To celebrate National #smallbusinessweek, which is this week (April 30 – May 6), I asked readers and followers to ask questions they needed answered to help their small businesses. I’m answering select questions via video all week and will start doing more answers like this moving forward.

Today’s #smallbusinessweek question comes from Jan Winter, a friend and reader from here in Louisville, Ky., who asked on Facebook:

“Does it really pay to boost posts? Is there a formula for deciding how and when?”

Here’s the answer in my #smallbusinessweek video series:

If you have a question about digital marketing or social media for your small business, drop me a line via the contact form on this site, or just ask me on your favorite social network. You can find me on Twitter, Facebook and LinkedIn.

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