As of February of 2020, Twitch has 3.8 million unique broadcasters. As of March, it registered an average of 1.44 million concurrent viewers … that’s 1.44 million people watching all at the same time … on AVERAGE. So, if you haven’t yet explored Twitch as both a viable platform for reaching consumers via advertising or as a place rich with influencers and opportunities for collaboration, this episode will help.
Mitch Canter is an active Twitch user but also an experienced digital marketer and technology educator. He is a senior web developer, but a social media maven as well. He’s super smart and loves helping businesses of any size understand tech and the web better.
This conversation is revealing, both for brands and businesses who might find Twitch to be fertile ground for their influence marketing efforts, but also for potential influencers to grow a new audience and channel for their efforts.
Give it a listen and pass it around to those you know who should know more about Twitch, too.
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Winfluence Podcast – Mitch Canter Transcript
Jason Falls
Hello friends. Thanks for listening to Winfluence – The Influence Marketing Podcast. If you haven’t yet explored Twitch as both a viable platform for reaching consumers via advertising or as a place rich with influencers and opportunities for collaboration you’re about to. Twitch is essentially a live streaming platform. It grew up with gamers but has become far more than that. As of February 2020, Twitch has 3.8 million unique broadcasters. As of March it registered an average of 1.4 4 million concurrent viewers. That’s 1.4 4 million people watching all at the same time. On average!
Jason Falls
Mitch Canter is an active Twitch user but also an experienced digital marketer and technology educator. As soon as I knew he was deeply embedded in Twitch, I knew he would be an excellent guest for our conversations here. And this conversation proved me right. Mitch is a senior web developer, but a social media maven as well. I first met him on the speaking circuit at some web marketing conference or another. He’s super smart and loves helping businesses of any size understand tech and the web better. This conversation is revealing both for brands and businesses who might find twitch to be fertile ground for their influence marketing efforts, but also for potential influencers to grow a new audience and channel for their efforts. As you’ll hear toward the end, I coined a new phrase that is appropriate to share. “When you want to know Twitch, you got to call Mitch.” So we did. He joins us next on Winfluence.
Jason Falls
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Jason Falls
I’m pretty sure my last real obsession was NHL 97 that’s how I think I won 12 straight Stanley Cups with the Penguins. And you can create your own player on that game. So the front line of Mario Lemieux, Jaromir Jagr and Jason Falls was brutal for opponents by the way. But the next year they upgraded to graphics in like semi-real 3d graphics with all sorts of camera angles, not just my brain couldn’t handle that. So I was well retired before twitch came about and now it’s huge. So how big is Twitch? Frame it up force?
Mitch Canter
Sure. Well first of all, I’m not going to fault you too bad on on being a penguins fan. My wife in the other room is from Philadelphia and they are diehard Flyers fans. So hopefully she can’t hear us talking but I’ll give you that one. Um, Twitch …
Jason Falls
I’m fairly certain she could kick my ass so it’s perfectly fine if she hears it, but it’s thank you for protecting me.
Mitch Canter
You got it, man, I look out for you. All right. Imagine if you will like Twitch is it’s basically like sitting on your couch. Hanging out with 300 of your closest friends and playing video games. Twitch was you know, and if you’ve never heard of Twitch, twitch was formerly Justin TV. And it literally started when one guy strapped what the equivalent what then was a GoPro to his hat, and basically was walking around like live streaming his life and it took off from there. Amazon purchased it several years ago. And now Twitch is probably the destination for not just people that want to come and watch video games, but for people who want to come and watch live experiences. I mean, in quarantine, that’s super important because everything is, you know, you could, you could actually hang out with other people during this. But even outside of quarantine, it’s a place to be able to just come and hang out with communities that all like the same thing, the same video game, the same musician, the same artists, etc. You know, to give you some stats and some numbers, I mean, any given point in the day, Twitch has 1.5 million average viewers, and I mean, this is any time during the day, whether it’s morning, noon or night, right. Um, they get about 17 and a half million viewers to the site on average per day. And, you know, in the, in the grand scheme of the web, it may not sound like a lot. But these are all people that are coming in, as it’s a destination, they’re coming in because they’re specifically there to see somebody or something that they really, really enjoy.
