Your business needs Funnel Cake. No, not funnel cakes, though oddly enough my father can hook you up there. In his retirement, he bought a funnel cake trailer. Srsly.
What I’m talking about is lead attribution tool FunnelCake, a measurement platform that makes sense of all the lead inputs and conversion outputs from all the various channels you use and unifies them in one system for easy analysis and decision-making.
Here’s the thing – Every marketer should know their funnel math. You should know what your average sale or unit cost is. You should know how many units you need to sell to make your budget. You should know how many leads it takes for you to convert one customer to make a sale. You should know how many leads you get on average from each channel and so on.
With FunnelCake you plug those numbers in, integrate the platform with your various channels, sales systems, CRMs, even point of sale systems and you get to see something like this:
There it is – in one dashboard you know how many leads you need to drive per day, how much revenue will come in over the next week or two, how much and at what efficiency each communications channel is providing and more. Now you have the broad spectrum in mind when you’re making where to spend more, less, what to optimize and what is working well.
For the medium to small business that doesn’t have budget for a data analyst or engineer to set up complicated measurement systems but still wants a holistic view of their marketing data, this is a gold mine. For a large brand that simply wants to get a simpler look at their efficiencies, it’s a godsend.
And it’s more than just a dashboard. With FunnelCake, you can see efficiencies in your channels, your sales team members and beyond. It integrates with several top CRM, marketing automation and advertising platforms, as well as Twitter, Facebook and LinkedIn on the social front.
Marko Savic, the co-founder and CEO of the Kitchener, Ontario startup, told me that the product is still in beta and is currently only available via a waitlist you can sign up for on the platform’s website. However, a self-service offering in the Salesforce App Exchange is coming in early 2017. You’re probably going to pay north of $1,000 per month to get into the service and more depending upon the number and types of integrations you need, but the benefits are easy to see when you finally have a unifying tool to tell you what’s working and what’s not.
Learn more at GetFunnelCake.com.
Disclosure: Savic hired me last year to speak at an event in Kitchener. However, I do not have an interest in Funnel Cake nor was I compensated for this post. I simply saw the platform and think it’s solid.