Winfluence - Reframing Influencer Marketing to Ignite Your Brand
Do brands want instagrammers and YouTubers to post about them? Or do they want to influence an audience to try or buy their product? The term “influencer marketing” has become how we refer to the former. Winfluence is a strategic guide to help us more adequately define the latter. That is what smart marketers hope to accomplish.
No Bullshit Social Media: The All-Business,
No-Hype Guide To Social Media Marketing
Jason Falls's digital marketing life afforded him the opportunity to co-author two books. The first, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing, penned with Erik Deckers, is a strategic blue-print manual for social media marketing. It reached the top 100 business books sales list (according to BookScan) in 2011.
The Rebel’s Guide
To Email Marketing
The second offering, The Rebel’s Guide To Email Marketing, with DJ Waldow, is a nice starter (and refresher) on email marketing for businesses where they dispel the “rules” of email marketing and encourage folks to make their own best practices. Click on the titles here to visit each book’s respective Amazon page.