Marketing to Gen Z is an imperative for today’s brands. The newest generation entering the workforce has unparalleled buying power combined with different ways of shopping, searching for information and finding products and services. Sarah Weise, author of the book InstaBrain: The New Rules for Marketing to Generation Z stopped by Go Ahead Caller to talk about this group of consumers and how to connect with them.
I also waxed poetic about the future of Google and perhaps why we should trust the search engine to know more about us. Then I dove into a pretty passionate rant about how awful Dominoe’s Pizza is being with it’s petition to the Supreme Court.
Give it a listen! (And drop us a review on your favorite podcast network … please?!)
Sarah Weise is the CEO of Bixa Research. You can find her on LinkedIn, Instagram, Twitter and her own website. Her book, InstaBrain: The New Rules of Marketing to Generation Z is available on the many formats for reading at Amazon.
Other links and show notes:
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Next week, we’ll catch up with Brian Wallace of NowSourcing to talk everything from LinkedIn networking to Infographics and beyond. Don’t miss it live at 8 a.m. ET/5 a.m. PT, Tuesday, Aug. 6 on LinkedIn. (Follow me there for those “he’s live” notifications in your stream.) Or subscribe to the podcast and follow along with the interviews and bonus, podcast-only segments where I share thoughts on various digital marketing and other topics. Get it wherever you get podcasts.
If you would like to suggest a guest on Go Ahead Caller, drop a name or idea in the comments. If your company targets marketing decision-makers, public relations and advertising agency professionals or CMOs, Go Ahead Caller is a great sponsorship opportunity to reach those audiences. We customize a sponsored content approach that helps deliver results to your business. Drop me a line at jason – at – jasonfalls.com to chat about it.