Industry-Leading Thoughts on Digital Marketing
From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds. Don't miss an article by subscribing to the site's content on Feedly, Flipboard or your RSS reader of choice.
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How Often Should You Send a Small Business Email Newsletter?
Your small business email newsletter may be the most important weapon in your digital marketing arsenal. Once you have a prospective customer’s email address, preferably because they gave you permission to email them, you have an invitation to the most effective digital method of driving business. But to hold on to that fertile ground, you […]
The Big Hurdle in Social Media for Small Business
There’s a big hurdle to get over or around in social media for small business. It’s a counterintuitive step we all have to take to prove to our audience that we’re in it for them and not for us. But it’s a confusing and painful step for many business owners to take. The big hurdle […]
Understanding What You Can Do About Yelp Reviews
As we’ve discussed before, understanding Yelp reviews can be a nightmare for a small business. For years now, there have been countless stories of small businesses claiming Yelp removes positive reviews, won’t take down negative ones that are inflammatory and, even worse, tries to hold paid advertising over small business’s heads in a form of […]
The Insanely Easy Way to Show Your Work on Your Small Business Website
A home contractor asked me last week how he could make his website better at attracting potential home builders or remodelers. I asked if he currently has a gallery of images to show off his work on the website. He did, but it was 5-6 pictures on a tucked away page that had been […]
The Small Business Gut-Check Guide to Mixing Personal Opinions in Social Media
A reader asked if she should reveal that she is behind a political-focused Twitter account. She isn’t doing anything subversive – just poking a little fun at politicians. But the gag account wound up on a listing of “accounts you should follow,” and her follower list exploded. Because some media outlets like to quote or […]
How to Produce a Writing Assignment for the Digital Age
The writing assignment is part of my every day life. My digital marketing consulting business often focuses on creating content for enterprise clients. That content comes in the form of corporate speeches, webinars, video discussions and strategic coaching, but also in the form of white papers, blog posts and the occasional social media post. How a writing […]
You Can Learn a Lot from the Super Bowl
Every year it seems, one of the Super Bowl advertisers does something to give us all great small business lessons. Yesterday’s game was no different. 84 Lumber was yesterday’s teacher, sending millions of people to a website to watch the end of their controversial commercial, only to have the website crash. If ever there was an […]
Our Mic-Drop Society is Killing Us
The path of one-upmanship is a treacherous road. You either have to keep improving, almost exponentially, or eventually you’ll lose. Alas, our society is too far down the path to turn ‘round now. And that only means one end. Facebook has become a putrid sea of hatred and bile. One side wants to prove its […]
Small Business, Smart Marketing Workshop Launches Feb. 24
Our focus on helping small businesses with their digital marketing takes a leap forward today! I’m proud to announce a new event product you can bring to your community to help the small businesses in your area. The Small Business, Smart Marketing Workshops are half-day workshops that focus on the important strategic steps to take […]
How to “Get” Social Media for Small Business
“I just don’t get social media,” one small business owner told me recently. He was lamenting the fact that if it doesn’t lead to direct revenue, then he has no time for it. I can certainly respect that no-nonsense approach, but he’s looking at social media for small business all wrong. And, he does get […]
How Much Does Your Competition Matter?
Keeping up with the Joneses is a hard task. In business, keeping up with your competition is an even greater risk. Not because your competitors might have more customers, funding or revenue, but because of a subtle factor we never consider: Our competitors might not actually be our competition. Allow me to explain: Let’s say […]
5 Steps to Make Digital Marketing Drive Foot Traffic for Small Business
Many small businesses need foot traffic more than they need leads. For them, digital marketing seems like an bother more than a necessity. Your business may not need digital marketing to open its doors and operate. But at some point the flow of Relationship, Referral and ‘Round here customers will dwindle. What then? Digital marketing […]
Why Your Small Business Should Have a Vision Statement
A vision statement is as important to a small business as the products you sell. The vision statement serves as a simple guide for you, your employees and even your customers. Vision statements tell the world what you stand for. If well-defined they can be the trigger that makes people want to do business with […]
The Power of Simple Acknowledgement
On Wednesday of this week, I turned 44 years old. I don’t say that for acknowledgement. My birthday isn’t a big deal anymore. My kids make more of a fuss over it than I do. Once you get that big car insurance break at age 25, there really isn’t that much to look forward to. […]
Mentionlytics Offers Small Business Social Listening at Reasonable Prices
Finally there is small business social listening platform that is affordable. Mentionlytics has arrived on the scene after a quiet launch in July of last year. The startup, originally begun in Greece but with offices in New York and London now, offers a strong set of social listening features for under $50 per month, putting it […]