I'm frequently invited to comment on the digital marketing industry, influencers and other mainstream media issues as a subject matter expert in the space. I'm also a regular contributor at Entrepreneur.com. And, I'm blessed to be a frequent guest on podcasts and other talk shows to share knowledge about the digital marketing industry.
Below is a list of the updated media appearances and articles where I've been mentioned or served as a source.
You can browse my catalog of contributions to Entrepreneur.com on the site. My latest and favorite Entrepreneur pieces are listed below as well.
Led By Sommer Ray, the Era of the Influencer-Entrepreneur Is Upon Us
Recent product-launch successes tell a different story than early influencer failures.
What 'Authenticity' Actually Looks Like in an Influence-Marketing Collaboration
Meet the Agency Disrupting Advertising By Creating Influencers
HBO's 'Fake Famous' Documentary Gets Influencer Marketing All Wrong
Twitter's E-Commerce Re-Do Won't Be Much Help To Brands or Influencers
Jason Falls in the Media
Winning the Market Through Branding & Direct Response Marketing
Business Day (Nigeria)
9/10/21
It's About Influence, Not Influencer Marketing
Rethinking Marketing Podcast
9/2/21
Winfluence: Reframing Influencer Marketing to Ignite Your Brand
The Marketing Book Podcast
8/27/21
Influence vs. Influencer Marketing with Jason Falls
Content Monsta Podcast
8/4/21
How We Brought Tourists to a Bourbon Distillery in a Pandemic
Muse by Clio (guest article)
7/21/21
Are You Executing Influence or InfluenceR Marketing Programs?
Converse Digital
7/16/21
Best Books, Podcasts and Streaming Shows for Entrepreneurs This Summer
Entrepreneur
7/14/21
The Best Books About Word of Mouth Marketing
Shepherd (Guest Article)
7/12/21
Jason Falls on Generation Influencer
Six Pixels of Separation
7/4/21
Digital Marketing Expert and Keynote Speaker Jason Falls Found His Promise and Potential at MSU
Morehead Statement
7/1/21
21 Best New Marketing Books to Read in 2021
Book Authority
6/28/21
Facebook and Instagram Enable Function to Hide Likes to Promote Mental Health, But How Does That Effect the Creator Community At Large?
American Influencer Council
6/2/21
How to Choose the Right Influencers for Your Business
Business First
5/11/21
The Business Power Hour - Guest Jason Falls
Deb Krier
5/11/21
16 B2B Influencers Helping Your Business Thrive
Tagger
4/29/21
Influencer Marketing works and businesses need to get on the bandwagon
AME Info
4/8/21
Five Ways Your Business Can Benefit From Influencers
Business Lexington
4/3/21
Influencer vs. Influence Marketing
On Brand (podcast)
3/22/21
Short Life Lessons from Jason Falls
World Class Performer
3/18/21
Build Brand Influence That Lasts
Endless Coffee Cup (podcast)
3/17/21
Expert Roundup: What Are Your Favorite Strategies for Marketing Your Books
Nonfiction Authors Association
3/16/21
Winfluence: Reframing Influencer Marketing to Ignite Your Brand (Jason Falls interview)
Maximize Your Social Influence (podcast)
3/12/21
How to Get Influencer Marketing Right (with Jason Falls)
Accidental Creative (podcast)
3/12/21
The Conversation Business: 8 Pittsburgh Podcasts Worth a Listen
Pittsburgh Magazine
3/11/21
Cornett's Jason Falls: How a Small-Town Life Unlocked a Big Career
Little Black Book
3/8/21
Using the Winfluence Approach for Your Beverage Brand
The Firebelly Social Show
2/27/21
Jason Falls on Influencer Marketing
Marketing Over Coffee (Podcast)
2/26/21
Winning + Influence = Winfluence
MarketingSmarts at Marketing Profs (Podcast)
2/25/21
Inside Cornett Digital Director Jason Falls's New Book "Winlfuence"
Ace Weekly (Cover Story)
2/25/21
"Winfluence" with Jason Falls
That Solo Life Podcast
2/23/21
What if We Dropped the "R" and Called it Influence Marketing?
