Industry-Leading Thoughts on Digital Marketing
From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds. Don't miss an article by subscribing to the site's content on Feedly, Flipboard or your RSS reader of choice.
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Is there work-life balance in marketing?
The Conversation Research Institute’s recent high-level investigation into the concept of work-life balance found that the biggest themes emerging from the negative conversation were the ideas that it didn’t exist. The term was closely associated with the words “myth” and “impossible” among others in negative conversations. Looking at the U.S. State of Marketing Work Report […]
Hootsuite adds social advertising integrations
For all it’s entry-level glory, Hootsuite also has a fairly impressive enterprise social management platform. That tool just got way more competitive today as the software company announced partnerships with six leading social advertising platforms, further integrating organic social media management with paid social media management. The social advertising solutions joining the Hootsuite integration include […]
Why do you write?
We all write. Whether it’s just little posts on Facebook, emails, articles or even computer code, we all write. I write for dozens of reasons. My primary one is because it allows me to share with the world the thoughtful, crazy and sometimes downright absurd ideas that bounce around my head. Sometimes, they help people. […]
Why Your Business Needs Funnel Cake
Your business needs Funnel Cake. No, not funnel cakes, though oddly enough my father can hook you up there. In his retirement, he bought a funnel cake trailer. Srsly. What I’m talking about is lead attribution tool FunnelCake, a measurement platform that makes sense of all the lead inputs and conversion outputs from all the various […]
Review: Travelpro Crew 11 22-inch Spinner Suitcase
You may have seen a Facebook Live post from me last month showing off a fancy new Crew 11 22″ expandable spinner carry-on from Travelpro Luggage, courtesy of my pal, Erik Deckers. I’ve been using it for a month and with a few trips under my belt, I can say I’ve enjoyed it immensely. Well, at least as much […]
What Proctor & Gamble May Have Missed With Social Advertising
My friend Mark Schaefer has an interesting reaction to the Proctor & Gamble shift on social advertising over at {grow} today. He seems rather shocked that P&G decided to shift away from finely targeted social advertising, instead saying it will now pull back to a more broad approach on networks like Facebook, Twitter and Instagram. […]
Sysomos Launches Killer Paid Social Analytics Platform
MasterCard runs paid social in multiple regions around the world. The credit card company used to spend weeks after campaigns ended aggregating data from each region, normalizing currencies to the U.S. dollar, then analyzing the data to understand which campaigns worked in which regions, what creative was optimal and how to improve their ad spend. […]
The Shocking Truth About Your Social Audiences
What if I told you your social audiences — those on Facebook vs. Twitter, for example — were not only not the same, but were starkly different? Would it make you uncomfortable with your content strategy? If you are producing the same or similar content for each network, it should offer cause for concern. Surely I […]
Brandwatch Launches Its First Step Toward Audience-Centric Listening
Brandwatch is the latest social listening/social intelligence tool to offer up a product around audience-centric listening. This trend in the industry will continue as the software companies jockey to offer the same features as their competitors. Audience-centric listening actually breaks the mold of social listening and social monitoring platforms and allows you to begin with […]
The Difference Between Social Monitoring and Social Listening
In the good old days of social media – years ago (like 2007) – we called all these tools that went out and found conversations about your brand social monitoring platforms. Today, most of them call themselves social listening platforms. On the surface, you’d think there’s no difference. But there is. And in my […]
Getting In Trouble For Social Media — One Thing Most Misunderstand
A Louisville Metro corrections officer has been suspended for posting a racist meme on his Facebook account. His commentary, which was simply, “Ha… Truth.” May, in fact, cost him his job. It has certainly stirred up quite a bit of emotion and reaction from the community here. Fortunately, city officials have acted quickly to suspend […]
How Much of the Conversation Do Social Listening Platforms Miss?
Now that Facebook Topic Data is available, social listening platforms can fill the gap we’ve had in analyzing the consumer conversation about our brands we’ve been missing all these years If you weren’t aware, Facebook’s privacy standards make it a closed platform to spiders and indexing. Conversations on individual profile pages don’t appear in the […]
The Three Needles You Need To Move To Measure Social Media
According to the 2015 Forrester brief on improving social marketing maturity, Chief Marketing Officers are being judged on three primary key performance indicators (KPIs), especially when brands measure social media. Those are: Customer Acquisition, Customer Retention and Brand Value and Reputation. In a way, that’s something we’ve been saying for a few years now. I’ve […]
Simple Tips for Live Streaming on Facebook … or Anywhere
Allen Blair emailed me over the weekend asking if there was a one-sheeter or set of tips for live-streaming somewhere. Allen is one of my mother’s fellow communications directors for the Kentucky Transportation Cabinet’s districts (mom is District 12, Allen is District 9. They handle communications for road closing, weather-related road conditions, bridge naming ceremonies, construction information and […]
What Humanizing Your Brand Looks Like
In 2008, Frank Eliason jumped into online conversations about Comcast and became one of the first social customer service professionals out there. Other than Lionel Menchaca at Dell and a handful of other dotted similar stories, there was no path to follow. Frank had to blaze a trail. And blaze he did. Launching the @comcastcares Twitter […]