Jason Falls
And I would imagine the time on site is ridiculous. It’s probably like two or three hours or something like that
Mitch Canter
the the average stream is anywhere from two to four hours, some streamers will go five to six. And some even, you know, it’s not uncommon for streamers to do 24 hour live streams, or 12 hour live streams, whether it be for charity, or just to give the people that are coming back to see them some some way to be able to see them even more during a day. But yeah, I mean, it’s, you know, eyes on the site are there and they’re they’re focused, you know, they’re interacting with the community, there’s, there’s some people that do lurk, but for the most part, people are engaged, they’re chatting with the streamers, they’re enjoying themselves, they’re joining in with whatever the streamer might be doing to, to kind of make his community fill out.
Jason Falls
So is this a live stream video version of old chat rooms?
Mitch Canter
Kind of. You know, I mean, with chat rooms, it was very much I’m coming in and I want to talk to you and you know, I want to have conversation. There’s always some other element going on with a twitch stream and chat is very much a part of it. And you know, we can dive into that a little more about what the chat entails. Because twitch chat is its own separate animal, right, there’s really, really nothing quite like it. And if you wanted to get some examples of what that looks like, you know, you could Google something like Twitch Plays Pokemon, or watch any of the main streamers that are streaming on the twitch homepage. It’s almost it’s almost that chat in a larger streamers. Stream is almost unreadable, because there’s just messages scrolling by non stop, right. The thing that differentiates it from like a chat room is the the the multimedia element, it’s video, or audio or crafts or someone making something with their hands. Like, that’s the real element that sets it apart from everything else, because people are wanting to engage with whatever that might be. And they’re, they’re there because they enjoy it. And I mean, they could be other places. But it’s the streamer that really makes the difference between it, you know,
Jason Falls
I can’t … So I have the other podcast I do as a live stream, and it’s, you know, 30-45 minutes, Max. And that exhausts me, I can’t imagine what people would talk about on a live stream for more than that, I realized that, I get that, you know, my son sits upstairs and plays, you know, video games. And I understand that he’s connected with three or four of his friends. And I understand that they can play one game for hours on end and talk to each other. But I can’t imagine and I guess I’m just showing my my ignorance in my grumpy old man this year. I can’t imagine getting into a situation where there are dozens or hundreds of people who could potentially be talking at the same time. And we’re carrying on conversations about anything for that long. I guess I’m just not able to you know, viscerally experienced this without going.
Mitch Canter
Yeah, no, it can. It can definitely be overwhelming. And I will tell you, you know, from from my personal standpoint, not only as a streamer, but as someone who is regularly in other people’s streams and networking and hanging out and enjoying myself, right. The smaller communities are where all of the magic happens because we could talk about big names streamers, Ninja, who is probably, if anybody has heard of a twitch streamer, that’s not in the bubble, right? It’s probably going to be that you’ve heard of Ninja, he was on Dancing with the Stars. He did a New Year’s Eve drop this year an event with that, you know, funky guy kind of tall and skinny blue hair. He’s the face of live streaming right now, whether most people want to admit it or not, for whatever reason, right? But his communities are one different thing than what probably normally happens in a twitch stream. And what happens normally, is that you’ll get one streamer who maybe has not thousands or 10s of thousands, but maybe they have like 100 people that they’re hanging there hanging out with, or maybe even it’s like 50 people, right? But these 50 people are coming back day after day after day. And it’s like your it’s like your son’s hanging up in your, in your in the you know, the upstairs room playing right? They’re all there, they’re having a good time. The technology just allows that to happen on a much grander scale, and allows the streamer to be able to using different you know, moderation tactics and different dashboards to be able to keep up with what’s going on even through the midst of whatever chaos there is. And you know, with with 50 people watching a stream chat communication, it you know, there’s probably maybe two or three coming in every couple of seconds. So it’s it’s manageable for the streamer, but then the streamer is also playing a video game are doing something else while they’re doing this. So it can definitely get hectic but there are ways and methods that twitch gives you to be able to keep up with it even as you grow as a streamer.
