Crisis Communications: Social Media Destroys Consumer Objectivism
The problem with crisis communications is that when people feel wronged, we yearn for sympathy. It is our human nature to wish both for someone to assure us that we are justified in that negative emotion and reassure us that someone will take the blame for whatever misdeed occurred. When businesses or their employees wrong us, […]
Crisis Communications: Social Media Destroys Consumer Objectivism Read More »