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HypeAuditor on a Laptop

HypeAuditor Responds to Misleading Use in Fake Famous

Influencer marketing analytics company HypeAuditor contacted me Friday night to offer a response to Fake Famous director Nick Bilton’s use of its software in the documentary. Bilton runs his fake follower-driven influencer Dominique Druckman through an unnamed software—clearly HypeAuditor to anyone who knows the interface—and makes fun of her 66 (out of 100) score, implying […]

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