Industry-Leading Thoughts on Digital Marketing
From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds. Don't miss an article by subscribing to the site's content on Feedly, Flipboard or your RSS reader of choice.
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What Analytics Should Brands Ask For From Influencers?
At the end of this show each week, I invite you to ask me a question or present an influence marketing problem you might have and either email me about it, or even better, email me a voice recording so I can actually drop you asking it here on the show. So far, I haven’t …
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Marketing and Influence in the Food, Restaurant, and Hospitality Industry
There’s no question the pandemic had and is still having a tremendous impact on the restaurant industry. In fact, as today’s guest points out, when you look at the history of how and why people use restaurants, the experience has changed. Rev Ciancio is a food and hospitality industry influencer. Yep … in the B2B …
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Is The Influencer Pay Gap Closing? And How Do We Tell?
According to The State of Influencer Equity report from IZEA, black creators on average make more than white influencers. But find a black creator that thinks that’s accurate and you might be the first. In fact, other studies and surveys show the influencer pay gap through the filter of race is still very far from …
Is The Influencer Pay Gap Closing? And How Do We Tell? Read More »
Creating Influence in the Middle East
This is a special episode of Winfluence. I’m going to step aside and let you hear someone else guide a discussion about influence marketing. There’s another great show on the Marketing Podcast Network called The Endless Coffee Cup. Matt Bailey of Site Logic is the host of that show. He welcomes expert guests from all …
A Deeper Dive into Gamers as Influencers
We learned on a recent episode of Winfluence that we’re all gamers. If you play Wordle, or 2048 or Solitaire on your phone, you’re considered a gamer. When you think of the label that way, and filter that label through the lens of influence and influencers, a stereotype is shattered a bit, right? Gaming is …
How to Find and use CPM in Influencer Marketing
It could be the economy. Or opportunity. Or greed. But I’ve become fed up with the ever-increasing price tags influencers and content creators are putting on brand engagements. For you brands and agencies out there, I’m guessing you might be as well. In the most recent edition of my monthly email newsletter, I shared some …
The Talent–Talent Manager Relationship
As you know here on Winfluence, we spend a good deal of time talking to influencers and content creators. We also have had the chance to dive into the talent management side of the industry and see the space from the angle of someone who is mindful of the creator’s business and the brand’s needs …
The Challenges of Good Influencer Discovery
Without question, the number one issue that brands and agencies have in the influencer marketing space is simply finding the right influencers to use for a campaign. While that might seem like a simple solution to solve for (there’s a whole industry of software companies with search algorithms meant to do so), typing a few …
Working with Celebrities and Celebrity Influencers for Original and Branded Content
My definition of an influencer is anyone who can motivate an audience to take action. Now, that’s a very broad definition. In fact, anyone can be an influencer (or more accurately, influential) under those criteria. But when it comes to differentiating between influencers, we have to split hairs. And one category where my hair-splitting axe …
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Finding Influence, Not Influencers, Within Diverse Communities
Can you think of a brand that has done something in marketing in the last few years, not just with influencers, but marketing overall, and they’ve immediately had to put out the fires of a PR crisis because their campaign was culturally insensitive? I mean, how can you not think of a few. From L’Oreal …
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Everything Influencers Need to Know About Email Marketing
Too many content creators and influencers are building their homes on borrowed ground. And someday, the landlord may well swoop in and hand them an eviction notice. That analogy is actually a toned down version of reality, though. When an influencer or content creator puts all their content on Instagram, TikTok, YouTube or Facebook, they’re …
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The Best Advice for Influencers From An Experienced Influencer
When you have the opportunity to learn from a seasoned professional, you should always take it. When I found out I could get Chris Gibson on the line to pick his brain as it were about being an online content creator, an influencer who has created a career over the last 15-plus years doing that …
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A Frank Discussion About The Influence Marketing Software Landscape
I’ve been working with and tinkering around on social media software, including influencer marketing platforms, for the better part of 20 years. I started cutting my teeth on content management platforms, social media management platforms … then in the late 2000s and early 2010s, I became somewhat established as having a degree of expertise with …
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Presenting Own It: A Podcast Aimed at Closing The Ad Agency Gender Gap
This shouldn’t come as a surprise to you, but I have a day job. At Cornett. It’s an ad agency. And I love it there. What may come as a surprise to you is Christy Hiler, the owner at Cornett, is very rare in the ad business. And by that, I mean less than one …
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The Alpha Collective is One Ticket to Web 3.0 Success
I waxed poetic a couple of weeks back about the Metaverse. It is part of the larger grouping of new technologies and opportunities that fall under the umbrella of Web 3.0. The Metaverse, which is largely virtual worlds, is all about experiences. Then you have crypto currency, which my best explanation of is the coins …
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