Jason Falls
So I’ve got like 14 different ways to go with with my next few questions here. But But I want to kind of back up a little bit my lenient on my wonderful NHL 97 career leading. Because Twitch, as you mentioned, it’s not just a place where people log in and play video games together. There’s a lot more there than video games. What else is there? What other types of content are people creating in those live stream situations that could maybe appeal to non gamers?
Mitch Canter
Sure. Probably one of my favorite non gaming streams, and you’ll probably laugh and that’s fine because I own it. Every weekend, there’s a Bob Ross painting marathon. And it sounds like it sounds like one of the strangest things, but actually the Bob Ross foundation loves twitch because it’s it’s largely thanks to them partnering with twitch early on that Bob Ross has kind of sprung back into the limelight and Colin pop culture, right. And you can go in and not only can you watch him in a stream every episode from season one all the way to the end in order every weekend. And it’s just that’s a thing that happens. And you can count on that to happen every weekend not not only does that happen, but then they’ll also feature other streamers, core painting along with Bob Ross during one of his his sessions. And there are categories where people will put it on in like a picture in picture window. And so they’ll be painting and you’ll see Bob painting as well. And so there’s this dichotomy of there’s this really old show that’s on, but then there’s somebody new that’s discovering it, and they’re making art, because of Bob and his, I guess now legacy on the twitch platform, musicians, love twitch musicians that are wanting to to kind of get their name out there will they’ll do live sessions, you know, two or three times a week, and they can bring in their fans and do DJ sets, or piano concertos, or even just, Hey, you know, let’s you know, give me a song to play. And I’ll try and memorize it. And if I can memorize it in the next half hour, you know, we’ll call that a win. And they play games with their audience where they’re trying to better their craft, but also they’re challenging themselves based on what the the audience, audience can do for them. That’s fantastic.
Jason Falls
Okay, so hello, again, dumb old guy who doesn’t go to Twitch asking the questions here. So let’s predicate all these questions on that. So this is live stream content. When I think of live stream content, I think there’s there’s certainly great benefit on live streaming on Facebook and, and LinkedIn and even Twitter and Instagram for a brand or for an influencer, who’s you know, building their their brand out there. Right, but that those live streams in my experience typically are, you know, less than 30 minutes less than an hour less than 15 minutes, whatever. And, and so there’s there’s really good benefit in the live stream. But the, the, the length of the impressions, the reach and whatnot typically come from people finding it later and watching the recording of it. I’m imagining that there’s something might probably a little different on Twitch that it’s more Live streaming, there’s not a lot of recording, or is there? How does that work?
Mitch Canter
Yeah, I would love to be able to tell you that twitch has a great discovery mechanism. But they really just don’t. And that’s kind of unique to twitch. Because that means that people that are popular on Twitch have become popular, almost in spite of Twitch. And I know that’s a really weird way to say it, right. But they are people that have built their their platforms elsewhere, and then are supplementing those platforms with with Twitch streams. And there are very much exceptions to the rule. We talked about ninja ninja very much built his brand up on on Twitch, thanks to some other stuff that was happening. You know, he had a couple of things going on some other platforms, but Twitch is where he he really started to make his bread and butter. You know, there are a lot of other of kind of what the Twitch streamers. And in some of them are still doing their thing on Twitch and others have have moved on. But yeah, it’s funny because a lot of people that are, let me let me back up and kind of give you some of the structure on Twitch as well, because I’m going to start saying words and you’re not going to know what they mean. So okay, every every person that streams to twitch is a streamer. That’s what most people call them, right? If you get if you get a certain following on Twitch, I believe it’s 50 followers, and an average of five viewers an hour, then you get offered what’s called twitch affiliate and an affiliate streamer, it’s monetized they’re allowed to make some sort of money on Twitch, it’s, it’s not much when you’re starting out. But that’s that’s the path to becoming what’s called a twitch partner. And twitch partners are people who have, you know, at least 75 viewers an hour, and all of these other metrics that they have to meet in order to be able to to make that right. So all of these twitch partners are actually building their platforms on other places, for the most part, and then are using twitch to be able to supplement that they’re they’re using twitch as their hub. And other platforms are the spokes that get them into Twitch. And that could be a YouTube channel, a Twitter account most recently tik tok and Instagram, although Tick Tock is obviously very much in flux at this point. But they’re using twitch to be able to have that one central place that they can bring all of their all of their followers to.
