Jason Falls is a leading practitioner and analyst in the social listening and social intelligence space. His early adoption and leading edge use of conversation analysis to mine social media for consumer insights has helped some of the most successful brands in the world.Book Time Now
Falls is most widely known as the man behind Social Media Explorer, one of the most widely read social media marketing blogs in the world. His innovative approach to social listening produce the first-ever industry report leveraging this emerging consumer research methodology in 2012 with SME’s Conversation Report on the banking industry. Falls sold Social Media Explorer in 2015 but continues to appear there as a contributing author.
A noted marketing keynote speaker, Falls frequently shares original research in his talks, providing audiences with exclusive data to help their industry, profession or business. Some people have called him a social media expert, innovative and influential. His work has touched a number of large brands including Rawlings Sporting Goods, Maker’s Mark, AT&T, Jim Beam, CafePress, Fireball Whisky and Humana, to name a few. He has co-authored two books and also speaks on broad digital marketing topics like social media strategy, content marketing strategy and digital marketing measurement.
Falls also advises digital strategy for clients at Elasticity, an integrated digital marketing agency based in St. Louis.
Away from work, he is a die-hard fan of the Pittsburgh Pirates, a fledgling humor writer and bourbon connoisseur. He and his two amazing children live in Louisville, Ky.