analyzing online conversations

The Shocking Truth About Your Social Audiences

What if I told you your social audiences — those on Facebook vs. Twitter, for example — were not only not the same, but were starkly different? Would it make you uncomfortable with your content strategy? If you are producing the same or similar content for each network, it should offer cause for concern. Surely I […]

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The Truth About Facebook Topic Data

Social Listening

Facebook Topic Data has been a hot button issue in the social listening space of late. Yet many brand don’t fully understand what it is or why they should consider asking for it with their listening platform. If that wasn’t bad enough, I spoke to a representative of a known social listening platform last week

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