Jason Falls's appearances in the Media

I'm frequently invited to comment on the digital marketing industry, influencers and other mainstream media issues as a subject matter expert in the space. I'm also a regular contributor at Entrepreneur.com. And, I'm blessed to be a frequent guest on podcasts and other talk shows to share knowledge about the digital marketing industry.

Below is a list of the updated media appearances and articles where I've been mentioned or served as a source.

You can browse my catalog of contributions to Entrepreneur.com on the site. My latest and favorite Entrepreneur pieces are listed below as well.

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Are Body-Image Issues Holding Your Team Back?

When a business leader ticks off the things that might hold their team back, it typically includes resources, training, time or motivation. But very few managers would add body image to that list. As it turns out, they should. (read more)

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Thanks to New NCAA Rules, Student-Athletes Are the Hottest New Entrepreneurs

Collegiate players are capitalizing on their name, image and likeness, but does trouble lie ahead?

It’s not every day you hear the word “deliverables” come out of the mouth of a 21-year-old. But Masai Russell isn’t your typical young adult. The four-time first-team All-American in track and field at the University of Kentucky is also a successful social media influencer. (read more)

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Led By Sommer Ray, the Era of the Influencer-Entrepreneur Is Upon Us

Recent product-launch successes tell a different story than early influencer failures.

Are online influencers the new barons of industry? That notion was rather laughable a few years ago. Never mind the atrocious #fail of the Frye Festival, then billed as the mecca for all things influencer. There were better examples of worse entrepreneurial efforts. (read more)

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What 'Authenticity' Actually Looks Like in an Influence-Marketing Collaboration

Believe it or not, it is possible to be authentic in talking about a product. Patrick Janelle and Elliott Clark produced a prime example for cocktail-accessory company Q Mixers.

“Authenticity” would win the award for most-overused word in the influencer marketing world these days. (read more)

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HBO's 'Fake Famous' Documentary Gets Influencer Marketing All Wrong

The cable network's new film looks at influencer marketing through an ironically superficial lens.

Nick Bilton’s HBO documentary Fake Famous paints quite the definitive indictment of anyone calling themselves an “influencer.” For the film, Bilton and his team took a random person and bought her fake followers, likes and comments to see if brands would think she’s influential. (read more)

Facebook and Instagram Enable Function to Hide Likes to Promote Mental Health, But How Does That Effect the Creator Community At Large?

American Influencer Council
6/2/21

Falls in the Media

Jason Falls in the Media

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