Industry-Leading Thoughts on Digital Marketing
From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds. Don't miss an article by subscribing to the site's content on Feedly, Flipboard or your RSS reader of choice.
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Building A Business As A Local Influencer
The stereotypical influencer is someone who has a topic, industry or talent. They create content around that and create an audience to build a platform. If they’re lucky, they monetize it in a way that supports them. If they’re real lucky they become famous and sign entertainment deals and such to spin off into more …
Can Advertising and Influencer Marketing Mix?
There’s always been an unspoken attitude in the world of social media and now in influence marketing that advertising, or at least its philosophies and priorities, does nothing but muck everything up. Social media, and it’s immediate by-product of influencers and thus influence marketing, was, in essence, a way for consumers to push back against …
The Influencer Marketing Firm Practicing Influencer Marketing
One of the industry resources I lean on to keep up with what is happening in the influencer marketing space is the Fourth Floor Newsletter, an email newsletter from an influencer marketing firm based in the United Kingdom. I came about it because it’s authored by Scott Guthrie, a counterpart of mine, of sorts, in …
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TikTok Creator Marketplace API Opens, Proof of Effectiveness Emerges
If you whittled down the biggest questions and problems brand managers are asking about today in influencer marketing, two of the top couple would be, “What’s the deal with TikTok?” and “What does this influencer marketing jazz even get for me?” The TikTok issue is layered, but one problem area has been related to the …
TikTok Creator Marketplace API Opens, Proof of Effectiveness Emerges Read More »
How is Name-Image-Likeness (NIL) Affecting Student-Athletes?
NIL is short for name, image, likeness, and is the short expression that defines an important legislative move by the NCAA and NAIA, the two main college athletic associations in the United States. The maneuvers relax the definition of amateurism in those organizations to finally allow college student-athletes to capitalize on their name, image and …
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It’s Time to Do Away With Top Influencer Lists
The first thing many brand marketers do when they’re trying to find the right influencers for their upcoming campaigns is the first thing many of us do when trying to find something. They search. As in Google. Naturally, the query they often start with “top influencers in” whatever the industry is. And there they find …
The Role of Influencer Marketing in Economic Development
Most of you know I am from and live and work in Kentucky in the United States. And if you know anything about that state, especially the eastern part of Kentucky where I grew up, you know it has spent the better part of the last three or four decades trying to figure out how …
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Can Influencer Marketing Succeed with Product-Only Payment?
Can you achieve influence marketing traction, then success without having to pay influencers? We’ve asked that question several times on this show and it’s a bit of a controversial one. One perspective is you might be able to, but you shouldn’t. You are, after all, getting not just access to someone’s audience, but also their …
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Understanding the Nuances of Influence Marketing on YouTube
One avenue of conversation we haven’t really explored here on the show is diving into the nuances of influencer marketing within different social networks. A great creator on Instagram may not be very good on Twitter. A strong YouTuber may not help you at all on Facebook. YouTube is the first avenue I think it’s …
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How to Improve Prioritizing Influencers and Measuring Influence Marketing
Of all the questions marketers ask about building successful influencer marketing campaigns, the two that stand out are the top two, by a mile: First, how do I find and prioritize the right influencers? The second is how do I measure success of influencer marketing. And honestly, those two components of the process are probably …
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Hear More About Winfluence on the Marketing Book Podcast
One of the many podcasts I listen to regularly is The Marketing Book Podcast with Douglas Burdett. He sits down weekly with an author of a marketing book—one that he has read—and does a deep dive into the book. You get a great feel for what the book has to offer, who the author is, …
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Leveraging Business Partnerships for Influence Marketing
A recurring theme on this show is finding examples influence marketing, not just marketing involving online influencers. When we uncover a non-traditional perspective on this thing we do, it unlocks a lot of interesting thinking for all of us. I am one who geeks out about offline examples of influence marketing, but there are variations …
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How Old is Influencer Marketing? Older Than You Think!
Welcome to Winfluence episode number 100. We started this journey back on September 2, 2020 when the old Jason Falls Show live stream turned podcast switched to an audio-only show dedicated to discussions of influence marketing. Thank you for joining me along the way. Here’s to another 100. In keeping with the theme, this episode …
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The Rise of the Independent Influencer Marketing Consultant
Getting to know the influence marketing ecosystem is one of those things I geek out on. And fortunately for me, there’s a lot of geeking to be had. Our industry is still in its infancy. Every day it seems a new software firm or managed service or agency or even podcast or book pops up. …
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Understanding True Influence
Do you even know what true influence looks like? We get lost in the day-to-day of influencer marketing, where we count on people who post interesting things on social media to persuade their audiences to try and buy our products and forget the core thing we need to do … really influence people. Does seeing …