To celebrate National #smallbusinessweek, which is this week (April 30 – May 6), I asked readers and followers to ask questions they needed answered to help their small businesses. I’m answering select questions via video all week and will start doing more answers like this moving forward.

Today’s #smallbusinessweek question comes from Gareth Daine, a reader and follower from Liverpool in the United Kingdom, who asked on Facebook:

“What are some of the best ways to promote new content pieces, apart from paid advertising? How important is pre-promotion?”

Here’s the answer in my #smallbusinessweek video series:

If you have a question about digital marketing or social media for your small business, drop me a line via the contact form on this site, or just ask me on your favorite social network. You can find me on Twitter, Facebook and LinkedIn.

 

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