You’ve probably heard me whine before about how some of the best social technology software platforms ruin themselves. They come out with low or free price points, get enough users to attract investors, then are forced by the investors to focus on the enterprise and leave the small business folks behind.
It’s one of the truly depressing things about the entrepreneurial space. Money talks and money always wants to go after higher margins rather than serve a purpose.
And yet here I am, a small town kid with his own small business; a background of working in small, resourceful, entrepreneurial efforts; and a mentality that enterprise companies typically balk at; yet I focus a lot of my professional energies on medium to large businesses.
What a hypocrite I am.
In 2008-09 as my first blogging venture in the digital marketing space began to emerge (SocialMediaExplorer.com for those of you who may not be familiar), my content wasn’t necessarily focused on small businesses, but it was certainly informative and helpful for them. Anytime I speak, I’m mostly talking to small to medium businesses with a dash of enterprise peppered in.
Both my books are perfect for small businesses. No Bullshit Social Media is a how-to strategic guide for social media marketing that still sells steadily, so even though it’s a bit older, it’s still relevant. The Rebel’s Guide to Email Marketing offers practical tips to any sized business to create email marketing programs that defy the rules and drive business.
While my passion for conversation research has culminated in the creation of the Conversation Research Institute and I’ll be spending a fair amount of my time in the next year focusing on building it’s Conversation Reports and custom research products intended for the mid-market companies that can’t afford analysts to decipher what online conversations mean for their businesses, there’s no reason I can’t become highly useful to the SMBs again.
So my pledge to you today is that JasonFalls.com is going to become a home again. A home to profiles, case studies, ideas and guides to help small businesses – even the one-person shop – navigate the digital marketing landscape. What I need from you is a laundry list of what you, or the small businesses you work with, want to know.
And if you’re a small business doing awesome things in the digital marketing space – not just social media, but lead generation, email marketing, CRM, SEO and more – I want to know about it. Let me help show the world your success and help them learn how to emulate it, too.
The comments on this post are as important a set of information as I have ever asked for. Tell me what I can do to help you in your digital marketing journey. I promise to do my best to do so.
The comments, as always, are yours.