How do you measure the value of your content marketing? Do you constantly fight for support — budget or otherwise — for your content efforts? Quantifying and qualifying the value of that content can be challenging. Today on Go Ahead Caller, I talk about content measurement with Susan Moeller, the Senior Vice-President for Marketing for BuzzSumo. That company is a software that helps businesses understand the value of their content across the social web, measuring social shares, engagement, backlinks and more to illustrate value for individual posts or pages, or entire website and blog efforts.
We also talk a bit about how to qualify influencers, I was poetic on Reddit and offer some tips on tapping into Google’s Knowledge Graph to help your search efforts.
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Want me to interview someone that would help your business? Drop your suggestions in the comments or send them to me on the social networks (I’m @JasonFalls almost everywhere) or via email at jason – at – jasonfalls.com.
Join me each Tuesday morning between 8 a.m. and 8:15 a.m. ET for a Facebook Live broadcast of Go Ahead Caller. And share the show with your friends. It might help make you an influencer!