Jason Falls has been helping brands connect with online audiences for 25 years. A thought leader in the social media and digital marketing space, Falls leads digital and social strategy for Cornett, a full-service advertising agency based in Lexington, Ky. He is a dynamic and entertaining digital marketing keynote speaker and a leading practitioner and analyst in the social listening and social intelligence space.
Falls is most widely known as the man who founded Social Media Explorer, one of the most widely read social media marketing blogs in the world, and the co-author of two books, including the best-selling No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing. His innovation in the social listening space also produced the founding of The Conversation Research Institute, which once served as a think-tank and consumer research company that mined online conversations for customer insights.
Some people have called him a social media expert, innovative and influential. His work has touched a number of large brands including Rawlings Sporting Goods, Maker’s Mark, AT&T, Jim Beam, CafePress, Fireball Whisky, Over, Sealy, Buffalo Trace, Valvoline and Humana, to name a few. A dynamic digital marketing keynote speaker, he delivers insightful, useful and often funny talks on broad digital marketing topics.
Away from work, he is a die-hard fan of his alma maters (West Virginia University and Morehead State University), his local soccer team (Louisville City FC) and the Pittsburgh Pirates. When not watching a ballgame, Falls is a fledgling humor writer and bourbon connoisseur. He and his two amazing children live in Louisville, Ky.