There are dozens of ways for influencers and content creators to monetize their content. Sure, the easy money seems to be partnering with brands to share them with your audience in relevant ways in exchange for a fee or some measure of value. But that shouldn’t be the only way influencers make their money. Merchandising […]
How Can Influencers Build Lasting Revenue? Merchandise Their Brands! Read More »
I’ve never considered myself an SEO expert. But I do have to manage search engine optimization for clients and use SEO tools on a daily basis. As a writer, I also have made it a point to understand SEO copywriting, too. I’m often asked questions about SEO and SEO tools and am happy to share
What SEO Tools Do I Trust the Most? Here’s My List: Read More »
Should agencies, consultants and other B2B service offerings worry about ratings and reviews? Certainly they should. One place that can help — and which competes with them for search results — is UpCity. Heidi Sullivan is its senior vice-president for product and marketing. She joined the podcast to talk about the benefits of UpCity’s marketplace,
The Ratings and Review Marketplace for Agencies Read More »
There’s an SEO trick you’re probably not doing. I only say that because it’s one that I sometimes overlook, too. Certainly, those of you with steep SEO experience and understanding can sit and revel in your knowledge, shaking your head and finger at us, but it’s worth reminding those of you out there who just
The SEO Trick You’re Probably Not Doing Read More »
My pal Chris Slater ran into a Google My Business Scammer this week. Slater is an SEO and SEM expert I work with on some personal website projects and with some of our clients at Cornett. He was chatting with the owner of an Italian restaurant he was visiting this week and gave the owner
Beware of Google My Business Scammers Read More »
Updating your website META data is one of those things most business owners and marketers shrug off and assume the SEO team or the webmaster have under control. But if whomever is in charge of your SEO is also in charge of lots of other things or isn’t primarily and SEO practitioner, they may not
Do You Update Your Website META Data? Here’s Why You Should! Read More »
You should be using Pinterest for SEO (search engine optimization) for your company. Now, unless you’re in the weeds on SEO activation, you probably think I’ve lost my mind. But we’re on the third sentence here, people. Hang in there a second! We know Pinterest is a highly visual social network that is popular as its
Why Pinterest is Critical to Your SEO Strategy Read More »
The top priority in digital marketing for any small business is ranking well in search. It doesn’t matter how much you love social media, how fun it is to engage customers there, how exciting it is to see your open rates on email newsletters climb and the like. Search engine optimization (SEO) is always priority
Ranking Well in Search is the Top Priority for Your Small Business Read More »
Chances are you have received a few (or a few dozen) emails before that start off with something like this: “We’ve noticed that your business doesn’t rank well in Google …” It’s the sales pitch from many an SEO firm. Most of them are off-shores developers trying to score a new client and make a
A sure-fire way to spot an SEO fraud Read More »