Two advertising executives were walking along the beach when one tripped over a golden lamp. He picked it up, rubbed it, and a genie emerged from the spout. “Wow!” The first said to the second. “I think this means we get three wishes.” The genie shook his considerable finger and explained the ad man was […]
The Advertising World’s Big Miss with Influencer Marketing Read More »
You don’t need $5.6 million to get attention for your brand during the Super Bowl. Well, you do if you insist that attention come in the form of an official Super Bowl commercial. But there are lots of brands who have successfully hijacked the online conversation and buzz around Super Bowl commercials in recent years
How to Hijack the Super Bowl with Influence Marketing Read More »
As we survey the web for the best influencers for our influencer marketing campaigns, our tendency has always been to prioritize influencers by their follower count. If you haven’t heard it yet, let me say this loud and clear: Influencer follower count doesn’t matter. Now, let’s break down why you’ve been told it doesn’t matter,
If An Influencer’s Follower Count Doesn’t Matter, What Does? Read More »
When business executives are asked about influencer marketing, the responses generally fall into two camps. They either believe in it or they don’t. And those that don’t usually lack an understanding of the value influencers bring to the table for a business. In my upcoming influencer marketing book, Winfluence – Reframing Influencer Marketing to Ignite
Let’s Start the Influencer Reframing Now Read More »
Today marks the first official episode of Digging Deeper – Make Creativity Your Business Advantage, formerly known as The Jason Falls Show – A Marketing Podcast. It’s now an official Cornett show and thus will be housed at the Cornett site. That’ll free this site up to lend to more writing, which I hope to
What does making creativity your business advantage mean? Read More »
Robert Courtney Collins is one of the co-founders of the UNEEK Collection, a clothing line with a purpose. He is also leads a branding and marketing consultancy in Detroit called Robert Courtney and Associates where he shows businesses how he built UNEEK based on a purpose and with creative marketing approaches. He joined me this
Marketing Tips from a Purpose-Driven Marketer Read More »
James Dawson has a monster challenge. He is the vice-president of marketing for Landrace Bioscience which is a scientific products manufacturer in the hemp industry. Businesses like his can’t even get payment processors to accept their business. And then there are marketing challenges. He joined me for a special, audio-only version of the podcast to
Marketing Challenges in the Hemp Industry Read More »
Jim Joseph, the global president of BCW — Burson Cohn Wolf, has a new book out called The Conscious Marketer. Very timely in its release, the book helps brands understand how to better target and position themselves by tuning into their customer’s worlds. And what a world that has become, right? I talked to Jim
How to be a Conscious Marketer Read More »
If only you could identify anonymous website visitors and email them right away to compel them to engage more or even buy. Adam Robinson’s new startup GetEmails allows you to do just that. The somewhat controversial approach gets the interrogation from me on the podcast this week. Turns out, it’s not only legal, but is
How to Identify Anonymous Website Visitors Read More »
Have you joined the Context Marketing Revolution? You should. Or at least read the new book of that title from Salesforce’s Mathew Sweezey. Today’s marketing is not about attention getting or reach and awareness, but about addressing a consumer’s need in context. I talked to Sweezey about the book and how we can all best
Joining the Context Marketing Revolution Read More »
Selling direct on your website is challenging in an Amazon-led e-commerce world. So is balancing that direct e-commerce business and serving retail channels as well. Peter Friedmann of DEMDACO visits the podcast to talk marketing in a multi-pronged world, the Corona Virus situation for retail channels and more. Then I share some ideas on working
Balancing Direct and Retail Channels in an Amazon World Read More »
Dove Men+Care is one of the few brands in the world that takes a definitive stance on a significant political and social issue. The brand is great at marketing for social change. They put money and promotional power behind passing the Family Medical Leave Act. Jordan Lewis, Dove Men+Care brand manager, talked with me at
Dove Men+Care is a Rare Brand Using Marketing for Social Change Read More »