Search Engine Optimization

The Power of Your Brand for Merchandising

How Can Influencers Build Lasting Revenue? Merchandise Their Brands!

There are dozens of ways for influencers and content creators to monetize their content. Sure, the easy money seems to be partnering with brands to share them with your audience in relevant ways in exchange for a fee or some measure of value. But that shouldn’t be the only way influencers make their money. Merchandising …

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Heidi Sullivan from UpCity

The Ratings and Review Marketplace for Agencies

Should agencies, consultants and other B2B service offerings worry about ratings and reviews? Certainly they should. One place that can help — and which competes with them for search results — is UpCity. Heidi Sullivan is its senior vice-president for product and marketing. She joined the podcast to talk about the benefits of UpCity’s marketplace, …

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