Jason Falls
So how does one or I guess perhaps a better question among who among that set of users emerges as an influencer? On Twitch? Does it take having that influence on those other channels? Or is it what are the metrics that you look at as a brand to say, Okay, this person has influence? What qualities? Does someone have who stands out there? Is it just a lot of followers and a lot of viewers a lot of fans? Or is there something else we need to look for? If we’re trying to connect with those influential people on that platform?
Mitch Canter
Yeah, that’s a great question. Um, you can look at Twitch by itself. But it’s better to get kind of the grand picture of what the influencer is doing, right? If I were to recommend that a brand, look at a twitch influencer, I would recommend that they look in three places, I would recommend that they watch one of the Twitch streams, see how they interact with their fans and followers. See what happens when you know, maybe the pressure is on a little bit whether it’s in a game that they’re playing, or maybe it’s pressure put on by the chat to do something maybe to perform well, right. And you’ll see kind of how that Twitch streamer handles it. And whether or not there are professional in that method, or whether they’re just doing it to really enjoy themselves. And there’s nothing wrong with with just streaming for enjoyment. But at the end of the day, if you’re a brand and you’re serious about partnering with an influencer, you want somebody that sees it, not just as fun, but someone who is putting a little bit of thought to the business behind it as well. So you want to look at Twitch, I would look at their some of their other platforms Personally, I would have them look at their Twitter accounts, and maybe a YouTube channel if that’s something that they have as well not as much as the twitch stream just because you do want to see what they’re doing on other channels. And you also want to to look at their community as well. What kind of viewers are they attracting? And typically, you know, birds of a feather flock together most streamers will attract the same people that they are to their community because these people obviously very much relate to them. They like the same things. They like the same kinds of games and usually movies and TV shows as well. And when I say community, in the twitch streaming world that usually is understood as what’s called a discord channel. And if you’re not familiar with discord, it’s basically a gaming version of slack. It’s a place where you can come together, you have channels, you can all meet as a community and talk to each other outside of the twitch stream. And I say that, because if you’re a twitch streamer, you’re probably not growing your channel while you’re live, you’re growing your channel while you’re doing all of the other types of things, to bring people into your twitch channel.
Jason Falls
Interesting. So you’ve got, you’ve got the the stream, the live stream, you’ve got the live chat, and then you’ve got sort of this Discord back channel where you’re you have constant conversations, when you’re away from from the from the live stream,
Mitch Canter
You were talking earlier about. And we were talking before the podcast started about you working on an email newsletter, I would say that an email newsletter is to the business world as to what a Discord channel is to a content creator nowadays, it’s it’s the, it’s the captive audience, you know, it’s a way for you to be able to disseminate all of the information that you’re doing, you put in an email newsletter, hey, these are the things I want you to hear about every week, right? discord is very much like that, but it’s live, you get to interact with people, instead of it just going into someone’s email box. And by all means, I’m not saying that you replace your email newsletter with a discord channel right away. I’m, I’m saying that there’s definitely a time and place and an audience for both. And I think a lot of people like to have that communication be instant, when they’re used to going into a twitch stream and having that instant communication with the streamer already.
