital marketing, influencer marketing talking head thing for a long time.  The first time anyone really took …

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William Gasner on Winfluence

What is a Micro-Influencer and how do you leverage them?

If there’s one type of influencer or content creator that I am asked to find more than others these days, it’s the performance-based, affiliate-type of micro or nano influencer that can just drive sales. It make sense that most businesses, particularly direct to consumer brands, would rather skip the high cost, awareness influencer types and …

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Rocky Buckley on Winfluence

How Creators Can Level Up Content & Revenue with Online Courses

There are dozens of different types of influencers. The two that often get the most grief are the superficial fashion and beauty, maybe food and lifestyle influencers that I like to call the peace sign, duck lips crowd. The other are the self-promoting talking head types in the B2B space … often fraught with marketing …

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Nancy Harhut on Winfluence

Tapping into Human Behavior to Be a Better Marketer

When you pull back from the narrow focus of influence and influence marketing and look at marketing and advertising overall, the linchpin to being successful in any of this stuff we call a job or career is understanding consumers. The first rule of any type of communications is to know your audience. If you don’t …

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Mine Data from Your Instagram Followers

How to Mine Data from Your Instagram Followers

The biggest challenge most brands have with their social media followers is getting them to move into, then down the marketing funnel for their business. You have to find a way to get your followers to click through to your website or other place you control so you can ask them for more information about …

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Spencer Carpenter on Winfluence

How to Leverage Podcasts as a Guest or Host

Did you know that 41 percent of Americans 12 and older have listened to a podcast in the last month? Twenty-six percent have listened in the last week. That’s 74 million people.  And of the people who listen each week, they average hearing eight podcasts.  All that information is from The Infinite Dial. It is …

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Josh Nielsen on Winfluence

What Zencastr Has Done to Better Serve Podcasters

For those of you out there who are content creators, whether you call yourself an influencer or not, you know I am a loud champion of owned channels. I harp on the fact that you can’t rely on the social networks … borrowed channels … for your content or audience forever. You need to have …

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Bill Hildebolt on Winfluence

Exploring the Math & Science of Influencer Marketing

You’re starting to hear a theme emerge in a lot of influencer marketing industry predictions and trends talk, it’s been there but seems to be getting louder. The word or phrase I’m referring to is “data-driven.” Most of your influencer marketing platforms have that verbiage in their marketing literature because marketing decision makers like you …

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Kipp Bodnar on Winfluence

A Deep Dive into Instagram with HubSpot’s Kipp Bodnar

If you read the tea leaves of the conversations people are having about social media channels these days, you’d probably think TikTok was dominant, Instagram was struggling, YouTube was relevant and everything else was dead. But the way the conversations go and reality aren’t always aligned.  HubSpot published two reports over the last couple of …

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Tinashe Chaponda on Winfluence

What Happens When a Successful Creator Builds an Influencer Agency

Influencer marketing software is a hell of a lot of confusing. There are platforms that do everything … help you find, prioritize, analyze, select, book, contract, collaborate, review, measure and even pay creators. Then there are softwares that do just one of those things. And some that do 2-3 of those tasks. Then there are …

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Lena Katz on Winfluence

Solving the Creative Gap in Snack-able, Vertical Video for Agencies

The world of social media and content is changing … again. It does that every so often. Unfortunately. more often than we probably care for it do so. Where Instagram, then Instagram Stories were the content du jour for influencers and, thus brands, a year or so ago, now our focus is on snack-able, vertical …

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Michiel Perry on Winfluence

The Content Creator-to-Media-Empire Path of Black Southern Belle

The world of content creators is deep and wide. There exists literally at least one creator for almost every interest or niche out there. Part of what I love about being an influence marketing strategist is discovering new, interesting, creative people who connect with audiences in fun ways. If they make sense to work with …

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Lara Schmoisman on Winfluence

Exploring the Nuances of Global and Luxury Marketing with Influencers

The primary reason I like to interview people about this wild, wonderful world we work in is that I know I don’t know everything. Even though we talk about a lot of the topics that I consider myself fairly well schooled or experienced with, someone else always brings a different perspective to the table. It’s …

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Five influencer tells

The Five Tells That Mean You Should Pass on Hiring an Influencer

Does the name Sam Farha mean anything to you? If it does, you’re probably a fan of poker. Farha is a rather famous professional poker player. He is most know, however, for a hand he lost. In 2003 Farha was on the verge of elimination from the World Series of Poker Texas Hold ‘Em Main …

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