I'm frequently invited to comment on the digital marketing industry, influencers and other mainstream media issues as a subject matter expert in the space. I'm also a regular contributor at Entrepreneur.com. And, I'm blessed to be a frequent guest on podcasts and other talk shows to share knowledge about the digital marketing industry.

Below is a list of the updated media appearances and articles where I've been mentioned or served as a source.

You can browse my catalog of contributions to Entrepreneur.com on the site. My latest and favorite Entrepreneur pieces are listed below as well.

Collegiate players are capitalizing on their name, image and likeness, but does trouble lie ahead?
It’s not every day you hear the word “deliverables” come out of the mouth of a 21-year-old. But Masai Russell isn’t your typical young adult. The four-time first-team All-American in track and field at the University of Kentucky is also a successful social media influencer. (read more)

Siri: When Will Web Accessibility Be The Norm?

Actor behind Apple's voice assistant is the perfect influencer to push for progress.

Susan Bennett checked her email one morning back in 2011 and quickly realized her life was about to change. “A fellow voice actor friend of mine emailed me and said, ‘We’re messing around with this new iPhone app. Isn’t this you?'” (read more)

Led By Sommer Ray, the Era of the Influencer-Entrepreneur Is Upon Us

Recent product-launch successes tell a different story than early influencer failures.

Are online influencers the new barons of industry? That notion was rather laughable a few years ago. Never mind the atrocious #fail of the Frye Festival, then billed as the mecca for all things influencer. There were better examples of worse entrepreneurial efforts. (read more)

What 'Authenticity' Actually Looks Like in an Influence-Marketing Collaboration

Believe it or not, it is possible to be authentic in talking about a product. Patrick Janelle and Elliott Clark produced a prime example for cocktail-accessory company Q Mixers.
“Authenticity” would win the award for most-overused word in the influencer marketing world these days. (read more)

HBO's 'Fake Famous' Documentary Gets Influencer Marketing All Wrong

The cable network's new film looks at influencer marketing through an ironically superficial lens.
Nick Bilton’s HBO documentary Fake Famous paints quite the definitive indictment of anyone calling themselves an “influencer.” For the film, Bilton and his team took a random person and bought her fake followers, likes and comments to see if brands would think she’s influential. (read more)

Jason Falls in the Media

How to Leverage Influencer Marketing for your Small Business

Winning on Main Street Podcast
9/23/21

Winning the Market Through Branding & Direct Response Marketing

Business Day (Nigeria)
9/10/21

It's About Influence, Not Influencer Marketing

Rethinking Marketing Podcast
9/2/21

Winfluence: Reframing Influencer Marketing to Ignite Your Brand

The Marketing Book Podcast
8/27/21

Influence vs. Influencer Marketing with Jason Falls

Content Monsta Podcast
8/4/21

How We Brought Tourists to a Bourbon Distillery in a Pandemic

Muse by Clio (guest article)
7/21/21

Are You Executing Influence or InfluenceR Marketing Programs?

Converse Digital
7/16/21

Best Books, Podcasts and Streaming Shows for Entrepreneurs This Summer

Entrepreneur
7/14/21

The Best Books About Word of Mouth Marketing

Shepherd (Guest Article)
7/12/21

Jason Falls on Generation Influencer

Six Pixels of Separation
7/4/21

Digital Marketing Expert and Keynote Speaker Jason Falls Found His Promise and Potential at MSU

Morehead Statement
7/1/21

21 Best New Marketing Books to Read in 2021

Book Authority
6/28/21

Facebook and Instagram Enable Function to Hide Likes to Promote Mental Health, But How Does That Effect the Creator Community At Large?

American Influencer Council
6/2/21

How to Choose the Right Influencers for Your Business

Business First
5/11/21

The Business Power Hour - Guest Jason Falls

Deb Krier
5/11/21

16 B2B Influencers Helping Your Business Thrive

Tagger
4/29/21

Influencer Marketing works and businesses need to get on the bandwagon

AME Info
4/8/21

Five Ways Your Business Can Benefit From Influencers

Business Lexington
4/3/21

Influencer vs. Influence Marketing

On Brand (podcast)
3/22/21

Short Life Lessons from Jason Falls

World Class Performer
3/18/21

Build Brand Influence That Lasts

Endless Coffee Cup (podcast)
3/17/21

Expert Roundup: What Are Your Favorite Strategies for Marketing Your Books

Nonfiction Authors Association
3/16/21

Winfluence: Reframing Influencer Marketing to Ignite Your Brand (Jason Falls interview)

Maximize Your Social Influence (podcast)
3/12/21

How to Get Influencer Marketing Right (with Jason Falls)

Accidental Creative (podcast)
3/12/21

The Conversation Business: 8 Pittsburgh Podcasts Worth a Listen

Pittsburgh Magazine
3/11/21

Cornett's Jason Falls: How a Small-Town Life Unlocked a Big Career

Little Black Book
3/8/21

Using the Winfluence Approach for Your Beverage Brand

The Firebelly Social Show
2/27/21

Jason Falls on Influencer Marketing

Marketing Over Coffee (Podcast)
2/26/21

Winning + Influence = Winfluence

MarketingSmarts at Marketing Profs (Podcast)
2/25/21

Inside Cornett Digital Director Jason Falls's New Book "Winlfuence"

Ace Weekly (Cover Story)
2/25/21

"Winfluence" with Jason Falls

That Solo Life Podcast
2/23/21

What if We Dropped the "R" and Called it Influence Marketing?

