Industry-Leading Thoughts on Digital Marketing
From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds. Don't miss an article by subscribing to the site's content on Feedly, Flipboard or your RSS reader of choice.
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The Refreshing Transparency One Firm Brings to the Influencer Pay Gap
Billion Dollar Boy, an influencer marketing agency based in both the U.K. and U.S., publishes the pay rates of its influence campaigns broken down by ethnicity on its website. This bold act of unabashed transparency is a stark flag in the landscape of an industry challenged by the influencer pay gap and how influencers of …
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Meet the Brand Whose Customers are its Influencers
One of the topics I explore throughout the book Winfluence – Reframing Influencer Marketing to Ignite Your Brand is that everyone can be an influencer. In fact, the whole point of the book is to say that we need to focus on influence marketing (without the R) so we don’t fall into the trap of …
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How to be a Valuable Podcast Guest
When you are invited to be on a podcast, you should really prepare to be a good podcast guest. That’s not just making sure you have your talking points down about what you want to talk about, but what value you can provide to the audience of that podcast. As you might imagine, that requires …
Podcasting’s First Big Hit Made an Influencer a Published Author
When you get down to the core of what an online influencer is, these are people who leverage self-publishing tools like blogs, social networks, photo and video sharing sites to create content. Those that create compelling content or engage an audience of people around that content, or both, accumulate a following of people they have …
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The Challenge of Vulnerability as an Influencer
The book is officially launched and for those of you who have your copy of Winfluence – Reframing Influencer Marketing to Ignite Your Brand, you’ve probably started in on the book and know the name Tiffany Mitchell now. Her story of the now infamous motorcycle accident opens the book. To catch those of you up …
The Winfluence Book Launch Live Talk Show …
Well, today is in the books. February 23, 2021 was the official launch day for Winfluence – Reframing Influencer Marketing to Ignite Your Brand. And what a day it was. In case you missed the big celebration, I invited a roster of people involved with or related to the book in some way, to come …
HypeAuditor Responds to Misleading Use in Fake Famous
Influencer marketing analytics company HypeAuditor contacted me Friday night to offer a response to Fake Famous director Nick Bilton’s use of its software in the documentary. Bilton runs his fake follower-driven influencer Dominique Druckman through an unnamed software—clearly HypeAuditor to anyone who knows the interface—and makes fun of her 66 (out of 100) score, implying …
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Are Influencers Considered Experts or Not?
The official launch date of the book, Winfluence – Reframing Influencer Marketing to Ignite Your Brand – is Tuesday! This is technically the last episode of the podcast before the book is officially out — though Amazon has already started shipping it, so you can get it before then — but that launch date brings …
Is Influencer Marketing Word of Mouth or Not?
Word of Mouth has been called the holy grail of marketing. Some of the world’s best marketing case studies center around brands with great word of mouth, or WOM programs. The Harley Davidson Owners Group, Maker’s Mark Ambassadors, Fiskars Scissors, Pabst Blue Ribbon’s hip resurgence—all classic Word of Mouth case studies. But Word of Mouth …
SAG-AFTRA Opens Doors to Unionization of Influencers
The influencer world just became significantly more legit as SAG-AFTRA unveiled a plan to allow anyone who is paid to advertise products via their individual social media platforms to be covered by the union. The qualification puts Instagrammers, YouTubers and TikTok-ers in the same union and professional qualification as screen actors and television and radio …
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How Carusele Innovates & Drives Performance-Based Influence Marketing
It’s hard to dig deep into social media marketing or influencer marketing and not come across the name Jim Tobin. He started one of the first social media agencies at Ignite Social Media in 2007. When he saw influence marketing becoming its own thing, he launched a second firm called Carusele which helps brands and …
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No Matter What Your Woes, Technology is Never to Blame
It’s amazing how different my inbox changed since Monday. My first contribution to Entrepreneur in a few years goes live and suddenly PR folks everywhere want to bend my ear about this or that. It’s actually good since I’m always looking for ideas for articles here or on the podcast, too, so I don’t mind …
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Does Fake Famous Miss the Boat on Influencers?
Nick Bilton‘s HBO documentary Fake Famous portrays influencers as superficial, purposeless and purveyors of staging their lives, followings and engagement. The film is compelling and certainly exposes the worst practices of social media influencers trying to just create fame. But it leaves out the rest of influencers, I would argue most of them, that build …
Most Brands Overlook The Best Acquisition Strategy for Influence Marketing
If your company sells beauty products, you probably have a nice list of beauty influencers you work with. If you sell a food or beverage product, your influencer list is probably full of people who write or post about food and beverage. If you sell sneakers, your influencers are shoe enthusiasts and so-on. Can you …
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The Role of Talent Management in Influence Marketing
One of the perspectives we haven’t touched on nearly enough on Winfluence is that of the talent manager or influencer agent, if you will. At some point in an influencer’s growth, they may look to a talent agency, manager or agent to help them manage or grow their business. The talent manager, however, presents a …
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