Spin Sucks (Guest Post)
2/22/21
New Book Advises Brands to Broaden Influencer Marketing's Potential
Little Black Book
2/19/21
If Your Song Goes Viral on TikTok, You Could Make Millions
Yahoo! Finance
2/18/21
Reframing Influencer Marketing with Jason Falls
The Hanson and Hunt Podcast
2/18/21
Win at Influencer Marketing
PR Wars Podcast
2/15/21
Interview with Jason Falls—Author and Creator of Winfluence, Influence Marketing
Marketing, Management, Money
2/11/21
40 Entrepreneurs Who Are Writing Books This Year, And When You Can Read Them
MarketBeat
2/9/21
Free Virtual Book Reading—Don't Just Influence-Winfluence
Entrepreneur
2/2/21
Lexington Business News - February 2021
Ace Weekly
2/1/21
Winfluence with Jason Falls
The Scott Townsend Podcast
Scott Townsend
1/27/21
Why you might be thinking about influencer marketing all wrong
SocialPros Podcast
Jay Baer & Adam Brown
1/25/21
Should you really be doing influencer marketing?
The Business Storytelling Podcast
Christoph Trappe
12/18/20
Eye on the Prize: Simplifying Digital Marketing Measurement
Marketing in the Raw Podcast
Secret Sushi
11/20/20
Jason Falls on Influencer Marketing [Podcast]
Content Creators Chat
Content Creators Conference
10/12/20
Cornett's Digging Deeper joins C-Suite Radio
Little Black Book
Sapka Communications
9/1/20
Cornett's Digging Deeper joins C-Suite Radio
The Drum
Stephen Sapka
9/1/20
The risk-reward assessment of livestreaming
Little Black Book
Jason Falls
8/4/20
Strategy Sprints with Jason Falls
The Strategy Show
Simon Severino
7/28/20
Twitter alternative Parler faces growth obstacles: Too few liberals
Washington Examiner
Alexandra Lonus
7/1/20
Jason Falls and the World of Marketing and Media [Video Podcast]
Catch Up with Chris Brogan
Chris Brogan
6/8/20
Top Marketing and Business Writers: Advice on Surviving the Pandemic
Delaware Business Times
Peter Osborne
4/7/20
Why 'Influence Marketing' Is Bigger Than Influencers: Jason Falls on Marketing Smarts [Podcast]
MarketingProfs
Kerry O'Shea Gorgone
3/12/20
Has the modern definition of PR changed?
FinancialMail
Jeremy Maggs
1/23/20
Study Finds A Pay Gap Between Male And Female Influencers
Forbes
Heather Leighton
1/1/20
'$65,000 per sponsored YouTube post': Lilly Singh made a ton before her late night debut
YahooNews
Jessy Baines
9/17/19
The Truth Behind The Viral Instagram Motorcycle ‘Photo Shoot’
Forbes
Heather Leighton
9/6/19
Shopping for Influencers? Buyer Beware
Data Driven Investor
Jim Katzaman
7/29/19
eCommerce means big business for Kentucky companies despite fluctuating trade policies
The Lane Report
Staff
7/11/19
Financial Marketers Build Banking Brands Piggybacking on Social Media Power Users
The Financial Brand
Steve Cocheo
2/28/19
Valuing Your Marketing Services: 3 Pricing Models That Work
business.com
Jill Bowers
9/25/17
10 Business Leaders All Entrepreneurs Should Follow
Forbes
Shawn Porat
8/18/14
Toyota Fined $1.2 billion
BBC World
Staff
3/9/14
Popular Over smartphone app born in Kentucky
USA Today
Emily Hagedorn
5/23/13
Less Potent Maker's Mark Not Going Down Smoothly In Kentucky
NPR
Gabe Bullard
2/11/13
Social Media Explorer Jason Falls talks Olympic social-media scandals on ESPN's Outside the Lines
Insider Louisville
Staff
8/2/12
Who Are the Top 10 Influencers in Social Media?
Forbes
Haydn Shaughnessy
12/2/11
The Guesswork of Determining Influence
Communication World (Contributing Writer)
1/20/11