Spin Sucks (Guest Post)
2/22/21

New Book Advises Brands to Broaden Influencer Marketing's Potential

Little Black Book
2/19/21

If Your Song Goes Viral on TikTok, You Could Make Millions

Yahoo! Finance
2/18/21

Reframing Influencer Marketing with Jason Falls

The Hanson and Hunt Podcast
2/18/21

Win at Influencer Marketing

PR Wars Podcast
2/15/21

Interview with Jason Falls—Author and Creator of Winfluence, Influence Marketing

Marketing, Management, Money
2/11/21

40 Entrepreneurs Who Are Writing Books This Year, And When You Can Read Them

MarketBeat
2/9/21

Free Virtual Book Reading—Don't Just Influence-Winfluence

Entrepreneur
2/2/21

Lexington Business News - February 2021

Ace Weekly
2/1/21

Winfluence with Jason Falls

The Scott Townsend Podcast
Scott Townsend
1/27/21

Why you might be thinking about influencer marketing all wrong

SocialPros Podcast
Jay Baer & Adam Brown
1/25/21

Should you really be doing influencer marketing?

The Business Storytelling Podcast
Christoph Trappe
12/18/20

Eye on the Prize: Simplifying Digital Marketing Measurement

Marketing in the Raw Podcast
Secret Sushi
11/20/20

Jason Falls on Influencer Marketing [Podcast]

Content Creators Chat
Content Creators Conference
10/12/20

Cornett's Digging Deeper joins C-Suite Radio

Little Black Book
Sapka Communications
9/1/20

Cornett's Digging Deeper joins C-Suite Radio

The Drum
Stephen Sapka
9/1/20

The risk-reward assessment of livestreaming

Little Black Book
Jason Falls
8/4/20

Strategy Sprints with Jason Falls

The Strategy Show
Simon Severino
7/28/20

Twitter alternative Parler faces growth obstacles: Too few liberals

Washington Examiner
Alexandra Lonus
7/1/20

Jason Falls and the World of Marketing and Media [Video Podcast]

Catch Up with Chris Brogan
Chris Brogan
6/8/20

Top Marketing and Business Writers: Advice on Surviving the Pandemic

Delaware Business Times
Peter Osborne
4/7/20

Why 'Influence Marketing' Is Bigger Than Influencers: Jason Falls on Marketing Smarts [Podcast]

MarketingProfs
Kerry O'Shea Gorgone
3/12/20

Has the modern definition of PR changed?

FinancialMail
Jeremy Maggs
1/23/20

Study Finds A Pay Gap Between Male And Female Influencers

Forbes
Heather Leighton
1/1/20

'$65,000 per sponsored YouTube post': Lilly Singh made a ton before her late night debut

YahooNews
Jessy Baines
9/17/19

The Truth Behind The Viral Instagram Motorcycle ‘Photo Shoot’

Forbes
Heather Leighton
9/6/19

Shopping for Influencers? Buyer Beware

Data Driven Investor
Jim Katzaman
7/29/19

eCommerce means big business for Kentucky companies despite fluctuating trade policies

The Lane Report
Staff
7/11/19

Financial Marketers Build Banking Brands Piggybacking on Social Media Power Users

The Financial Brand
Steve Cocheo
2/28/19

Valuing Your Marketing Services: 3 Pricing Models That Work

business.com
Jill Bowers
9/25/17

10 Business Leaders All Entrepreneurs Should Follow

Forbes
Shawn Porat
8/18/14

Toyota Fined $1.2 billion

BBC World
Staff
3/9/14

Popular Over smartphone app born in Kentucky

USA Today
Emily Hagedorn
5/23/13

Less Potent Maker's Mark Not Going Down Smoothly In Kentucky

NPR
Gabe Bullard
2/11/13

Social Media Explorer Jason Falls talks Olympic social-media scandals on ESPN's Outside the Lines

Insider Louisville
Staff
8/2/12

Who Are the Top 10 Influencers in Social Media?

Forbes
Haydn Shaughnessy
12/2/11

The Guesswork of Determining Influence

Communication World (Contributing Writer)
1/20/11

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