There’s a big difference in corporate marketing and brand marketing. There’s also a big difference in marketing adventure brands than others. Holly Spaeth is the director of corporate marketing and partnerships at Polaris, the company behind snowmobiles, boats, off-road vehicles and motorcycles. She stopped by the podcast to help us understand the differences.
Then I raised a glass to Bottled in Bond Day, so dial it up and hear what you missed!
And here are some other links we mentioned in the show:
- Bottled in Bond Day
- The Dad 2.0 Summit
- The Influencer Marketing Strategies Summit in Chicago on April 28-30. Use the code JASON15 for a discount.
You can find Holly on LinkedIn and Polaris at or at polaris.com online.
Be sure to subscribe to the podcast feed as we’re starting to add interview episodes there only. When I travel and have a chance to catch up with notable folks, smarty pantses and such, I try to grab some time with them to share knowledge with you. Go to wherever you get your podcasts and search for Jason Falls.
We’ll still have a weekly Tuesday morning live show on Linked in. That airs live at 8 a.m. Eastern, 5 a.m. Central. If you can’t join us live the audio recording will hit the podcast feed later that morning. Next week’s guest is Christina Hawatmeh, the CEO and founder of Scop.io, a more interesting and diverse provider of stock photography.
If you would like to suggest a guest on Go Ahead Caller, drop a name or idea in the comments. If your company targets marketing decision-makers, public relations and advertising agency professionals or CMOs, Go Ahead Caller is a great sponsorship opportunity to reach those audiences. We customize a sponsored content approach that helps deliver results to your business. Read more about it at JasonFalls.com/sponsor!