There’s a lot of noise and not enough signal in the marketplace today. It really doesn’t matter what industry, size or geography. Everyone not only wants to sell something (or themselves), but through social media, everyone has a platform to scream their message. How do businesses stand out? Clarity helps.

Today’s guest on Go Ahead Caller is Steve Woodruff, the self-donned King of Clarity. (There’s a reason he calls himself that. It’s not just a pompous calling card.) His new book Clarity Wins helps businesses establish signal among the noise and drive more referral business. We learned how in our talk today.

After the interview, I share my Vegas experience, including some show recommendations, and I answer the questions I’ve been getting all week about the Covington Catholic High School students and their confrontation with a Native American protestor last week. Dive in and give it spin.

Want me to interview someone that would help your business? Drop your suggestions in the comments or send them to me on the social networks (I’m @JasonFalls almost everywhere) or via email at jason – at – jasonfalls.com.

Join me each Tuesday morning between 8 a.m. and 8:15 a.m. ET for a Facebook Live broadcast of Go Ahead Caller. And share the show with your friends. But be sure to be clear about it. Heh.

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