Monday we discussed the online-offline balance of influencer identification. One theme there was that an influencer tool for small business only gives you a look at half of the equation. It counts online metrics to deliver a set of recommendations for who might be your influencers. You still need to connect the online recommendations to […]
Scrunch Offers Quick, Easy Influencer Tool for Small Business Read More »
Influence is not an easy thing to understand. Yes, there are dozens of softwares out there with understanding influencers as a claim. They measure how many followers people have. They count the number of likes and comments and such to put a number on someone’s “influence” to convince you they know. But they only give
The Trick to Understanding Influencers Read More »
In a 2008 panel discussion about influencer marketing and public relations I was asked how I would respond if a blogger asked me to pay them to use the story I was pitching for my client. My response then was I would tell them to go to hell. Certainly, that was a melodramatic way to underline a point
The Irony of Today’s Influencer Marketing Landscape Read More »