Jason Falls
So let me let me ask you a question. I love those those three things, you know, their, their their stream, their other channels, and then their sort of Discord channel the engagement in their community, which is more than let me go back to their stream. So, you know, you did a really nice job of saying you want to make sure that if you’re partnering with someone that they handled themselves well and whatnot, I wanted to ask is that an allusion to you want to partner with Twitch influencers that maybe have a Is it is it when you say professional, is it like their account broadcasters, and they sort of perform and they kind of, you know, put on a put on an aura as they as they take the screen? Or is it more, you know, just interacting with the community in a really interesting conversational way. Put some context around that. So I understand what a good performance is.
Mitch Canter
That’s fair. Um, and it’s funny, because I think that the word professional, like if we were to think about the word professional as kind of, you know, marketing, branding, business to business, that kind of thing, right? That professional to us means a little bit something different than what it might mean to a twitch streamer. And I basically, when I’m talking about professionalism and streaming, you’re taking care of your community, you’re you’re being open and engaging to anyone that comes into that community, regardless of who they are, or what their background is, right. You’re treating your your community and you’re treating your viewers with respect. Because there are streamers out there that that don’t do that. And a lot, they do have a large audience because people like to watch that sort of thing. But I don’t know if I would recommend a brand partner with someone like that, just because it’s, it’s associating your brand with the type of people that you want to associate them with, right? You want to find streamers and influencers that match up with your value set. And I think that’s kind of, you know, it’s it sounds like a no brainer when you say that, but it works the same way with really anything, right? You do business with people that you want to do business with. You do business with people that you want to associate with, and that you wouldn’t be you know, you want to do business with a streamer that you could take home to mama. Yeah, right. That and some people’s Mama’s are a little bit okay with things that other people’s Mama’s might not be, but you know, what your mom is good for. And you know, the kind of people that would respond to the the person that you are and the person that you partner with. So when I say professional, it’s very much just making sure that the values align with your values, because you never know if you don’t do your research. You might be surprised with what you see on a stream and there have definitely been Twitch streamers, and even other live streamers that have said something or done something and the sponsors go, yeah, we didn’t expect that to happen and they pull out.
Jason Falls
You hit the word. I was going to jump in and interject for for our agency and brand side friends out there. You hit the word, I didn’t have to say it. What he’s talking about there is brand alignment. That’s what the catchphrase we always talk about. Absolutely partnerships and things like that. So but you use the right word there. So you did, let’s talk about brand alignment a little bit. Because it’s not just brand alignment with brands getting involved in Twitch and doing campaigns there there are there are brands that are doing it. There’s capabilities within the platform for brands to do it either partnering with influencers, I would imagine, at some point in there, there’s some sort of advertising because they pitched me on it before and advertising on Twitch as traditional advertisers, expensive as crap. But you told me in an email before that we connected here that there have been some brand campaigns in twitch that were less than admirable, I was kind of surprised to hear that you have an example of something in marketing that Burger King, did that failed? Walk us through that example?
Mitch Canter
Yeah. So Burger King, were actually recommended by a digital agency to go into people’s Twitch streams. And, and basically, so I’ve got to step back a little bit more, because I’m gonna use some more words that are very twitch specific, right? Okay. So when you’re, when you’re an affiliate streamer or a partnered streamer, monetization is enabled. And that means a couple different things, you’ve got either subscriptions. And if you don’t know this or not, by the way, every twitch prime user, which is also an Amazon Prime user, gets one free subscription that they can give to any streamer that they want. So it’s literally free money that you can give to your favorite live streamer, which is nice. If so, there’s subscriptions, which means that you throw money at the subs at the person, it’s almost a Patreon style, you put a monthly fee down and you say, I want to I want to support you, right. There’s also something called cheering, and bits. And one bit that you cheer in the channel is equal to a penny that sent to the streamer, right? And we’re not talking, you know, sometimes it’s one five, maybe 10 bits. Other times, it’s 1000 15,000 3000 300,000. I mean, bits bits are our currency. And you can earn bits by watching ads and stuff like that. So there’s ways to earn premium currency. But every bit that you give to a streamer is one penny that the streamer gets straight up as as income, right? So let’s let’s go back now Burger King, or actually going into people’s live streams, they were cheering 500 bits ish, which is the equivalent of about $5. And they were basically saying, hey, look at us, it’s Burger King, or in your stream. Yeah, look at us, we’re giving you money. There was a lot of backlash. Because of that. And I, a lot of people really felt I won’t say violated because violated is a really strong word. They felt offended. And, and kind of used a little bit that a major brand would come into their twitch stream, and throw money at the wall. And then basically say, Hey, we’re gonna