Articles - Jason Falls

Industry-Leading Thoughts on Digital Marketing

From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds. Don't miss an article by subscribing to the site's content on Feedly, Flipboard or your RSS reader of choice.

Join the Email List

The Man and Method Building Content Creators into Media Properties

Sep 26, 2023

The evolution of a content creator is something brands and agencies see, but don’t watch. Bear with me on this for a moment. It’s like the difference in hearing something, and actually listening with the intent of understanding. So we on the agency or brand side of things may run into a content creator we …

The Man and Method Building Content Creators into Media Properties Read More »

Linqia’s State of Influencer Marketing Report Shows Industry Health, Shifting Brand Needs

Sep 19, 2023

There’s another “State of the Industry” report out this month. It actually came last week from Linqia, which is one of the enterprise influencer marketing software companies out there. These reports are always useful, so I like to report on them here on the show. If you want to read the full report for yourself, …

Linqia’s State of Influencer Marketing Report Shows Industry Health, Shifting Brand Needs Read More »

Is Talent Management About Managing Talent, or Content?

Sep 12, 2023

Depending on where you are at the table in the influencer marketing space, your meal is slightly different. Creators can range from nano-influencers who barely consider themselves influencers or creators at all … to those who achieve true celebrity status and have full production teams they employ to create all that content while they live …

Is Talent Management About Managing Talent, or Content? Read More »

Is a Social Slowdown Possible in the Influencer Marketing World?

Sep 5, 2023

What would you do if you didn’t have access to social media for a day? How about a week? What about three and a half months? How would that change your daily habits? How would it change where you turned for information. How would it affect your business? Now, certainly for you social media content …

Is a Social Slowdown Possible in the Influencer Marketing World? Read More »

Tagger Founder Peter Kennedy Discusses His Company’s Acquisition by Sprout Social

Aug 29, 2023

If you’ve been paying attention to the goings on in the influencer marketing world, you know by now that there was a major acquisition announced recently. Sprout Social, long known as one of the top social media management solutions in the space, acquired Tagger Media. Its main product, Tagger, is one of the leading influencer …

Tagger Founder Peter Kennedy Discusses His Company’s Acquisition by Sprout Social Read More »

The Power of Marketing Automation for Brands and Creators

Aug 22, 2023

Marketing automation is a topic that most people dig into when they’re in the enterprise or B2B space. It’s an approach to marketing that allows you to set up triggers and events using software to drive leads, then work those leads down your funnel to conversion. When you think marketing automation, you almost always think …

The Power of Marketing Automation for Brands and Creators Read More »

Mavrck’s New Creator Compensation Reports Shows Indicators of Brand Evolution

Aug 15, 2023

The influencer marketing landscape is changing. Now, that’s not a statement many people would find alarming. It’s always changing. But when you watch the industry like I do and for as long as I have, you see the tea leaves. And when they perk up a certain way, you sense a change is a brewin’. …

Mavrck’s New Creator Compensation Reports Shows Indicators of Brand Evolution Read More »

A Simple Methodology to Achieve Your Goals in Influence, Content and More

Aug 8, 2023

What are your goals? More importantly, do you write them down? How often do you refer to them? Or are you like me and have vague ideas of what you want to accomplish in your head, but they kind of morph and change depending on the day? Certainly, we’re more disciplined about business goals. They …

A Simple Methodology to Achieve Your Goals in Influence, Content and More Read More »

The Tiers of Influence Marketing and How to Leverage Them

Aug 1, 2023

There are many ways to slice an apple. Or peel an orange. Or for that matter, there are many ways to get from your house to the office or grocery store … and just as many to get back. There are also many ways to approach influence marketing. If you’ve been listening and following along …

The Tiers of Influence Marketing and How to Leverage Them Read More »

How to Build a Better Business Book

Jul 25, 2023

From time to time people find out in conversation that I’m a published author. It’s a monicker and fact that sits in my social media bios and certainly something I say proudly on my website and such, but it’s not something that typically comes up on conversation. When it does, I get asked a lot …

How to Build a Better Business Book Read More »

Name, Image, Likeness Perspective from one of the Top NCAA Volleyball Players

Jul 18, 2023

Some of you may know I spent the first half of my professional career as a public relations professional in the world of college athletics. Back then we called the job being a sports information director, or SID. The industry evolved to labeling the role something like athletic media relations or athletic communications or similar, …

Name, Image, Likeness Perspective from one of the Top NCAA Volleyball Players Read More »

Cloning the Boss and Other Business Tips from an Agency Owner & Coach

Jul 11, 2023

You may have noticed I’ve been mixing in more content here recently focused on content creators. It’s not that you brand and agency folks aren’t the primary focus of the show. You are. But if you’re reading between the lines, the advice that some of our guests have had recently about helping creators build and …

Cloning the Boss and Other Business Tips from an Agency Owner & Coach Read More »

The Risk of Social Media Dependency: SEO and the Influencer Marketing Space

Jul 4, 2023

There’s a growing problem in the influencer marketing space with content creators. We’ve talked about it on this show before. But there never seems to be any great push to solve for this particular problem. The main focus of many an influencer today is creating videos for TikTok, Instagram and YouTube. For posting Stories on …

The Risk of Social Media Dependency: SEO and the Influencer Marketing Space Read More »

Creating Remarkable Content & Putting Your Brand Story into Action

Jun 27, 2023

We’ve been talking a lot about brand lately on the show. Recent episodes featuring Patrick Hanlon and Rick Ray have centered all of us, brands and creators, agencies and vendors alike … we’ve become centered on telling a brand story. But we can’t leave it at that. We have to put that brand story into …

Creating Remarkable Content & Putting Your Brand Story into Action Read More »

How Your Brand’s Story Informs the Influencers You Choose

Jun 20, 2023

We spent some time recently with Patrick Hanlon talking about Primal Branding. Having that deep assessment of who you are as a brand can inform and even drive everything you do. I think we reached the conclusion that spending time to deeply understand and define your brand is important, whether you are a content creator …

How Your Brand’s Story Informs the Influencers You Choose Read More »

RSS

Feedly

Flipboard