There’s a big difference in corporate marketing and brand marketing. There’s also a big difference in marketing adventure brands than others. Holly Spaeth is the director of corporate marketing and partnerships at Polaris, the company behind snowmobiles, boats, off-road vehicles and motorcycles. She stopped by the podcast to help us understand the differences.
Then I raised a glass to Bottled in Bond Day, so dial it up and hear what you missed!
And here are some other links we mentioned in the show:
- Bottled in Bond Day
- The Dad 2.0 Summit
- The Influencer Marketing Strategies Summit in Chicago on April 28-30. Use the code JASON15 for a discount.
Be sure to subscribe to the podcast feed as we’re starting to add interview episodes there only. When I travel and have a chance to catch up with notable folks, smarty pantses and such, I try to grab some time with them to share knowledge with you. Go to wherever you get your podcasts and search for Jason Falls.
We’ll still have a weekly Tuesday morning live show on Linked in. That airs live at 8 a.m. Eastern, 5 a.m. Central. If you can’t join us live the audio recording will hit the podcast feed later that morning. Next week’s guest is Christina Hawatmeh, the CEO and founder of Scop.io, a more interesting and diverse provider of stock photography.
If you would like to suggest a guest on Go Ahead Caller, drop a name or idea in the comments. If your company targets marketing decision-makers, public relations and advertising agency professionals or CMOs, Go Ahead Caller is a great sponsorship opportunity to reach those audiences. We customize a sponsored content approach that helps deliver results to your business. Read more about it at JasonFalls.com/sponsor!