Industry-Leading Thoughts on Digital Marketing
From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds. Don't miss an article by subscribing to the site's content on Feedly, Flipboard or your RSS reader of choice.
Join the Email List
Please enter your name.
Please enter a valid email address.
Something went wrong. Please check your entries and try again.
Solving the Creative Gap in Snack-able, Vertical Video for Agencies
The world of social media and content is changing … again. It does that every so often. Unfortunately. more often than we probably care for it do so. Where Instagram, then Instagram Stories were the content du jour for influencers and, thus brands, a year or so ago, now our focus is on snack-able, vertical …
Solving the Creative Gap in Snack-able, Vertical Video for Agencies Read More »
The Content Creator-to-Media-Empire Path of Black Southern Belle
The world of content creators is deep and wide. There exists literally at least one creator for almost every interest or niche out there. Part of what I love about being an influence marketing strategist is discovering new, interesting, creative people who connect with audiences in fun ways. If they make sense to work with …
The Content Creator-to-Media-Empire Path of Black Southern Belle Read More »
Exploring the Nuances of Global and Luxury Marketing with Influencers
The primary reason I like to interview people about this wild, wonderful world we work in is that I know I don’t know everything. Even though we talk about a lot of the topics that I consider myself fairly well schooled or experienced with, someone else always brings a different perspective to the table. It’s …
Exploring the Nuances of Global and Luxury Marketing with Influencers Read More »
The Five Tells That Mean You Should Pass on Hiring an Influencer
Does the name Sam Farha mean anything to you? If it does, you’re probably a fan of poker. Farha is a rather famous professional poker player. He is most know, however, for a hand he lost. In 2003 Farha was on the verge of elimination from the World Series of Poker Texas Hold ‘Em Main …
The Five Tells That Mean You Should Pass on Hiring an Influencer Read More »
Leveraging Podcasts to Enhance Your Brand of Influence
Winfluence is not a podcast about podcasts. There are plenty of those out there. I listen to 2-3 to keep myself informed about the tips and tricks, ideas and innovations in the space. There are far more qualified people out there sharing that type of content specific to genre. Podcasts, however, are content creations of …
Leveraging Podcasts to Enhance Your Brand of Influence Read More »
Choosing the More Right Influencers – A Case Study
One of the many things I do to stay on top of what’s happening in the influencer marketing industry is testing software platforms, micro-influencer communities, and other tools and services related to our space. Not only do I like to know what’s out there for my clients, I enjoy bringing some of that insight to …
Choosing the More Right Influencers – A Case Study Read More »
How Gary Arndt Engineered a Meteoric Rise to Podcasting Dominance
This is episode 178 of Winfluence. I don’t typically count or even add the episode number to the shows because I’ve always thought episode numbers were more of an internal cataloging system for the podcaster and listeners don’t care. I keep track, but it’s easier to just search for the guest or topic on my …
How Gary Arndt Engineered a Meteoric Rise to Podcasting Dominance Read More »
Why Even Managed Services Need an Influencer Marketing Consultant
Would you believe that even the big, fancy influencer marketing managed services companies need an influencer marketing consultant? Sadly, it’s true. I say this as someone who has hired and managed campaigns with managed services companies over the years. I’ve also hired and contracted execution with companies calling themselves influencer marketing agencies. While some do …
Why Even Managed Services Need an Influencer Marketing Consultant Read More »
The 2022 Influencer Marketing Industry Holiday Wish List
August is not the time to be thinking of the holidays. Unless you want to ask for gifts that take some savings to afford. Or in the case of the influencer marketing industry, that might take some time for agile development sprints. When you’re an influencer marketing strategist and practitioner, not to mention an influencer/creator, …
The 2022 Influencer Marketing Industry Holiday Wish List Read More »
Are Talent Managers & Managed Services Gouging Creators?
At the end of each show, I offer you up the opportunity to ask a question or throw out a topic you’d like my take on to inspire a show. You’re always welcome to do that by emailing me. The address is [email protected] I love it when you do because it gives me a good …
Are Talent Managers & Managed Services Gouging Creators? Read More »
Talking Influence Names Top 30 U.S. Pioneers in Influencer Marketing
Talking Influence, which is in my opinion the top daily news source for all things influencer marketing, has created an honors list of who it sees as the Top 30 Pioneers in Influencer Marketing in the United States. I am on the list, which is both humbling and exciting. The criteria included being nominated by …
Talking Influence Names Top 30 U.S. Pioneers in Influencer Marketing Read More »
Building Influence Approaches While Instagram Changes Algorithms
Instagram is changing its algorithm and user experience. Kylie Jenner isn’t happy about it. She once critically wounded Snapchat by saying she never goes there anymore. Now she’s created a PR issue for the platform. But the changes to Instagram go far beyond pissing off a Kardashian. Instagram is now outwardly saying video is better. …
Building Influence Approaches While Instagram Changes Algorithms Read More »
Cipio.ai Brings Influencer Discovery, List Building to Businesses for Free
Software as a Service (SaaS) products are hard on SMBs. The money is in enterprise customers, so they placate the little guy with a freemium product that almost does what they need, but requires an upgrade. But, of course, the upgrade is far beyond a reasonable budget for many. So it’s back to Excel sheets …
Cipio.ai Brings Influencer Discovery, List Building to Businesses for Free Read More »
Leveraging AI to Find Micro-Influencers
We’ve gotten into a little bit of a pattern here on the show. Seems like every other interview or so is with some founder or executive at an influencer marketing software company. There are lots of reasons for that. First, they’re anxious to mention their platform to you since they know the people who listen …
Getting Out of Your Influence Comfort Zone
I just returned from a short vacation with my children, Grant and Katie. We choose a city the kids haven’t been to each summer and go explore for four or five days. This year, we chose Denver, or the Denver area. We stayed in an AirBnB between Denver and Boulder. We spent a day in …