forcibly advertise ourselves on your stream. And I think the biggest takeaway that I got from this, and and you know, you can go online, and you can google exactly what happened, you can google the agency of record, and I’m not gonna I’m not gonna name names on here, because I don’t play dirty like that. But they sound very easy, right? I mean, it’s, it’s out there, you can go look it up. But the basic thing that it came from this is that brands had a moment where they could do something with a twitch streamer. And instead, they tried a lot of the tried and trued approach approaches of let’s just throw money at it and see what happens. In reality, if it were me, recommending a brand work with a twitch streamer. The streamer is one thing, but you have to include the community in there as well. And when Burger King stepped in and started throwing money at the screen and said, hey, look, we’re Burger King. We’re in your stream. Haha. They were it was a one sided conversation. There were nothing that was there was nothing done for the community. The streamer was there kind of just letting you know, they couldn’t do anything. They had to just let it happen. Right. And, and even, you know, I was I was reaching out to some of the other social media people. And if I think even if the money amount was larger, it might have made bigger difference, but coming in and just throwing five bucks at someone and saying, Let me advertise on your stream. It’s cheap, you know, it feels really cheap. I will tell you on the flip side, there are some great brands that are working with streamers right now and the one that comes to mind instantly. On on mind is it’s a keyboard and peripheral brand called steel series, they have streamers that they sponsor, almost like a company would sponsor an athlete, they they give them gear, they give gear to give away to their community, hey, you know, steel series has given us the brand new keyboard, I’ve got one, I’m going to unbox it and talk about it on stream. And at the end of the stream, I’m going to give one to my community, you know, and, and that sort of thing, it’s a win win for everybody, the streamer gets a gets a new toy to play with, right? The community gets the possibility of having something given to them. So they have investment. But the company itself gets positive press, you know, they’re out there partnering with streamers, and they’re out there saying, look, we know the streamers. But the community is, is just as important.
Jason Falls
So you’re, you’re you’re dancing around my next question, and I’d like to ask you to sort of hone in on on on sort of a more specific, you know, piece of advice for folks out there. Obviously, you know, doing something for not just the streamer in the community, you’ve touched on that a bit. I really want to know what a brands need to know, from your perspective about the platform, the streamers slash influencers, the communities and the type of partnerships and campaigns that work there. So they don’t make these mistakes. And you started to walk down that path, but fine tuned in for me a little bit.
Mitch Canter
Absolutely. Well, I will tell you that once again, like I said, just a second ago, if a streamer is out there, and you see them and you see their community and you want to work with them, you’re getting a package deal, you know, watch the stream, by all means please, please watch the stream. Because you never know, if you’ve seen a five minute clip, you don’t know exactly what’s going on for the other four hours and 55 minutes that this person has been live. So you might see something there that says, Well, hey, I don’t I may not want to work with him after all, but it gives you as the brand, it gives you some knowledge on exactly who the streamer is, what the community is, like what games that they like to play, right. And there might even be ways to to integrate that into the campaign that you’re you’re trying to do. You know, if I were a brand that specializes in, you know, loose leaf tea, I probably would not partner with a streamer who pounds energy drinks all day and is high, you know, high personality and stuff like that, I’m going to look for somebody that aligns with the type of product that I’m selling, and do my research and find someone that has the community to back that up, as well. And there are, you know, specifically with like, like I said, loose leaf teas there are, there are streamers that make that the tea process part of their stream. And that’s the kind of people that I would be looking for, hey, I noticed that you like to drink tea on your stream, we’re a Tea Company, we would like to send you some tea and let you try it. And we would like to give some out to your, to your audience as well. You know, that’s really what you need to be looking out for to specifically work with a streamer, most of the time a smaller streamer is is going to be self represented, you’re going to look in their in their either their Twitch bio, or their Twitter bio, you’re going to find a business link, you’re going to email them directly or you’ll have somebody like me Come in and email them for for you. And then either the middle agency person or the streamer themselves will get back to you. And you’ll kind of work with them directly. Some streamers do have agents, that is not an uncommon thing once you start to hit a certain point. But of course, then that you have to also realize that the cost of playing the game goes up a lot as well. You know, if you’re a smaller brand, that might not be something that you want to look into at the time. So I personally, if I were to give you kind of a a target number, I would go for a streamer that has anywhere between 100 to 250 active viewers that maybe has somewhere upwards of I’d say maybe 5000 6000 followers, and then I would also sneak into their community, as a viewer interact with a little bit and I know it sounds like a hard process but it’s this is the due diligence that’s gonna get you the the right people, you know, get in their community react in the community, have fun, as a viewer in the community and make sure that that person has the right brand alignment that you’re looking for.
