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Conversation Research can help any business. Here are four examples from the Conversation Research Institute's recent work that illustrate how powerful conversation research can be in informing product development, user experience development, messaging and targeting. Chose one or all four to download and review:
DOWNLOAD THE CASE STUDIES
FAST FOOD RESTAURANT Enhances Messaging and Targeting
A fast food restaurant used conversation research to better understand what terminology prospective buyers used to describe its food. The insights drove better click throughs and conversions to an app that drives tens of millions in sales for the company.
A HEALTH CARE FACILITY PROVIDER Squelches Fears of Poor Patient Care
A health care facility provider was concerned about a high negative share of voice around the quality of care its facilities provided. Conversation research showed they didn’t have to be quite as concerned as originally thought.
A FROZEN DINNER PRODUCT Capitalizes on Negative Consumer Sentiment for Better Content
A frozen dinner product found a negative dip in sentiment around the term “dinner.” The content strategy shift during that time frame helps deliver a positive brand impression and awareness of the product as an option for working moms.
