There are dozens of ways for influencers and content creators to monetize their content. Sure, the easy money seems to be partnering with brands to share them with your audience in relevant ways in exchange for a fee or some measure of value. But that shouldn’t be the only way influencers make their money.
Merchandising your brand is, in many instances, the best way to build lasting revenue. But what do I mean by merchandising your brand? That is turning your content, your personality and your perspective on the world into products you can sell.
Don’t freak out! You don’t have to invent a new product to do this. If you’re a photographer, you can sell prints, posters or cards with your images. If you’re a beauty or fashion creator, you can either build an online store of affiliate products or collaborate with suppliers and manufactures to build your own product lines. If you’re a gamer, you can work out affiliate or endorsement deals to sell exclusive products on your own website.
Once you’ve figured out what you’ll merchandise, you’ll need some ideas on how to merchandise it online. I’ve collaborated with my friends at Get.Store, the domain name provider for .store domains, on a white paper called The Power of Your Brand for Merchandising. In it, I talk about the importance and power of building your brand and positioning it to merchandise and sell products.
Download the white paper today (it’s free) and learn more about the power of your brand and how to translate it to merchandising. The paper has examples of both brands and personal brands leveraging online merchandising techniques and ideas to create revenue streams to turn your content into profits.
And, when you finish the white paper, the Get.Store folks have set up an exclusive discount just for my peeps! Get any .store domain for a limited time for just $1.99 (normally $29) when you check out and use the code JASONWP. So head to Get.Store and grab those cheap domains for your brand’s merchandising efforts before the discount runs out. Go to Get.Store and don’t forget the code at checkout (JASONWP).