How do you measure the value of your content marketing? Do you constantly fight for support — budget or otherwise — for your content efforts? Quantifying and qualifying the value of that content can be challenging. Today on Go Ahead Caller, I talk about content measurement with Susan Moeller, the Senior Vice-President for Marketing for BuzzSumo. That company is a software that helps businesses understand the value of their content across the social web, measuring social shares, engagement, backlinks and more to illustrate value for individual posts or pages, or entire website and blog efforts.
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