Meltwater announced yesterday it has added podcast monitoring to its Meltwater Media Intelligence platform. The feature integrates seamlessly and, as I understand it, will surface mentions of your brand or desired keywords anytime they are spoken in an index of over 25,000 podcasts (with more added daily.) This changes the game for brands and their […]
Meltwater Unveils Podcast Monitoring Read More »
Social listening for small business is a popular soap box for me. It seems every time a good social listening tool comes along, they get funding and immediately drop reasonable pricing to target the enterprise, thus leaving the small business owner behind. Each time I find a new platform with pricing small businesses can digest,
Brand24 Offers Smart, Simple Social Listening for Small Business Read More »
Finally there is small business social listening platform that is affordable. Mentionlytics has arrived on the scene after a quiet launch in July of last year. The startup, originally begun in Greece but with offices in New York and London now, offers a strong set of social listening features for under $50 per month, putting it
Mentionlytics Offers Small Business Social Listening at Reasonable Prices Read More »
What if I told you your social audiences — those on Facebook vs. Twitter, for example — were not only not the same, but were starkly different? Would it make you uncomfortable with your content strategy? If you are producing the same or similar content for each network, it should offer cause for concern. Surely I
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Brandwatch is the latest social listening/social intelligence tool to offer up a product around audience-centric listening. This trend in the industry will continue as the software companies jockey to offer the same features as their competitors. Audience-centric listening actually breaks the mold of social listening and social monitoring platforms and allows you to begin with
Brandwatch Launches Its First Step Toward Audience-Centric Listening Read More »
Now that Facebook Topic Data is available, social listening platforms can fill the gap we’ve had in analyzing the consumer conversation about our brands we’ve been missing all these years If you weren’t aware, Facebook’s privacy standards make it a closed platform to spiders and indexing. Conversations on individual profile pages don’t appear in the
How Much of the Conversation Do Social Listening Platforms Miss? Read More »
In 2008, Frank Eliason jumped into online conversations about Comcast and became one of the first social customer service professionals out there. Other than Lionel Menchaca at Dell and a handful of other dotted similar stories, there was no path to follow. Frank had to blaze a trail. And blaze he did. Launching the @comcastcares Twitter
What Humanizing Your Brand Looks Like Read More »
Facebook Topic Data has been a hot button issue in the social listening space of late. Yet many brand don’t fully understand what it is or why they should consider asking for it with their listening platform. If that wasn’t bad enough, I spoke to a representative of a known social listening platform last week
The Truth About Facebook Topic Data Read More »
Facebook announced it was opening anonymized conversations for data analysis in March of 2015 and social listening platforms have since been scrambling to offer the feature. They’re forced to go through Facebook’s partner — DataSift — for access so seeing conversations from the world’s largest social network is typically available for an additional cost. But
The Importance and Challenges of Facebook Topic Data Read More »
Thursday night in Chicago, I will emcee and host a panel discussion on social analytics and listening for NetBase featuring an impressive group of digital marketing minds. Rick Wion of the Kellogg Company (and once social lead for McDonalds), Jamie Kennedy of Burson-Marstellar, Scott Reitzel from Purple Strategies and Lewis Bertolucci of Humana will join me
How Are Brands Using Social Listening? Read More »
The case studies around social listening always fascinate me. Even the tried-and-true customer service saves that make everyone feel warm and fuzzy about social media. But when a company goes beyond the reactive (what I call “monitoring”) use of social listening platforms and applies the technology to inform other business functions, I get excited. 7-11
How Social Listening Can Inform Your Creative Brief Read More »
I often hate Jay Baer. Anyone who has met him, or knows that he and I are friends, is probably shocked by that. Jay is not a hate-able guy. He’s one of the more genuine, affable, generous people on the planet. He’s a true star in an industry of star wannabes and seems to have
Hug Your Haters Reinvents Customer Service, Business Book Authorship Read More »