Whether you are a creator or represent a company, agency or other stakeholder in the influencer marketing space, you have a brand. It may or may not be a good one. Or at least one that is well-defined, clearly communicated and the like, but you have a brand. If you haven’t articulated what that brand […]
How Primal Branding Can Help Brands of Any Kind, Including Creators Read More »
Today marks the first official episode of Digging Deeper – Make Creativity Your Business Advantage, formerly known as The Jason Falls Show – A Marketing Podcast. It’s now an official Cornett show and thus will be housed at the Cornett site. That’ll free this site up to lend to more writing, which I hope to
What does making creativity your business advantage mean? Read More »
There’s a big difference in corporate marketing and brand marketing. There’s also a big difference in marketing adventure brands than others. Holly Spaeth is the director of corporate marketing and partnerships at Polaris, the company behind snowmobiles, boats, off-road vehicles and motorcycles. She stopped by the podcast to help us understand the differences. Then I
Adventure Brands and Corporate Marketing with Holly Spaeth Read More »
Bill Harper of wmHarper has a very succinct and necessary reminder of the differences between branding, marketing and advertising. He shares those thoughts as well as has a great discussion with Jason Falls about finding consumer insights for better branding, marketing and advertising. Jason also talks about Data Studio and reviews BrandMentions.com, a social listening
Understanding the Difference in Branding, Marketing and Advertising Read More »
The Conversation Research Institute’s recent high-level investigation into the concept of work-life balance found that the biggest themes emerging from the negative conversation were the ideas that it didn’t exist. The term was closely associated with the words “myth” and “impossible” among others in negative conversations. Looking at the U.S. State of Marketing Work Report
Is there work-life balance in marketing? Read More »
Keep in mind this may be the first time I’ve used the word “azure” in a sentence. But that is the only apt description of the color of the Mediterranean, or, at least the Myrtoan Sea south and west of Athens, that lapped against the marbled shores I saw in October. On a day cruise
The Smallness of Our World Read More »