Thursday night in Chicago, I will emcee and host a panel discussion on social analytics and listening for NetBase featuring an impressive group of digital marketing minds. Rick Wion of the Kellogg Company (and once social lead for McDonalds), Jamie Kennedy of Burson-Marstellar, Scott Reitzel from Purple Strategies and Lewis Bertolucci of Humana will join me to dive into a variety of discussion topics. The night promises to deliver a deep, rich set of ideas around the topics.
Whenever I chat with brand marketers and senior strategy folks with big agencies I push them to find out how they’re using social listening. I’ve heard everything from “we just use it to route customer service issues” to “we’ve done away with our research budget because we do it all via online conversations now” and everything in between. So I’m anxious to find out the perspectives from these folks.
The long and short of social listening is that it has so much to offer a brand or agency. Listening can inform or even guide any of the following:
- Crisis management
- Customer services
- Influencer relations
- Customer persona development
- Content marketing strategy
- Product R&D
- User experience R&D
- Paid media targeting
- Human resource management
- Internal communications
- and more
My challenge is to uncover the advanced businesses uses of social listening. Those are the case studies and examples I want to tell the world about. So, if you know of one, or have one yourself, do reach out. I’d love to help tell that story.
You’re welcome to leave a comment, drop me a line via my feedback form or just email me. It’s simply jason – at – jasonfalls – dot com. I’d love to hear how you are using social listening, especially if you have a research or advanced business solutions purpose for the tools and practice.
Now, more than ever, the comments are yours!