A company I advise is building an advisory board. They asked if it would be smart to announce all the new advisory board members at once or each individually to multiply the opportunities to write about them. They are hoping to make an effective announcement out of this.
You could ask the same question about personnel announcements or even product features. Do we do one big announcement or do we separate them out into several small ones?
The key to determining what the most effective announcement approach is lies in the “Why?” of the announcement. Why are you making the announcement? Who do you want it to reach? Why will they care? What do you want them to think or do as a result of learning this information?
My answer included this:
“If it’s just an easy way to get your name out there, do two. If you’re trying to get a certain group of potential investors excited about the future of the company, combine them. If you’re trying to get the company in front of the audiences of the people in question, do individual announcements for each … etc.”
Why are you making the announcement? Who do you want it to reach? Why will they care? What do you want them to think or do as a result of learning this information?
Understand, the “Why?” can be that you just want them to see you’re growing, making progress, etc. But be clear about the why and the answer is easier.