Jason Falls
I’ve always liked and that that process of you know, getting in and participating in the comments and engaging with the community. I’ve always tried to explain it to people by saying it’s kind of like your interview in a job candidate and you’re doing reference checks. Absolutely get in there and talk to some people and get a feel for who this person is, who they hang out with and what they talk about and what the the 10 And the pace of everything is before you go. Yeah, yeah, this this, that wonderful term this brand alignment is good.
Mitch Canter
Absolutely. And I will, I will also kind of put the asterisk by it every community, online or not, you always have that one person, right? Everybody had everybody come, everybody’s community has that one person that they know of that causes trouble or is is not representative of the community. And if you don’t know who that person is, it’s probably, you. No, I’m just kidding.
Jason Falls
Ha ha! That’s a great point.
Mitch Canter
But every every community has one. So if you see one or two people in a community, don’t don’t let that turn you off. If you see one or two people in the community that are aligned with your values, and everybody else isn’t, that’s when the red light should go off. And you might think, Hmm, maybe this person isn’t the right one for me, because chances are, if that’s the case, they’re not going to respond well to the product or whatever it is that you’re trying to market anyway.
Jason Falls
Mitch, I assume you’re available to help folks who might need it. So how would they get in touch with you?
Mitch Canter
Absolutely. And I’m available for many, many other services as well, man actually doesn’t sound right. Let me try that again.
Jason Falls
Keep it clean, man. Right,
Mitch Canter
Right. I’ve been I’ve been doing design development and brand strategy for people for over a decade now. Twitch is a passion project for me, as well as part of the work that I do. So if that’s something that you’re interested in, and you want to learn more, by all means, please visit GreyhawkDigital.com. And read about the services that I offer talk to me send a content form submission in send a message to me on Twitter @ThatMitchCanter. And let’s talk about this because I am, I would be giddy to just even talk to a brand about working with a Twitch streamer because it’s such a new frontier right now. And I think that the people that are doing it now are setting the stage for making this like a mainstream thing. And I want to be working with brands on the forefront of this, to show them just how amazing of a platform that Twitch is not just for selling the products, but just the communities of people that are there are so vibrant and different than really anything else that’s that’s out there. And I would I would be more than happy to talk to anybody about this kind of stuff, and eventually be able to point them toward the right streamers and influencers that will help them make sure that their brand gets exactly what they need.
Jason Falls
If you want to know Twitch … gotta call Mitch.
Mitch Canter
I’m stealing that from my website. You. You You have coined it and I’m taking it so …
Jason Falls
You’re welcome to it man. Thanks for hanging out with us but appreciate it. This is good. Absolutely.
Mitch Canter
It’s been a pleasure. Thank you so much.
Transcribed by otter.ai
The Winfluence theme music is “One More Look” featuring Jacquire King and Stephan Sharp by The K Club found on Facebook Sound Collection.