I'm frequently invited to comment on the digital marketing industry, influencers and other mainstream media issues as a subject matter expert in the space. I'm also a regular contributor at Entrepreneur.com. Below is a list of the updated media appearances and articles where I've been mentioned or served as a source.
You can browse my catalog of contributions to Entrepreneur.com here.
Using the Winfluence Approach for Your Beverage Brand
The Firebelly Social Show
2/27/21
Jason Falls on Influencer Marketing
Marketing Over Coffee (Podcast)
2/26/21
Winning + Influence = Winfluence
MarketingSmarts at Marketing Profs (Podcast)
2/25/21
Inside Cornett Digital Director Jason Falls's New Book "Winlfuence"
Ace Weekly (Cover Story)
2/25/21
"Winfluence" with Jason Falls
That Solo Life Podcast
2/23/21
What if We Dropped the "R" and Called it Influence Marketing?
Spin Sucks (Guest Post)
2/22/21
New Book Advises Brands to Broaden Influencer Marketing's Potential
Little Black Book
2/19/21
If Your Song Goes Viral on TikTok, You Could Make Millions
Yahoo! Finance
2/18/21
Reframing Influencer Marketing with Jason Falls
The Hanson and Hunt Podcast
2/18/21
Win at Influencer Marketing
PR Wars Podcast
2/15/21
Interview with Jason Falls—Author and Creator of Winfluence, Influence Marketing
Marketing, Management, Money
2/11/21
40 Entrepreneurs Who Are Writing Books This Year, And When You Can Read Them
MarketBeat
2/9/21
Free Virtual Book Reading—Don't Just Influence-Winfluence
Entrepreneur
2/2/21
Lexington Business News - February 2021
Ace Weekly
2/1/21
Winfluence with Jason Falls
The Scott Townsend Podcast
Scott Townsend
1/27/21
Why you might be thinking about influencer marketing all wrong
SocialPros Podcast
Jay Baer & Adam Brown
1/25/21
Should you really be doing influencer marketing?
The Business Storytelling Podcast
Christoph Trappe
12/18/20
Eye on the Prize: Simplifying Digital Marketing Measurement
Marketing in the Raw Podcast
Secret Sushi
11/20/20
Jason Falls on Influencer Marketing [Podcast]
Content Creators Chat
Content Creators Conference
10/12/20
Cornett's Digging Deeper joins C-Suite Radio
Little Black Book
Sapka Communications
9/1/20
Cornett's Digging Deeper joins C-Suite Radio
The Drum
Stephen Sapka
9/1/20
The risk-reward assessment of livestreaming
Little Black Book
Jason Falls
8/4/20
Strategy Sprints with Jason Falls
The Strategy Show
Simon Severino
7/28/20
Twitter alternative Parler faces growth obstacles: Too few liberals
Washington Examiner
Alexandra Lonus
7/1/20
Jason Falls and the World of Marketing and Media [Video Podcast]
Catch Up with Chris Brogan
Chris Brogan
6/8/20
Top Marketing and Business Writers: Advice on Surviving the Pandemic
Delaware Business Times
Peter Osborne
4/7/20
Why 'Influence Marketing' Is Bigger Than Influencers: Jason Falls on Marketing Smarts [Podcast]
MarketingProfs
Kerry O'Shea Gorgone
3/12/20
Has the modern definition of PR changed?
FinancialMail
Jeremy Maggs
1/23/20
Study Finds A Pay Gap Between Male And Female Influencers
Forbes
Heather Leighton
1/1/20
'$65,000 per sponsored YouTube post': Lilly Singh made a ton before her late night debut
YahooNews
Jessy Baines
9/17/19
The Truth Behind The Viral Instagram Motorcycle ‘Photo Shoot’
Forbes
Heather Leighton
9/6/19
Shopping for Influencers? Buyer Beware
Data Driven Investor
Jim Katzaman
7/29/19
eCommerce means big business for Kentucky companies despite fluctuating trade policies
The Lane Report
Staff
7/11/19
Financial Marketers Build Banking Brands Piggybacking on Social Media Power Users
The Financial Brand
Steve Cocheo
2/28/19
Valuing Your Marketing Services: 3 Pricing Models That Work
business.com
Jill Bowers
9/25/17
10 Business Leaders All Entrepreneurs Should Follow
Forbes
Shawn Porat
8/18/14
Toyota Fined $1.2 billion
BBC World
Staff
3/9/14
Popular Over smartphone app born in Kentucky
USA Today
Emily Hagedorn
5/23/13
Less Potent Maker's Mark Not Going Down Smoothly In Kentucky
NPR
Gabe Bullard
2/11/13
Social Media Explorer Jason Falls talks Olympic social-media scandals on ESPN's Outside the Lines
Insider Louisville
Staff
8/2/12
Who Are the Top 10 Influencers in Social Media?
Forbes
Haydn Shaughnessy
12/2/11
The Guesswork of Determining Influence
Communication World (Contributing Writer)
1/20/11