Content Marketing – Jason Falls’ Blog
When you are invited to be on a podcast, you should really prepare to be a good podcast guest. That’s not just making sure you have your talking points down about what you want to talk about, but what value you can provide to the audience of that podcast. As you might imagine, that requires […]
How to be a Valuable Podcast Guest Read More »
Does your brand or agency have a content performance culture? It needs one. Christoph Trappe‘s latest book, Content Performance Culture, outlines how to build a culture where content marketing is made, distributed and optimized. He joined me on the podcast this week to talk about how brands and agencies can build that culture for content
Building a Content Performance Culture Read More »
Stock photography sites are a dime a dozen, but Scop.io is setting itself apart behind an eye for diversity and the use of Artificial Intelligence. CEO and founder Christina Hawatmeh visits with us on the podcast this week to talk about Scop.io, how her site works and is different from others, image licensing issues and
Everything You Need to Know About Stock Photography Read More »
Building influence in business to business (B2B) marketing is all about content. And while many people are intimidated by it, B2B marketing is not inherently different from B2C (business to consumer) marketing. Evan Kirstel stopped by the podcast this week to chat about the similarities, the differences and how to build influence for your B2B
How to Build Influence in B2B Marketing Read More »
How are you optimizing your content? And no, I don’t just mean optimizing for search or making sure all the brand mentions and such are in alignment? I mean optimizing your content’s purpose, medium, audience and more. And doing it over time to usher your audience where you want them to go, bring in more
Ideas on Optimizing Content Through Constant Evolution Read More »
What does it mean to be a pink goldfish? Authors Stan Phelps and David Rendall stopped by The Jason Falls Show to tell me. They’ve penned a new book called Pink Goldfish, which helps people understand how to defy normal, exploit your imperfections and captivate your customers. So they want you to expose your flaws
Defy Expectations: Be a Pink Goldfish Read More »
TikTok is one of the fastest growing social networks and it is high time we paid attention to it. Think I’m kidding? Check these numbers out: 500 million worldwide users It has more users than Twitter, LinkedIn, Pinterest or Snapchat For Q1 2019, it was the No. 1 downloaded app on the Apple Store The
It’s Time to Get Into TikTok Read More »
Dr. James Gabhart saw other medical professionals fun videos at a conference once, came home and decided his dental practice should do it, too. Five years later, he’s the most talked about dentist in at least Elizabethtown, Ky., if not beyond. And that has tripled his new patient business. We talked on the podcast this
How a Dentist Became a Content Marketing Star Read More »
We find our attention-span-theatre selves firmly planted in the unfortunate era of on-demand viewing and listening. From Netflix to podcasts, our favorite shows have evolved to be consumed on a binge, leaving great gaps in our attention spans. I was so excited for the next season of House of Cards before it was going to
On-Demand TV and Podcasts May Be Setting Themselves Up to Fail Read More »
The biggest mistake brands tend to make when leveraging native advertising is they don’t “get” the native part of it. They just see it as another form of advertising. And it’s not just brands. It’s people in the industry in general, including agency folks. Not too long ago, in fact, one of our clients at
What does good Native Advertising look … or sound … like? Read More »
Adam Torkildson — the man who acquired Social Media Explorer to add to his content marketing and thought leadership business — and I chatted this week about the future of content and content marketing. He asked me what I thought the next “big thing” was, as those conversations go. Coincidentally, I’ve been circulating around what is happening
Are You Ready for the Content Marketing Separation? Because Here it Comes! Read More »
Content marketing isn’t easy. But once you get into a rhythm it’s not bad. The hard(er) part is creating better content marketing and doing it consistently. We all suffer from brain farts and writer’s blog occasionally. I’d argue I’ve been suffering from a fairly consistent case of it myself for a couple of years. Sure,
How to Jump-Start Your Brain for Better Content Marketing Read More »